gShift (discontinued) vs. Moz Pro vs. Squirrly SEO

I have recommended gShift to everyone on my team at work and those who have started to use it have been very happy with the application. It saves a lot of time and makes it so I don't have to have so many tabs or other applications open. It brings a lot of items into once place which is very nice!

Incentivized

Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.

Incentivized

Squirrly SEO is especially suited for a WordPress website owner wanting to up their SEO game, but not knowing where to start. Squirrly does a great job of walking a beginner user through the steps to meet their site optimization goals one focus page at a time. Once, you get over the dated UI Squirrly really offers more than other WordPress SEO plugins.

Incentivized

• Bringing most of your applications to one platform.
• Managing Gmail Accounts.
• Bringing all your communication channels to one spot.
• Easy setup and account integration.

Incentivized

• Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
• Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
• SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.

Incentivized

• It simply works
• It reminds you to consider keywords and tags
• The best feature is that it’s simple to use even I can use it

• Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
• Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.

Incentivized

• Backlink database is limited
• Industry specific jargons and mentions would be helpful
• Error tracking is very misleading
• Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check

Incentivized

• Sometimes the server times out when doing keyboard research which can cause users to repeat tasks, thereby frustrating users.
• The UI needs to be updated as there may be some bugs/threats on there.
• It is a bit expensive, therefore a more affordable price would be preferred.

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

Every time I've ever needed it, it's been there.

I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.

Incentivized

Whilst no live chat, you do get an answer.

gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.

Incentivized

gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, competitor analysis, and site audits.

Incentivized

The others simply do not compare to Squirrly SEO because it is more efficient, accurate, and effective. Squirrly SEO has increased rankings, traffic, and content optimization, which others simply have not been able to do. Moreover, Squirrly SEO operates like a consultant that guides you or tells you what to do, so that improvements can be done. Furthermore, it has much more features than other software.

• We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
• gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.

Incentivized

• Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
• The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Incentivized

• No effect whatsoever.
• Really frustrated by this plugin.
• It has been very effective at sucking my time for no result.