HighLevel vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HighLevel
Score 8.6 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
HighLevelVerticalResponse
Editions & Modules
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
HighLevelVerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HighLevelVerticalResponse
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
HighLevelVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HighLevel
7.6
3 Ratings
2% above category average
VerticalResponse
9.9
8 Ratings
22% above category average
WYSIWYG email editor8.83 Ratings10.07 Ratings
Dynamic content6.93 Ratings10.05 Ratings
Ability to test dynamic content6.93 Ratings10.04 Ratings
Landing pages7.03 Ratings10.04 Ratings
A/B testing7.93 Ratings10.05 Ratings
Mobile optimization7.83 Ratings10.05 Ratings
Email deliverability reporting7.63 Ratings10.08 Ratings
List management7.73 Ratings10.08 Ratings
Triggered drip sequences8.23 Ratings9.02 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HighLevel
6.8
3 Ratings
2% below category average
VerticalResponse
-
Ratings
Lead nurturing automation7.53 Ratings00 Ratings
Lead scoring and grading7.03 Ratings00 Ratings
Data quality management7.03 Ratings00 Ratings
Automated sales alerts and tasks6.43 Ratings00 Ratings
Lead segmentation and distribution6.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HighLevel
7.3
3 Ratings
12% below category average
VerticalResponse
-
Ratings
Calendaring7.93 Ratings00 Ratings
Event/webinar marketing6.73 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HighLevel
6.3
3 Ratings
8% below category average
VerticalResponse
-
Ratings
Social sharing and campaigns6.33 Ratings00 Ratings
Social profile integration6.33 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HighLevel
7.2
3 Ratings
3% above category average
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards7.23 Ratings10.09 Ratings
Standard reports7.63 Ratings10.09 Ratings
Custom reports6.83 Ratings10.06 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HighLevel
6.8
3 Ratings
3% above category average
VerticalResponse
-
Ratings
API7.33 Ratings00 Ratings
Role-based workflow & approvals7.63 Ratings00 Ratings
Customizability7.03 Ratings00 Ratings
Integration with Salesforce.com6.33 Ratings00 Ratings
Integration with Microsoft Dynamics CRM6.33 Ratings00 Ratings
Integration with SugarCRM6.23 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
HighLevel
-
Ratings
VerticalResponse
10.0
1 Ratings
22% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
HighLevelVerticalResponse
Small Businesses
LocaliQ
LocaliQ
Score 8.9 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.9 out of 10
Emma by Marigold
Emma by Marigold
Score 9.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HighLevelVerticalResponse
Likelihood to Recommend
8.5
(3 ratings)
10.0
(28 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(19 ratings)
Usability
7.0
(1 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
HighLevelVerticalResponse
Likelihood to Recommend
HighLevel
HighLevel is a great "all round" system for managing marketing campaign, for both your own business and for the campaigns of clients. It has all the tools you need to build and run campaigns successfully. It is less well suited for specialized services, such as building landing pages and the the fast load of those pages.
Read full review
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Pros
HighLevel
  • All-in-one
  • Intuitive
  • Cost-effective, especially for a small business
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
HighLevel
  • Enhanced Collaboration Features
  • Integration Challenges
  • Limited Customization
Read full review
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Likelihood to Renew
HighLevel
No answers on this topic
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
HighLevel
HighLevel is a great tool, and is a real "all rounder" that helps agencies keep costs down and profits high. It really does serve the majority of marketing agency needs, but it does fall down slightly on some specialist areas, where a dedicated CRM would be best for example. It can be a little tricky to use and buggy, which does cause some frustration sometimes.
Read full review
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Reliability and Availability
HighLevel
No answers on this topic
VerticalResponse
Never had an issue with uptime
Read full review
Performance
HighLevel
No answers on this topic
VerticalResponse
No issues
Read full review
Support Rating
HighLevel
No answers on this topic
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review
Online Training
HighLevel
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Implementation Rating
HighLevel
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
Read full review
Alternatives Considered
HighLevel
HighLevel is all-in-one, so varying functions of the aforementioned tools are all covered by HighLevel, albeit not as robust as each of them when stacked against their features and functions. But since small businesses usually would not have that deep need, HighLevel is the cost-effective solution that puts everything in one place.
Read full review
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Read full review
Return on Investment
HighLevel
  • We have run many profitable ad campaigns on HighLevel
  • SMS blasts work great
  • Managing all clients campaigns under one account
Read full review
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
ScreenShots