Hootsuite vs. Outgrow vs. UpContent

Hootsuite is well-suited for agencies managing multiple clients or scheduling multiple posts regularly across different channels. It's also appropriate for companies where the review process isn't streamlined or well-defined. But it's not well-suited for small brands that aren't regular on social media or for brands that focus heavily on real-time or trend-driven content, like TikTok or Twitter.

Incentivized

Outgrow is a better choice compared to its competitors if you don't want to end up promoting their product with your quizzes and calculators. I appreciate that they respect my ability to recommend their platform to peers rather than end-users. That said, Outgrow is a powerful suite of creative tools, and it's likely not a good choice for anyone who's planning to make just one quiz or calculator and then move on.

UpContent is effective for helping you:

• Gather information several different content sources
• Leverage curated content with social media, email newsletters, and on your website to help you provide audiences with important information
• Curate content topics by vertical for use in ABM -- you can give reps topic hubs to keep themselves up-to-date. Plus, it's a great way for them to find content to use as "conversation starters with their prospects.

I love that UpContent integrates with HubSpot, Rasa.io, SocialBee and other tools that we use on a daily basis.

Incentivized

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• It engages potential customers.
• It's a sort of "pick your own adventure" which appeals to a lot of people.
• Outgrow has a number of different ways you can formulate the quiz, so there are different options to fit various styles you want to present to people.

Incentivized

• Organize content from multiple sources
• Helps you leverage curated content more easily for use on social media
• Allows you to quickly share articles with your audience that you think will resonate with them

Incentivized

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

• The UI is a bit elaborate, it seems a bit too much when I want something basic
• The results emails were a bit confusing to setup but support was great in getting this fixed
• Only one Admin can use the basic service

Incentivized

• I'd like an option to use UpContent to curate content into a blog post -- to make it easy to do "news round-up" type posts.

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.

Incentivized

It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.

Incentivized

Very easy to teach and learn

While there was plenty of help setting up and getting Hootsuite up and running, I'm personally not one to reach out for additional help. However, Hootsuite has garnered praise from many outlets and creators online, which allowed me plenty of resources to learn and answer any of my pending questions with just a little research on my end

Incentivized

Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

Incentivized

It's been quite some time since we moved off Buffer (and Sprout, for that matter), and I have to admit that when we were using those tools, I wasn't as involved in social as I am today, but I know that we found the analytics in Buffer to be lacking. I really don't remember why we moved from Sprout to Buffer, but feel like that was something our social media contractor wanted to do, so we did. We used GaggleAMP for a time, as well, but it just felt like a third-party product that should be managed within our social media tool (now, Hootsuite). The customer service at GA was fantastic, though, but just not what we needed.

Incentivized

Limited functionalities, and limited design options. I really only want to implement a solution if it truly fits with the rest of my website and the level of quality of the rest of my products. When looking at the features and usability of Convertcalculator I felt that it did not perform as well as Outgrow. Another reason was the number of resources in their Help Center. I did not start a chat with them, so I can't comment on their customer service. I feel like there is no real competition out there, or I've been searching in the wrong places.

Scoop.it allows you to create blog posts that pertain to a specific piece of curated content. This is not a feature in UpContent.

Incentivized

It does more than I need.

Incentivized

• Through this platform, our followers have grown 32%.
• We have gone from posting less than once per week to at least 2-3 times per week.
• Engagement has increased by more than 2000% since last month and even more since the beginning of implementation.

Incentivized

• Outgrow has helped me sell more life insurance through the use of interactive calculators.
• Outgrow has helped me attract more referral partners thus helping my agency grow.
• Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.

• We are able to gain efficiency in our social media efforts
• Improve productivity when it comes to developing newsletters
• Help us build our thought leadership with curated content

Incentivized