Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Intercom Suite
Score 8.6 out of 10
N/A
The Intercom Suite is an AI-first customer service platform that enhances the customer experience and operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.
$39
per month per seat
Pricing
HubSpot CRMIntercom Suite
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Essential
$39
per month per seat
Advanced
$99
per month per seat
Expert
$139
per month per seat
The Early Stage program
From $65 for 5 support seats
per month
Proactive Support Plus add-on
from $99
per month
Offerings
Pricing Offerings
HubSpot CRMIntercom Suite
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAI customer service features included in every plan. Intercom integrates Help desk, AI Chat bot, and Proactive support.
More Pricing Information
Community Pulse
HubSpot CRMIntercom Suite
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Blows it away. Way more user-friendly and SIGNIFICANTLY easier to learn with resources that don't cost an arm and a leg, which means more of our team can use it to its full capacity.
Chose HubSpot CRM
I personally have not used any other CRM softwares.
Chose HubSpot CRM
I did not personally select Hubspot over Zoho. I was using Zoho in my previous job. Now, we use HubSpot in my new company. HubSpot is more comprehensive when compared with Zoho; it offers more integration, and more room for customization (in terms of prospect profiles). With …
Chose HubSpot CRM
Hubspot is ideal for a smaller set up like ours that requires less onboarding time, easy to set up without having to pay for a consultant, extremely friendly UX and also lighter on the pocket compared to SFDC.
Intercom Suite
Chose Intercom Suite
I did not choose which platform our support teams used. But I did not like NetSuite because it sent out a lot of email updates and required the client to reply to the correct email in order to have everything tracked. ServiceNow was pretty similar. The reports in ServiceNow …
Chose Intercom Suite
Way better than all of them - especially the workflow tool which I don't think Help Scout or Crisp even had. Really easy to manage capacity too through snoozing conversations and customers receiving emails after a response.

With HubSpot, there was no way for our users to return …
Chose Intercom Suite
Noone has been able to standup to the level of service and product that Intercom gives us.
Chose Intercom Suite
Intercom is much more flexible and modern than Zendesk, UI is better. Zendesk is better at multiple brand experience and localisation.
Chose Intercom Suite
The bot with crisp wasn't strong enough for our usage. Conversation routing with Intercom is very powerful. The code integration is easier with Intercom
Chose Intercom Suite
It came down to price, features, and usability. Interocm has always been very friendly to start-ups.
Chose Intercom Suite
I don't see it in the list but we were using Gleap prior to gaining Intercom. It's functionality was suuuuuper limited in comparison. It was like the kindergarten version of Intercom if that makes sense.
Chose Intercom Suite
We knew the intercom, and we thought it was a complete tool for solving our customer's needs in a fast and easy fashion.
Chose Intercom Suite
Simpler to use, cheaper, but less robust.
Chose Intercom Suite
ManyChat does not permit i use a chatbot on my site, and Botpress don't permit a agent on the loop when i'm looking for a chatbot, i'm needing one with the possiblitie to change the conversation to a live person from bot. Intercom helps me in these and on a lot of other features
Chose Intercom Suite
We used to use HubSpot to communicate with leads via their live chat tool and also message our client points of contact. We then used Mailchimp to communicate with our entire user-base. With Intercom we no longer need either of those tools.
Chose Intercom Suite
I implemented Zendesk at a previous organization where we actually moved away from Intercom. I greatly preferred Intercom for functionality, ease of use, and even reliability for our websites and in-platform live chat widget. We moved to ZenDesk to have a streamlined …
Chose Intercom Suite
We stayed with Intercom as it's relatively easy to integrate with our internal systems and the user interface is way better compared to HubSpot. It's also easier to set up campaigns in Intercom compared to HubSpot.
Chose Intercom Suite
Intercom's live chat allowed us to exceed the work we were doing in Zendesk
Chose Intercom Suite
Intercom, although significantly more expensive than Zendesk, is just simpler and easier to use. The startup easing in for me was an absolute necessity also. In a technical sense, I feel that api access via intercom is such a necessity also, and will be more so as we evolve, …
Chose Intercom Suite
Intercom is more convenient for the online help articles we can publish.
Chose Intercom Suite
Intercom is much easier to use. Even though HubSpot's Support hub is a fairly new feature, it lacks so much. It is quite complicated to use and lacks many features that Intercom can offer just for the focus of customer service.
