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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    LeadGenius

    Score2.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape. Key Features: Bespoke Data at Scale: Customized data sets that match specific market needs, enabling targeted campaigns and strategic decisions. Global Reach: Access to over 40 million…

    $20,400

    per year

    Pricing
    HeapLeadGenius
    Editions & Modules
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HeapLeadGenius
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.LeadGenius Offers Both US and Global Data Packages for Marketing and Sales teams of almost every size.
    More Pricing Information
    Community Pulse
    HeapLeadGenius
    Considered Both Products
    Contentsquare
    No answer on this topic
    LeadGenius
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    216 Answers
    No answers on this topic
    Delivers good value for the price
    99%
    Delivers good value for the price
    149 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    215 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    117 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    121 Answers
    No answers on this topic
    Features
    HeapLeadGenius
    Prospecting
    Comparison of Prospecting features of Heap and LeadGenius
    Feature
    Heap
    -
    Ratings
    LeadGenius
    7.5
    1 Ratings
    3% below category average
    Advanced search00 Ratings3.01 Ratings
    Identification of new leads00 Ratings10.01 Ratings
    List quality00 Ratings9.01 Ratings
    List upload/download00 Ratings10.01 Ratings
    Ideal customer targeting00 Ratings7.01 Ratings
    Load time/data access00 Ratings6.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Heap and LeadGenius
    Feature
    Heap
    -
    Ratings
    LeadGenius
    8.0
    1 Ratings
    3% above category average
    Contact information00 Ratings8.01 Ratings
    Company information00 Ratings8.01 Ratings
    Industry information00 Ratings8.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Heap and LeadGenius
    Feature
    Heap
    -
    Ratings
    LeadGenius
    9.7
    1 Ratings
    26% above category average
    Lead qualification process00 Ratings10.01 Ratings
    Smart lists and recommendations00 Ratings10.01 Ratings
    Salesforce integration00 Ratings10.01 Ratings
    Company/business profiles00 Ratings10.01 Ratings
    Data hygiene00 Ratings9.01 Ratings
    Filters and segmentation00 Ratings9.01 Ratings
    Best Alternatives
    HeapLeadGenius
    Small Businesses
    Mixpanel
    Score8.3 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Gainsight PX
    Score7.6 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeapLeadGenius
    Likelihood to Recommend
    8.4
    (233 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    9.3
    (9 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (65 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.4
    (61 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HeapLeadGenius
    Likelihood to Recommend
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    LeadGenius
    LeadGenius is great for any company that has very specific, niche leads they need to generate (like we do). If you have a broader audience, I would recommend using a simpler, cheaper platform that simply scrapes LInkedIn for some keywords you've entered. For us, we need specific titles from specific types of companies (i.e. software companies that could use an email API).
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    LeadGenius
    • LeadGenius has gone out of their way to help us find leads for fairly obscure markets. LeadGenius combines AI with personal vetting to find hundreds and thousands of leads for us that other automated lead gen platforms that simply scrape LinkedIn or the web cannot find.
    • If you need any custom work done for you outside of the platform, LeadGenius is willing to help with that where other platforms are not (with other lead gen platforms, either you use the system as-is despite it's shortcomings, or not at all).
    Incentivized
    Read full review
    Cons
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    LeadGenius
    • The platform loads a little slowly and has little quirks. If you create a ton of segments, it can be hard to organize them. If you archive old ones you can't view them anymore (but Leadgenius has access on the backend and can send your data to you).
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Usability
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Reliability and Availability
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Performance
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Support Rating
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Implementation Rating
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Alternatives Considered
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
    Read full review
    LeadGenius
    Growlabs used too many generic search parameters and had too many system bugs - but they're early and I'm confident their product will get stronger.
    Incentivized
    Read full review
    Scalability
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    LeadGenius
    No answers on this topic
    Return on Investment
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
    Read full review
    LeadGenius
    • LeadGenius has been one of the main sources of leads for us over the past 6 months. There's a longer lead nurture cycle (since they're cold, outbound leads as opposed to inbound), but they do convert to customers for us.
    Incentivized
    Read full review
    ScreenShots

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

    LeadGenius Screenshots

    Screenshot of LeadGenius Dashboard and Campaign CreatorScreenshot of Analytics Dashboard displaying data delivered, Enrichment Rates, and Credit UsageScreenshot of Active Campaigns SummaryScreenshot of Integrations and API Settings