What users are saying about
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Top Rated
306 Ratings
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Top Rated
2384 Ratings

Hotjar

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Top Rated
306 Ratings
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Score 8.5 out of 100

Mailchimp

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Top Rated
2384 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    Hotjar

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    385 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    370 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    357 Ratings

    Landing pages

    N/A
    0 Ratings
    7.8
    78%
    285 Ratings

    A/B testing

    N/A
    0 Ratings
    8.1
    81%
    317 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.2
    82%
    382 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    621 Ratings

    List management

    N/A
    0 Ratings
    8.1
    81%
    404 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.8
    78%
    283 Ratings

    Lead Management

    Hotjar

    Feature Set Not Supported
    N/A
    9.1

    Mailchimp

    91%
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.2
    62%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Campaign Management

    Hotjar

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Social Media Marketing

    Hotjar

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting & Analytics

    Hotjar

    Feature Set Not Supported
    N/A
    7.6

    Mailchimp

    76%
    Mailchimp ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.6
    76%
    62 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    399 Ratings

    Custom reports

    N/A
    0 Ratings
    7.2
    72%
    40 Ratings

    Platform & Infrastructure

    Hotjar

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.7
    87%
    2 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizability

    N/A
    0 Ratings
    5.6
    56%
    2 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Attribute Ratings

    • Hotjar is rated higher in 2 areas: Likelihood to Recommend, Usability
    • Mailchimp is rated higher in 2 areas: Likelihood to Renew, Support Rating
    • Hotjar and Mailchimp are tied in 1 area: Ease of integration

    Likelihood to Recommend

    8.8

    Hotjar

    88%
    104 Ratings
    8.2

    Mailchimp

    82%
    437 Ratings

    Likelihood to Renew

    5.1

    Hotjar

    51%
    2 Ratings
    8.3

    Mailchimp

    83%
    49 Ratings

    Usability

    9.6

    Hotjar

    96%
    6 Ratings
    8.4

    Mailchimp

    84%
    326 Ratings

    Availability

    Hotjar

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    8 Ratings

    Performance

    Hotjar

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    10 Ratings

    Support Rating

    9.6

    Hotjar

    96%
    4 Ratings
    10.0

    Mailchimp

    100%
    16 Ratings

    Implementation Rating

    Hotjar

    N/A
    0 Ratings
    8.8

    Mailchimp

    88%
    40 Ratings

    Configurability

    Hotjar

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Ease of integration

    9.0

    Hotjar

    90%
    1 Rating
    9.0

    Mailchimp

    90%
    3 Ratings

    Product Scalability

    Hotjar

    N/A
    0 Ratings
    9.3

    Mailchimp

    93%
    4 Ratings

    Vendor post-sale

    Hotjar

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Vendor pre-sale

    Hotjar

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    1 Rating

    Likelihood to Recommend

    Contentsquare

    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Read full review

    Mailchimp

    I have already recommended Mailchimp multiple times to clients and friends because of its ease of use and great feature set, especially considering the reasonable price. There are also some nice integrations to make things work seamlessly between other products and online services. Mailchimp has become my 'go-to' email marketing system.
    Read full review

    Pros

    Contentsquare

    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Read full review

    Mailchimp

    • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
    • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
    • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
    Read full review

    Cons

    Contentsquare

    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Read full review

    Mailchimp

    • Not a fan of some of the font choices, it would be nice to have more.
    • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
    • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
    Read full review

    Pricing Details

    Hotjar

    Starting Price

    $0 2k pageviews/per day

    Editions & Modules

    Hotjar editions and modules pricing
    EditionModules
    Basic01
    Plus39.002
    Business993

    Footnotes

    1. 2k pageviews/per day
    2. 10k pageviews per day/per month
    3. 20k pageviews per day/per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Mailchimp

    Starting Price

    $10 per month

    Editions & Modules

    Mailchimp editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Contentsquare

      Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
      Read full review

      Mailchimp

      We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
      Read full review

      Usability

      Contentsquare

      So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
      Read full review

      Mailchimp

      In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.
      Read full review

      Reliability and Availability

      Contentsquare

      No answers on this topic

      Mailchimp

      I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
      Read full review

      Performance

      Contentsquare

      No answers on this topic

      Mailchimp

      I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
      Read full review

      Support Rating

      Contentsquare

      Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
      Read full review

      Mailchimp

      Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
      Read full review

      Implementation Rating

      Contentsquare

      No answers on this topic

      Mailchimp

      It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
      Read full review

      Alternatives Considered

      Contentsquare

      HotJar was selected for a few reasons:
      • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
      • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
      • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
      Read full review

      Mailchimp

      Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
      Read full review

      Scalability

      Contentsquare

      No answers on this topic

      Mailchimp

      Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
      Read full review

      Return on Investment

      Contentsquare

      • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
      • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
      Read full review

      Mailchimp

      • Email marketing for specialized e-commerce applications is a good fit for this application.
      • Provide demographically-based insights and reports to assist you to understand how your customers are responding.
      • We need to overhaul the user interface and rewrite nearly the whole template from scratch.
      Read full review

      Screenshots

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