Features
HubSpot CRMIntercom Suite
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.8
1594 Ratings
1% above category average
Intercom Suite
-
Ratings
Customer data management / contact management8.71535 Ratings00 Ratings
Workflow management7.81506 Ratings00 Ratings
Territory management5.0184 Ratings00 Ratings
Opportunity management8.21439 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41551 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.61053 Ratings00 Ratings
Interaction tracking8.41496 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.3
1065 Ratings
4% below category average
Intercom Suite
-
Ratings
Case management7.8991 Ratings00 Ratings
Call center management6.8857 Ratings00 Ratings
Help desk management7.4912 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.4
1405 Ratings
10% above category average
Intercom Suite
-
Ratings
Lead management8.61326 Ratings00 Ratings
Email marketing8.21336 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.8
1456 Ratings
2% above category average
Intercom Suite
-
Ratings
Task management8.11397 Ratings00 Ratings
Billing and invoicing management7.4728 Ratings00 Ratings
Reporting8.01289 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.7
1425 Ratings
2% above category average
Intercom Suite
-
Ratings
Forecasting7.61123 Ratings00 Ratings
Pipeline visualization7.91354 Ratings00 Ratings
Customizable reports7.71313 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.3
1360 Ratings
4% below category average
Intercom Suite
-
Ratings
Custom fields7.91333 Ratings00 Ratings
Custom objects7.31159 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.6948 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1317 Ratings
2% above category average
Intercom Suite
-
Ratings
Single sign-on capability8.61178 Ratings00 Ratings
Role-based user permissions8.41254 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
6.9
902 Ratings
6% below category average
Intercom Suite
-
Ratings
Social data6.8884 Ratings00 Ratings
Social engagement7.0874 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
1010 Ratings
6% above category average
Intercom Suite
-
Ratings
Marketing automation7.61003 Ratings00 Ratings
Compensation management7.8660 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.7
1196 Ratings
3% above category average
Intercom Suite
-
Ratings
Mobile access7.71196 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot CRM
-
Ratings
Intercom Suite
8.2
184 Ratings
0% above category average
Organize and prioritize service tickets00 Ratings8.3171 Ratings
Expert directory00 Ratings7.9110 Ratings
Subscription-based notifications00 Ratings7.4115 Ratings
ITSM collaboration and documentation00 Ratings8.1125 Ratings
Ticket creation and submission00 Ratings8.9174 Ratings
Ticket response00 Ratings8.7181 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
HubSpot CRM
-
Ratings
Intercom Suite
7.8
188 Ratings
2% below category average
External knowledge base00 Ratings7.9186 Ratings
Internal knowledge base00 Ratings7.8157 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
HubSpot CRM
-
Ratings
Intercom Suite
8.3
184 Ratings
4% above category average
Customer portal00 Ratings9.1145 Ratings
IVR00 Ratings7.359 Ratings
Social integration00 Ratings7.3104 Ratings
Email support00 Ratings9.2175 Ratings
Help Desk CRM integration00 Ratings8.8134 Ratings
Best Alternatives
HubSpot CRMIntercom Suite
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Salesmate
Salesmate
Score 9.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.2 out of 10
SysAid
SysAid
Score 8.9 out of 10
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User Ratings
HubSpot CRMIntercom Suite
Likelihood to Recommend
8.1
(1638 ratings)
8.8
(340 ratings)
Likelihood to Renew
9.6
(29 ratings)
9.9
(21 ratings)
Usability
7.9
(1486 ratings)
8.7
(248 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
6.8
(23 ratings)
6.0
(10 ratings)
Online Training
-
(0 ratings)
7.5
(2 ratings)
Implementation Rating
7.8
(8 ratings)
6.8
(5 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
HubSpot CRMIntercom Suite
Likelihood to Recommend
HubSpot
I have used HubSpot CRM to help grow and scale companies which range in size from SMB businesses owned by one person up through enterprise companies doing hundreds of millions in revenue. There are not any use cases where HubSpot CRM has not been able to suit the needs for what we've needed from it.
Read full review
Intercom
We started using Intercom five years ago, and it is probably the best decision we made. It is without a doubt the best investment in our startup journey. It is rock solid, with constant innovation and product improvements. We are a fully remote team, and it helps keep all the customer conversations and interactions in one place. So, we can seamlessly collaborate and ensure that nothing drops.
