What users are saying about
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Top Rated
647 Ratings
9 Ratings

Hootsuite

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Top Rated
647 Ratings
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Score 7.8 out of 100
9 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Supermetrics

Marketing agencies who would like to create data-rich reports with multiple campaign sources using Google Data Studio + Supermetrics.
Lindsay Halsey | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.4
Supermetrics
Boolean keyword searches
Hootsuite
7.5
Supermetrics
Filtering out noise/spam
Hootsuite
7.0
Supermetrics
Sentiment analysis
Hootsuite
6.9
Supermetrics
Broad channel coverage
Hootsuite
8.5
Supermetrics

Publishing

Hootsuite
8.3
Supermetrics
Content planning and scheduling
Hootsuite
9.2
Supermetrics
Audience targeting
Hootsuite
7.8
Supermetrics
Content optimization
Hootsuite
7.9
Supermetrics
Workflow management
Hootsuite
8.5
Supermetrics

Engagement

Hootsuite
8.2
Supermetrics
Automated routing and prioritization
Hootsuite
7.9
Supermetrics
Customer interaction histories
Hootsuite
8.1
Supermetrics
Bulk actions
Hootsuite
8.5
Supermetrics

Marketing

Hootsuite
7.0
Supermetrics
Lead generation
Hootsuite
7.2
Supermetrics
Content marketing
Hootsuite
7.4
Supermetrics
Paid media management
Hootsuite
6.6
Supermetrics
Campaigns and promotions
Hootsuite
6.9
Supermetrics

Channel coverage/integration

Hootsuite
8.6
Supermetrics
Twitter
Hootsuite
9.4
Supermetrics
Facebook
Hootsuite
9.2
Supermetrics
LinkedIn
Hootsuite
8.9
Supermetrics
Google+
Hootsuite
8.8
Supermetrics
Instagram
Hootsuite
7.9
Supermetrics
Pinterest
Hootsuite
8.2
Supermetrics
YouTube
Hootsuite
7.6
Supermetrics

Reporting/analytics

Hootsuite
7.4
Supermetrics
Campaign success analytics
Hootsuite
7.5
Supermetrics
Real-time tracking
Hootsuite
7.5
Supermetrics
Competitor analysis
Hootsuite
7.2
Supermetrics

Account management

Hootsuite
8.3
Supermetrics
Role-based user permissions & privileges
Hootsuite
8.6
Supermetrics
Mobile access
Hootsuite
8.0
Supermetrics

Pros

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Supermetrics

  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
Austin Voigt | TrustRadius Reviewer

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Supermetrics

  • The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
Lindsay Halsey | TrustRadius Reviewer

Likelihood to Renew

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Usability

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Reliability and Availability

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Performance

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Support Rating

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

In-Person Training

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Online Training

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Implementation Rating

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Supermetrics

No score
No answers yet
No answers on this topic

Alternatives Considered

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Supermetrics

Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Austin Voigt | TrustRadius Reviewer

Scalability

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Supermetrics

No answers on this topic

Return on Investment

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Supermetrics

  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Lindsay Halsey | TrustRadius Reviewer

Screenshots

Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Supermetrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Supermetrics Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Hootsuite
8.5
Supermetrics
9.0

Likelihood to Renew

Hootsuite
8.4
Supermetrics

Usability

Hootsuite
9.1
Supermetrics

Reliability and Availability

Hootsuite
10.0
Supermetrics

Performance

Hootsuite
10.0
Supermetrics

Support Rating

Hootsuite
7.8
Supermetrics

In-Person Training

Hootsuite
6.0
Supermetrics

Online Training

Hootsuite
10.0
Supermetrics

Implementation Rating

Hootsuite
10.0
Supermetrics

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