Heyflow is a no-code platform to build, design and integrate clickflows, headquartered in Hamburg. They state their belief that user interaction is the most important activity on the web. And they believe that clickflows are the best way to achieve great interactions. They aim to empower businesses to convert more traffic with clickflows.
$135
per quarter
Instapage
Score 9.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month per user
Pricing
Heyflow
Instapage
Editions & Modules
Starter
$45
per month (billed quarterly)
Growth
$119
per month (billed quarterly)
Scale
$289
per month (billed quarterly)
Enterprise
from $1100
per month (billed annually)
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
Heyflow
Instapage
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual subscription as well as for start ups.
20% discount for annual pricing.
More Pricing Information
Community Pulse
Heyflow
Instapage
Features
Heyflow
Instapage
Lead Management
Comparison of Lead Management features of Product A and Product B
Heyflow
7.3
7 Ratings
5% below category average
Instapage
-
Ratings
Automated sales alerts and tasks
7.66 Ratings
00 Ratings
Automated follow-ups
7.14 Ratings
00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Heyflow
8.2
18 Ratings
9% above category average
Instapage
-
Ratings
Integrations with advertising platforms
8.214 Ratings
00 Ratings
Integrations with CRMs
7.716 Ratings
00 Ratings
Integrations with data storage tools
8.214 Ratings
00 Ratings
Integrations with lead automation tools
8.813 Ratings
00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Heyflow
7.7
20 Ratings
7% below category average
Instapage
-
Ratings
KPI analytics
7.518 Ratings
00 Ratings
Drop-off analytics
7.520 Ratings
00 Ratings
A/B tests
8.115 Ratings
00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Heyflow
8.0
22 Ratings
4% below category average
Instapage
-
Ratings
Drag & Drop editing
8.422 Ratings
00 Ratings
Branding customization
9.021 Ratings
00 Ratings
Different question types
7.521 Ratings
00 Ratings
Conditional logic paths
6.521 Ratings
00 Ratings
Embedded calculations
6.415 Ratings
00 Ratings
Form templates
6.819 Ratings
00 Ratings
Custom code
8.416 Ratings
00 Ratings
Web embedding
9.219 Ratings
00 Ratings
Mobile responsiveness
9.221 Ratings
00 Ratings
Date picker
7.318 Ratings
00 Ratings
File upload
8.820 Ratings
00 Ratings
Dynamic content
8.118 Ratings
00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Heyflow is very well suited for creating landing pages or simple forms for recruiting employees. It's also excellent as an order form for generating leads. However, it's not suitable for surveys or appointment requests. Furthermore, it's very easy to use, even for users with no prior experience in this area.
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Restricted webhook functionality, wed like to be able to map fields without having to post the full request and change the receiving webhook our end to cater to Heyflow
a/b testing, not being able to 'keep' older variants which we may want to retest later
little things like we only do uk market so all phone numbers start with 01 or 07 so we want to have a placeholder example thats familiar to the user eg 07766554433 but the system is restricted to +447766554433 which is a conversion factor for us
There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
If you work with a template and some code, it can be challenging to edit the default coding.
The built-in forms can be a bit limiting.
The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
Heyflow hat mich von Anfang an begeistert – und das nicht nur wegen der intuitiven Benutzeroberfläche. Die Plattform schafft es, komplexe Prozesse wie Leadgenerierung, Qualifizierung oder Terminvereinbarungen in einfache, interaktive und visuelle Erlebnisse zu verwandeln.
In wenigen Minuten lassen sich Flows erstellen, anpassen und live schalten – ohne auf Entwickler warten zu müssen.
Mit Features wie progressiver Datenerfassung, A/B-Testing, personalisierter Ansprache und reibungsloser UX steigern wir messbar die Conversion Rates. Ich kann CI-konforme, moderne und mobiloptimierte Flows gestalten, die genau zu der Zielgruppe passen. Für mich ist Heyflow nicht nur ein Tool, sondern ein echter Gamechanger im digitalen Marketing. Es verbindet Effizienz mit Kreativität – und das mit einem Wow-Effekt für Nutzer und Kund:innen
Heyflow is very user-friendly and intuitive, especially for non-technical users. The drag-and-drop interface makes it easy to design and launch interactive flows quickly, and the real-time preview feature is a big plus. I’m giving it an eight because while it’s great for most standard use cases, there are some limitations in advanced logic, dynamic behavior, and custom styling that can require workarounds.
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Heyflow's support is truly world-class. Whether via chat or email, you'll receive genuine help. If a problem can't be resolved immediately, they'll look into it and usually get back to you the next day. Their response time is generally very fast compared to other companies. It's also possible to book a free appointment at any time, during which a representative will contact you by phone to offer advice and assistance on how to improve your performance.
I had already used Heyflow at my previous company because I was familiar with it from a service provider. Therefore, it was an easy decision to implement Heyflow again. The implementation was very straightforward, just as planned. There were absolutely no problems, and it worked perfectly from the start. But that's precisely what makes Heyflow so great!
Heyflow Vs. Typeform = Heyflow wins because of design flexibility as TF is very stuck in their typical classical look. Heyflow also comes with a plethora of more options to improve lead quality and has drop-off analytics as standard. Heyflow Vs. Growform = This one is tougher as I think Growform is very competitive with what you get value-wise like no charge for phone and email network validations against Twilio and Neverbounce API's. Also Growform comes with a much more generous submission count for their smaller tiers AND I'm not capped by the amount of forms.
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.