Read full review
Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
Intercom
  • Great UI - everyone has their own inbox but can still see all incoming messages.
  • Fin AI - we love the AI functionality, it saves tons of time of the team.
  • Automated emails - we configured Intercom in a way that it uses a lot of information we have about our users (e.g. their subscription, date of upgrade, etc.) so that we can use it to automate communication.
Read full review
Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
Intercom
  • There was a report of active chats per hour that helped us a lot to organize the team schedule, understand hours of greatest flow, nowadays there is only this report for new chats, but if we have chats that started at other times but were not closed, it ends up giving a false impression that the service was empty at a certain time.
  • Not being able to group users by platform, only by API, we have a small team and having to send a developer to do this all the time is unthinkable.
  • Unable to determine what is a lead and a user based on our criteria, today Intercom assumes that just because a user exists on our platform then they are a customer, but this is not true for us, as our platform allows free trials, so this function of separating leads and users is completely useless for us.
  • When we create a user manually, I either have to provide an email or manually provide an ID, since nowadays you have integration with WhatsApp, so I often register a user with just a name and phone number. So the tool should allow me to consider the phone number as an ID as well, or at least generate an ID automatically for me, as it does when we receive a conversation via WhatsApp started by a customer who was not previously registered in the tool.
  • The attendant can record audio directly through the Intercom, it has been integrated with WhatsApp for some time, and until today we need to use other platforms to record a simple audio that is so common when using WhatsApp.
  • Sometimes the attendant is busy and the customer sends an audio message on WhatsApp. It would be nice to be able to transcribe the customer's audio message as an internal note to help the attendant be more agile.
  • The AI ​​marks many calls as resolved even though the agent has taken over the conversation, just because the customer hasn't clicked on anything, but that doesn't make sense, most customers don't bother to respond to the AI, sometimes they don't even remember to respond to us, I understand that if there are more than 2 messages sent by our agent after the AI's response, it should already be considered that the AI ​​didn't resolve the service.
  • In cases of users with many companies, it should be possible to send via API the information about which company the customer is logged into at the time of the conversation. Nowadays, we have to ask the customer which company they are talking to because all of them appear on the Intercom and we cannot know which one they want support from.
  • Being able to place hierarchy in tags, today we use tags to categorize conversations and there is a hierarchical level in this classification, for example: Usability > Fiscal > Rejection, but as there is no way to define hierarchy, we cannot do analysis by tags through the platform, we have to do the part in Excel
  • Being able to make calls to other countries like Brazil
  • Report of customers and users who call the most by period, today I can even get a list of customers who haven't called for a long time, but customers who call support a lot is also very relevant information and I don't have it on the platform.
  • Tinha um relatório de chats ativos por hora que nos ajudava muito a organizar escala de time, entender horas de maior fluxo, hoje em dia só tem esse relatório para novos chats, mas se temos chats que começaram em outros horários mas não foram encerrados, acaba dando uma falsa impressaão que o atendimento estava vazio em determinado momento
  • Não poder agrupar usuários pela plataforma, somente por API, temos uma equipe pequena e ter que toda hora passar um desenvolvedor pra fazer isso é impensável
  • Não poder determinar o que é lead e usuário mediante nossos critérios, hoje o Intercom assume que só porque um usuário existe na nossa plataforma então é um cliente, mas isso não é verdade pra nós, pois nossa plataforma permite testes gratuitos, sendo assim essa função de separação de lead e usuário pra gente é completamente inútil
  • Quando criamos um usuário manualmente ou tenho que informar e-mail ou informar manualmente um ID, sendo que hoje em dia vocês tem integração com o whatsapp então muitas vezes vou cadastrar um usuário só com nome e número de telefone, então a ferramenta deveria me permitir considerar o telefone como ID também ou no mínimo gerar um ID automaticamente pra mim como faz quando recebemos uma conversa pelo whatsapp começada por um cliente que não estava previamente cadastrado na ferramenta
  • O atendente poder gravar áudio diretamente pelo Intercom, já tem integração com o whatsapp a tempos, e até hoje precisamos usar outras plataformas pra gravar um simples áudio que é tão corriqueiro no uso do whatsapp
  • As vezes o atendente está ocupado e o cliente manda um áudio no whatsapp seria bacana poder transcrever o audio do cliente como uma nota interna pra ajudar o atendente a ter mais agilidade
  • A IA marca muitos chamados como resolvidos mesmo o atendente tendo assumido a conversa, só pelo cliente não ter clicado em nada, só que isso não faz sentido, a maior parte dos clientes não se preocupa em responder a IA, as vezes não lembra nem de responder a gente, entendo que se tiver mais de 2 mensagens enviadas pelo nosso agente após o atendimento da IA, já deveria contar que a mesma não resolveu o atendimento.
