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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    PitchBook

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A
    Pricing
    HeapPitchBook
    Editions & Modules
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    HeapPitchBook
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.—
    More Pricing Information
    Features
    HeapPitchBook
    Financial Research
    Comparison of Financial Research features of Heap and PitchBook
    Feature
    Heap
    -
    Ratings
    PitchBook
    6.5
    85 Ratings
    12% below category average
    Private Company Data00 Ratings7.284 Ratings
    Industry-Specific Information00 Ratings6.680 Ratings
    Independent Research Access00 Ratings6.371 Ratings
    M&A Analysis00 Ratings7.277 Ratings
    Supply Chain Data00 Ratings6.237 Ratings
    ESG Data00 Ratings5.841 Ratings
    Credit Ratings Reports00 Ratings5.440 Ratings
    Macroeconomic News00 Ratings6.455 Ratings
    Search Tools00 Ratings7.173 Ratings
    Best Alternatives
    HeapPitchBook
    Small Businesses
    Mixpanel
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Gainsight PX
    Score7.6 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    S&P Capital IQ
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeapPitchBook
    Likelihood to Recommend
    8.4
    (233 ratings)
    8.5
    (93 ratings)
    Likelihood to Renew
    9.3
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (65 ratings)
    8.3
    (84 ratings)
    Availability
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    8.4
    (61 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (8 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (2 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    5.0
    (1 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    5.0
    (1 ratings)
    User Testimonials
    HeapPitchBook
    Likelihood to Recommend
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    PitchBook
    PitchBook is excellent for building a rolodex of contacts, especially for firms which may be newer and lacking an established reputation within their given industry. I have used it as a tool to identify groups which may be interested in equity investments in one-off real estate deals, though the platform more prominently features groups which are more interested in programmatic/JV fund structures. PitchBook can also be useful as a tool for identifying industry trends, as it tends to capture creation of new funds and their investment appetites at any given time.
    Read full review
    Pros
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    PitchBook
    • Historical deal dynamics detailing pricing and financing as well as which parties worked on the transaction
    • Initial screenign on public and private comparables
    • Breadth of private companie details including descriptions, financials, etc.
    • Ability to filter / sort and eventually export details on private companies
    Incentivized
    Read full review
    Cons
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    PitchBook
    • It would be nice to have the best parts of the deal tab merged into the general information tab for a company.
    • If possible, gather more information on certain executives. There are use cases where our clients want us to research candidates who may not have much information on LinkedIn or RocketReach.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    PitchBook
    No answers on this topic
    Usability
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    PitchBook
    I think its a great platform as is. Its usable and we get most of the information as and when we need. I don't like the landing page after login, so I don't like to go to PitchBook every day to review daily updates on the industry. It's way too cluttered and requires MFA every time
    Incentivized
    Read full review
    Reliability and Availability
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    PitchBook
    No answers on this topic
    Performance
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
    Read full review
    PitchBook
    No answers on this topic
    Support Rating
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
    Read full review
    PitchBook
    The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
    Incentivized
    Read full review
    Implementation Rating
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
    Read full review
    PitchBook
    did not participate
    Incentivized
    Read full review
    Alternatives Considered
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
    Read full review
    PitchBook
    I also use SignalNFX, but it doesn't exist in the dropbox. Signal is a much more practical tool when it comes to a preliminary search, and when it comes to connecting with the right person. It scrapes your gmail history and linkedin to find who you're really connected to and figures out how to leverage that to get an intro. Sales NAVIGATOR is better for massive outbound, but not very relevant otherwise. PitchBook's real value is in the database. It won't help you reach out, but it sure will find you every single VC firm that could ever invest in your company.
    Incentivized
    Read full review
    Scalability
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    PitchBook
    we can give access to anyone interested
    Incentivized
    Read full review
    Return on Investment
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
    Read full review
    PitchBook
    • It has allowed us to be more targeted in our sales campaigns.
    • Great headhunting and market mapping data.
    • We have been in a very difficult hiring market so it hasn't given me the ROI I would have hoped, but that isn't PitchBook's fault!
    Incentivized
    Read full review
    ScreenShots

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

    PitchBook Screenshots

    Screenshot of where PitchBook provides the critical insights needed to navigate complex decisions, from small asset allocation adjustments to multi-billion-dollar investments. PitchBook lets users stay informed on private and public market trends as well as company and deal updates specific to any focus.Screenshot of where to customize and visualize PitchBook data. Through the iOS or Android PitchBook app, users have the breadth and depth of private market data at their fingertips.