Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$249
per month per user
Send Social Media
Score 7.6 out of 10
N/A
Send Social Media is a solution for managing, monitoring, tracking  and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…
$79
Manage up to 200 profiles
Pricing
HootsuiteSend Social Media
Editions & Modules
Standard
$199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Upgrade Your Account
$79
Manage up to 200 profiles
Offerings
Pricing Offerings
HootsuiteSend Social Media
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$39 manage up to 100 profiles
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteSend Social Media
Considered Both Products
Hootsuite

No answer on this topic

Send Social Media
Chose Send Social Media
Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on …
Features
HootsuiteSend Social Media
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
310 Ratings
14% below category average
Send Social Media
6.7
1 Ratings
13% below category average
Boolean keyword searches6.5204 Ratings6.01 Ratings
Filtering out noise/spam6.3215 Ratings6.01 Ratings
Sentiment analysis6.3212 Ratings8.01 Ratings
Broad channel coverage7.4285 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.8
430 Ratings
3% below category average
Send Social Media
9.0
1 Ratings
11% above category average
Content planning and scheduling8.8429 Ratings8.01 Ratings
Audience targeting6.9292 Ratings9.01 Ratings
Content optimization7.5352 Ratings10.01 Ratings
Workflow management7.8364 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.5
346 Ratings
8% below category average
Send Social Media
9.0
1 Ratings
11% above category average
Automated routing and prioritization7.3250 Ratings9.01 Ratings
Customer interaction histories7.4269 Ratings9.01 Ratings
Bulk actions7.8298 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
6.8
325 Ratings
12% below category average
Send Social Media
8.0
1 Ratings
4% above category average
Lead generation6.6198 Ratings00 Ratings
Content marketing7.5292 Ratings8.01 Ratings
Paid media management6.5197 Ratings00 Ratings
Campaigns and promotions6.5246 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.1
422 Ratings
3% below category average
Send Social Media
8.7
1 Ratings
4% above category average
Twitter7.5380 Ratings8.01 Ratings
Facebook8.6405 Ratings8.01 Ratings
LinkedIn8.2353 Ratings9.01 Ratings
Google+8.960 Ratings9.01 Ratings
Instagram8.3359 Ratings9.01 Ratings
Pinterest7.7175 Ratings9.01 Ratings
YouTube7.4165 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
7.7
347 Ratings
0% below category average
Send Social Media
8.0
1 Ratings
4% above category average
Campaign success analytics7.9319 Ratings8.01 Ratings
Real-time tracking7.5321 Ratings9.01 Ratings
Competitor analysis7.6221 Ratings7.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.6
354 Ratings
4% below category average
Send Social Media
6.5
1 Ratings
20% below category average
Role-based user permissions & privileges8.0301 Ratings7.01 Ratings
Mobile access7.2325 Ratings6.01 Ratings
Best Alternatives
HootsuiteSend Social Media
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteSend Social Media
Likelihood to Recommend
8.3
(486 ratings)
7.0
(1 ratings)
Likelihood to Renew
8.7
(89 ratings)
-
(0 ratings)
Usability
8.2
(125 ratings)
-
(0 ratings)
Availability
9.8
(21 ratings)
-
(0 ratings)
Performance
9.8
(19 ratings)
-
(0 ratings)
Support Rating
7.0
(263 ratings)
-
(0 ratings)
In-Person Training
6.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(17 ratings)
-
(0 ratings)
Implementation Rating
8.0
(39 ratings)
-
(0 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.6
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteSend Social Media
Likelihood to Recommend
Hootsuite
If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan.
Read full review
Send Social Media
As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Send Social Media
  • Easy to use due to frienly user interface
  • Saves time as it scedule the post
  • Manage, monitor, and publish content across multiple social media networks from a single dashboard.
Read full review
Cons
Hootsuite
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Read full review
Send Social Media
  • trial version duration is very less
  • Not have detailed features best for small buisness
  • quite expensive
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Send Social Media
No answers on this topic
Usability
Hootsuite
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Read full review
Send Social Media
No answers on this topic
Reliability and Availability
Hootsuite
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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Send Social Media
No answers on this topic
Performance
Hootsuite
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Read full review
Send Social Media
No answers on this topic
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Send Social Media
No answers on this topic
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Send Social Media
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Send Social Media
No answers on this topic
Implementation Rating
Hootsuite
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Read full review
Send Social Media
No answers on this topic
Alternatives Considered
Hootsuite
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system
Read full review
Send Social Media
Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Send Social Media
No answers on this topic
Return on Investment
Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
Read full review
Send Social Media
  • Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
  • The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
  • This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.