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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Tango Card

    Score9.8 out of 10
    Enterprise companies (1,001+ employees)
    Tango Card provides digital rewards and incentives. Users can access a global catalog that includes popular e-gift cards, digital Visa and Mastercard rewards, non-profit donations and bitcoin e-gift cards. Tango Card backs their catalog with technology and expert support. Incentives can be delivered in bulk, on-the-spot, or by API integration. The vendor’s value proposition that this provides convenience for their customers and guarantees that rewards arrive exactly at the right time to…

    $0

    You only pay for the incentives

    Pricing
    HeapTango Card
    Editions & Modules
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    Only One Edition
    $0
    You only pay for the incentives
    Only One Edition
    $0
    You only pay for the incentives
    Delivery to an Individual
    $2.00
    Per Card
    Delivery to a Corporate Addtess
    $2.00
    Per Card
    Offerings
    Pricing Offerings
    HeapTango Card
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.We provide all of our services at no additional cost. The only cost is the face value of all e-gift cards or other rewards and incentives send via our API.
    More Pricing Information
    Community Pulse
    HeapTango Card
    Considered Both Products
    Contentsquare
    No answer on this topic
    Blackhawk Network
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    216 Answers
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    149 Answers
    87%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    215 Answers
    81%
    Happy with the feature set
    13 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    117 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    121 Answers
    93%
    Implementation went as expected
    13 Answers
    Best Alternatives
    HeapTango Card
    Small Businesses
    Mixpanel
    Score8.3 out of 10
    No answers on this topic
    Medium-sized Companies
    Gainsight PX
    Score7.6 out of 10
    No answers on this topic
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeapTango Card
    Likelihood to Recommend
    8.4
    (233 ratings)
    10.0
    (16 ratings)
    Likelihood to Renew
    9.3
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (65 ratings)
    9.8
    (7 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    8.4
    (61 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HeapTango Card
    Likelihood to Recommend
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    Blackhawk Network
    Tango Card is great for bulk purchases - if you need to send a large number of people they have easy templates to have it as simple as possible. The one offs become cumbersome - I have never used the API connections so I am unsure if that makes it better but the one at a time sales take a lot of time compared to the uploads.
    Read full review
    Pros
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    Blackhawk Network
    • Tango Card is very easy to use and set-up
    • Tango Card makes it easy to allow for multiple gift card options
    • Tango Card allows for excel imports of respondents, which keeps things nice and simple
    Incentivized
    Read full review
    Cons
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    Blackhawk Network
    • The initial setup of the API with all the ACH info was a bit complicated.
    • The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    Blackhawk Network
    We like the product/service.
    Incentivized
    Read full review
    Usability
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    Blackhawk Network
    Good platform. Only feedback is sometimes when you have no funds in your account you have to “fill” the bank and that is a minor pain to fill out CC information each time. But overall, it’s a relatively easy system to use for the team
    Incentivized
    Read full review
    Reliability and Availability
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
    Read full review
    Blackhawk Network
    No answers on this topic
    Performance
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
    Read full review
    Blackhawk Network
    No answers on this topic
    Support Rating
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
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    Blackhawk Network
    Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.
    Incentivized
    Read full review
    Implementation Rating
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
    Read full review
    Blackhawk Network
    No answers on this topic
    Alternatives Considered
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
    Read full review
    Blackhawk Network
    We liked Tango Card much more as it was easier to use and had more flexibility within our company. It allowed us to be more creative as well. The scale of cards and ease of use, both front and back end were huge decision points for us. Everything about Tango Card appeared to be much better than Tremendous and we are happy with our choice.
    Incentivized
    Read full review
    Scalability
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    Blackhawk Network
    No answers on this topic
    Return on Investment
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
    Read full review
    Blackhawk Network
    • We used Tango Card as an incentive to attend training, and this increased the number of attendees by over 50% when it was not used.
    • We were able to bring in more attendees as a focus group and gain valuable insight to a product we were creating.
    Incentivized
    Read full review
    ScreenShots

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

    Tango Card Screenshots

    Screenshot of Send popular incentives via API.