  • Em casos de usuários com muitas empresas, deveria ser possível enviarmos por API a informação de em qual empresa o cliente está logado na hora da conversa, hoje em dia temos que perguntar para o cliente de qual empresa ele está falando pois no Intercom aparecem todas e não conseguimos saber pra qual ele quer atendimento
  • Ter como colocar hierarquia nas tags, hoje usamos tegs para categorizar conversas e tem um nivel hierarquico nessa classificação, exemplo: Usabilidade > Fiscal > Rejeição, mas como não tem como definir hierarquia, não temos como fazer analises por tags pela plataforma, temos que fazer a parte no excel
  • Ter como fazer ligações por outros países como o Brasil
  • Relatório de clientes e usuários que mais chamam por período, hoje até consigo pegar uyma lista de clientes que não chamam a muito tempo, mas clientes que acionam demais o suporte também é uma informação muito relevante e não tenho pela plataforma
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Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Intercom
We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.
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Usability
HubSpot
I give it this rating because when I first joined the team here I had never used HubSpot before. Within a week I was up to speed on the CRM and knew pretty much how to use it based on its user friendliness. The different tabs on the side and organization of the site did not make me anxious when I first started which is hard to say for most CRM platforms because their can be A LOT going on on but, HubSpot has been my favorite CRM thus far and being in marketing the last 7, going on 8 years now I have worked with PLENTY of CRM's
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Intercom
I'm giving it an eight since certain items are self-explanatory and intuitive, depending on where you are in the suite. In contrast, other features, such as copying/duplicating workflows, are not prominent (nor available). I have worked with different platforms, such as Sprinklr, Engagor, and Zendesk, and given my experience, I know my way around these quite well. I love Intercom, but there is room for improvement.
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Reliability and Availability
HubSpot
No answers on this topic
Intercom
always there
Read full review
Performance
HubSpot
No answers on this topic
Intercom
works perfect
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Intercom
Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Online Training
HubSpot
No answers on this topic
Intercom
Easy to know the learning path
Read full review
Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Intercom
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Alternatives Considered
HubSpot
I have used two other CRM systems; they were in-house at my company, so I can't search for them in the list. Previous CRM systems ran very sluggishly, lacking many features such as transactions. Very often, they did not add sent emails or added them incorrectly. Adding contacts was unintuitive and had a lot of mandatory fields that had to be filled in manually, as this system did not download data online. There was no option to search if a lead existed; there was a function that theoretically should have notified of a duplicate, but only after the entire long list was filled out.
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Intercom
Odoo was, in my opinion, terrible - a jack of all trades and master of none, which is why all teams in the business moved away to bespoke software. Freshdesk - an easier and more organisable way of creating and managing tickets. Although Intercom now has tickets, we're still using Freshdesk due to ease of use after 5 years, and our development team is also using it, so more cross-team collaboration happens there.
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Return on Investment
HubSpot
  • We can raise the tickets easily from HubSpot only. There is no confusion about that.
  • There is difficulty raising tickets from Hubspot as once it is resolved, we will not be able to check again on the deal overview that needs to be solved.
  • HubSpot is very good compared to Salesforce and Zoho, as I have worked on all 3 till now.
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Intercom
  • Intercom has allowed Frayt to improve customer satisfaction by ensuring any active issues are addressed immediately to ensure effective service for their needs.
  • Has decreased the time for response when addressing contractors due to the ability to reach out through various means to individuals.
  • Has increased visibility for specific issues to multiple team members for things to be addressed appropriately.
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ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

Intercom Suite Screenshots

Screenshot of Fin AI Agent is designed to resolve 50% of support volume.Screenshot of Fin taking actions. It delivers instant answers in 45 languages from order updates to exchanges and returns.Screenshot of the omnichannel inbox - AI-enhanced to increase productivity.Screenshot of Fin for Intercom - works natively on Intercom - no integration requiredScreenshot of Fin for ZendeskScreenshot of Fin for Salesforce