Hotjar vs. SurveyMonkey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
SurveyMonkey
Score 8.2 out of 10
N/A
SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.
$27
Per User Per Month (billed annually)
Pricing
HotjarSurveyMonkey
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Business Plan - Team Advantage
$27
Per User Per Month (billed annually)
Personal Plan - Advantage Annual
$34
Per User Per Month (billed annually)
Business Plan - Team Premier
$89
Per User Per Month (billed annually)
Personal Plan - Standard Monthly
$99
Per User Per Month (billed monthly)
Personal Plan - Premier Annual
$119
Per User Per Month (billed annually)
Enterprise
Contact Sales
Offerings
Pricing Offerings
HotjarSurveyMonkey
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
HotjarSurveyMonkey
Considered Both Products
Hotjar
Chose Hotjar
We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good …
Chose Hotjar
Hotjar provides a lot of functionalities under one roof that are typically available in multiple other software programs. We use it to replace several other products and it's not the best at every single feature, but Hotjar is the best all-around tool, especially for the price.
Chose Hotjar
We have not used any other similar products. We heard of HotJar from HubSpot and while learning about growth-driven design.
SurveyMonkey

No answer on this topic

Top Pros
Top Cons
Features
HotjarSurveyMonkey
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Hotjar
-
Ratings
SurveyMonkey
8.0
72 Ratings
2% above category average
Survey templates00 Ratings9.071 Ratings
Themes00 Ratings5.864 Ratings
Custom logo/branding00 Ratings9.263 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Hotjar
-
Ratings
SurveyMonkey
8.7
74 Ratings
1% above category average
Changes to live survey00 Ratings8.158 Ratings
Question design help00 Ratings9.068 Ratings
Multiple question types00 Ratings9.174 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Hotjar
-
Ratings
SurveyMonkey
7.0
68 Ratings
17% below category average
Survey logic flexibility00 Ratings7.068 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Hotjar
-
Ratings
SurveyMonkey
9.3
74 Ratings
12% above category average
Response tracking00 Ratings9.473 Ratings
Data export00 Ratings9.470 Ratings
Standard reports00 Ratings9.373 Ratings
Custom reports00 Ratings9.460 Ratings
Analytics00 Ratings8.861 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Hotjar
-
Ratings
SurveyMonkey
9.4
63 Ratings
11% above category average
Access controls00 Ratings9.363 Ratings
Compliance00 Ratings9.454 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Hotjar
-
Ratings
SurveyMonkey
9.4
44 Ratings
15% above category average
Vendor-offered crowdsourcing00 Ratings9.329 Ratings
Respondent restrictions00 Ratings9.542 Ratings
Best Alternatives
HotjarSurveyMonkey
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Qualaroo
Qualaroo
Score 6.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Medallia
Medallia
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarSurveyMonkey
Likelihood to Recommend
8.7
(101 ratings)
8.2
(103 ratings)
Likelihood to Renew
5.1
(2 ratings)
9.0
(26 ratings)
Usability
9.7
(6 ratings)
8.8
(38 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
9.6
(4 ratings)
7.7
(35 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarSurveyMonkey
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review
Momentive (SurveyMonkey, Inc)
SurveyMonkey is best suited for you if you find that you are creating multiple survey regularly. It offers a variety of questions and options and is a well-rounded surveying tool. It is not best if you do not create surveys often, typically use the same survey, or looking for software to create quizzes or assessments. Also, if you are easily overwhelmed by too many options, this may not be the tool for you.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
Momentive (SurveyMonkey, Inc)
  • SurveyMonkey templates have made it very user-friendly. It is very efficient to create a survey.
  • I love that they have multiple ways to answer questions. For example, short answer, paragraph, and radio buttons to name a few.
  • The surveys are very easy to share. You can import a large list of email addresses or free type just a few.
  • I like that you can test the survey before sending it out live. I send it to myself to verify how it will look and feel to the end-user.
Read full review
Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Momentive (SurveyMonkey, Inc)
  • Recognizing that there are more limitations when it comes to a mobile interface vs. a desktop interface, I would love to see more profound levels of programming functionality on the mobile side.
  • It would be helpful to have better access to greater levels of third-party results analysis, particularly as it relates to open-ended questions and answers.
  • As an admin, it would be very cool if SurveyMonkey were able to use AI to match the survey we're building (questions, topics, target respondents, etc.) to existing results that might negate the need to ask certain questions in our surveys.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Momentive (SurveyMonkey, Inc)
Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too.
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Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Momentive (SurveyMonkey, Inc)
It does everything a survey software should do, and it does it very well. I can't speak for how well it would work for a business that was surveying tens of thousands of people - but for a small business of 50 employees with a couple of thousand clients, it does everything it needs to do.
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Performance
Contentsquare
No answers on this topic
Momentive (SurveyMonkey, Inc)
still to many limitations for more complex surveys --skips, filtered questions, etc.
Read full review
Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Momentive (SurveyMonkey, Inc)
I've never had to contact the SurveyMonkey customer care team directly, but they have a pretty good library of help articles on their website. Everything from designing and executing your survey to account and billing questions. I never had a need for further support from Survey Monkey.
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Implementation Rating
Contentsquare
No answers on this topic
Momentive (SurveyMonkey, Inc)
Implementation not required.
Read full review
Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Momentive (SurveyMonkey, Inc)
SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is incredibly important to our employees and means we're getting more reliable results from the surveys.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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Momentive (SurveyMonkey, Inc)
  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
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ScreenShots