Actian AI Analytics Platform vs. SAP Datasphere vs. Tealium Customer Data Hub

This is a tool geared for smaller to mid-sized business that has disparate sources of data from different platforms in varying incarnations. It’s a great ETL tool to solve the problems a scenario like that causes, but you can also achieve that with good BI Tools like Qlik Sense. So be careful that you really need an ETL tool, as opposed to an end-use tool with a built-in ETL component. If you are going ELT and have a lot of data an not a lot of corporate resources, this is a better option than Microsoft or Informatica

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SAP Datasphere is well suited for scalable cloud based data integration scenarios which also opens up the doors for AI driven insights which are much harder to achieve with on-prem data warehouses. Considering the licensing model of SAP Datasphere being based on consumption driven capacity units cost can be a big consideration for organizations with large volumes of data that can be a pre-requisite for data mining and AI use cases. So this can be a bottleneck or not so well adopted scenario for SAP Datasphere.

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Well suited: Any company that has a variety of data interspersed across multiple systems and is trying to get a more unified understanding of their customer profile—that enriched customer view of having all these disparate data sources and wanting to bring them together in a relatively seamless manner, and then having that more nuanced understanding of the entirety of the customer and being able to action off of it. Which again, I feel like is a core marketing use case.

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• Quick response for queries involving multi-million rows
• Low cost

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• SAP Data Warehouse Cloud offers free trial for 90 days with free 128 GB of storage and 64 GB memory.
• Availability of self-service data modeling and analytics on SAP Data Warehouse Cloud enables users to access and analyze data without getting support from the IT team.
• Without zero coding while collecting, connecting, analyzing and modeling data, it saves us time and operational costs of partnering with external IT support experts.

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• Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
• The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.

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• As I said before, more training or greater visibility to training tools/options would be a plus. It’s easy to publish YouTube videos these days, I think they should make more of them.
• Differentiation would help, there’s not a lot out there to drive you to buy the product if you are well informed in the market. If you know the market, you steer towards the large or trendy products. It’s a good product, but lost in the noise of the field I think.
• Hitching the wagon to a major software brand (like Mule did to Salesforce) would help grow the user base, and thus increase the activity in the support community. More users also translates into product champions.

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• Need to have a good understanding of the SAP ecosystem to implement and use it.
• From a cost perspective it can be little bit on the expensive side for enterprises.
• The platform is still new and hence more subjected to bugs. But support for it is always good from the SAP team.

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• Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
• Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
• You have to wait for a Real-Time event to see the payload. There is no sample or other option.

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Datasphere can come with its own challenges which can feel like a mountain to get over. However, once one has an understanding of how the product works it becomes easier to use. Once the time is spent to get it setup and working correctly very little is needed to keep it running smoothly. Its a great tool it just takes time to learn.

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I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.

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SAP has suggested that BW 7.5 will be sunset soon. Usability is good in SAP BW Modernization. Instead of going with other non-SAP tools, staying with SAP will be suitable for existing users. Across the board, many of them are moving to DataSphere.

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Once you understand how it works and how to implement things, it is a dream and very user friendly. There is the initial learning curve but there are oceans of helpers available to you to help you bridge that initial gap and get going. Take the time to learn it up front and you will never have any problems. And support is great and available to answer questions

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It's been flawless as far as I am concerned.

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Sometimes publishing can take longer than expected

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I would greatly acknowledge the services of Sap Data [warehouse Cloud] because we were struggling before its arrival where we used to get manual data connections and this used to consume a lot of time but after its use, we now are able to connect data easily saving a lot of time and finances.

The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.

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Did what we needed to onboard us onto the platform

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Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.

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Oracle>DB2>MS SQL Server>GreenPlum>Vectorwise

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Each of these listed software has its own unique strength and capacity that scales well. SAP Datasphere on its end up against them with more suitability for large establishments with complex data ecosystems with scalability support. Also, it avails a pay-as-you-go pricing for users, and it is widely up for data quality, data governance, and data discovery.

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Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.

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Despite the pricing model being expensive for small businesses, it provides decent features and capabilities for organizations of different sizes and it's an appropriate investment in today's business environment where there is constant pressure to build a scalable and flexible analytics service

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Like anything it could be cheaper but we still feel we get value from it.

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Never had an issue, scales as we use it.

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Ever since we implemented SAP Data Warehouse Cloud, we have been able to reduce the additional costs of hiring third-party service providers by incorporating professional services offered by the vendor.

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Very easy to work with and relatively cost effective

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• We had to move out of VectorWise after using the database for 2 years. Hence no positive impacts.

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• Preserving data quality has enhanced governance on data by having a single source that is accessible to every business user via self-service capabilities.
• Operational cost is lowered by connecting data in one integrated solution hence making it easy to access information without having to keeping logging to other applications. Additionally, no external IT support is needed since SAP Data Warehouse Cloud has no-coding modeling tools.
• SAP Data Warehouse Cloud has enabled every business user to understand different data by transforming data to real insights.

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• There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
• A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.

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