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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IBM Cognos Analytics

    Score7.7 out of 10
    N/AIBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.

    $11.25

    per month per user

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Pricing
    IBM Cognos AnalyticsKeap
    Editions & Modules
    On Demand - Standard
    USD 11.25
    per month per user
    On Demand - Premium
    USD 44.90
    per month per user
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Offerings
    Pricing Offerings
    IBM Cognos AnalyticsKeap
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
    More Pricing Information
    Features
    IBM Cognos AnalyticsKeap
    BI Standard Reporting
    Comparison of BI Standard Reporting features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    7.7
    138 Ratings
    6% below category average
    Keap
    -
    Ratings
    Pixel Perfect reports7.6129 Ratings00 Ratings
    Customizable dashboards8.0136 Ratings00 Ratings
    Report Formatting Templates7.5131 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    7.9
    138 Ratings
    1% below category average
    Keap
    -
    Ratings
    Drill-down analysis7.4136 Ratings00 Ratings
    Formatting capabilities8.3139 Ratings00 Ratings
    Integration with R or other statistical packages7.397 Ratings00 Ratings
    Report sharing and collaboration8.6133 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    9.2
    136 Ratings
    11% above category average
    Keap
    -
    Ratings
    Publish to Web9.836 Ratings00 Ratings
    Publish to PDF8.2132 Ratings00 Ratings
    Report Versioning9.833 Ratings00 Ratings
    Report Delivery Scheduling8.2134 Ratings00 Ratings
    Delivery to Remote Servers9.918 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    7.4
    124 Ratings
    8% below category average
    Keap
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.9121 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.0114 Ratings00 Ratings
    Predictive Analytics6.7110 Ratings00 Ratings
    Pattern Recognition and Data Mining6.947 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    7.8
    130 Ratings
    8% below category average
    Keap
    -
    Ratings
    Multi-User Support (named login)7.5129 Ratings00 Ratings
    Role-Based Security Model7.5127 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.4127 Ratings00 Ratings
    Report-Level Access Control8.257 Ratings00 Ratings
    Single Sign-On (SSO)8.6111 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    6.3
    109 Ratings
    21% below category average
    Keap
    -
    Ratings
    Responsive Design for Web Access6.8104 Ratings00 Ratings
    Mobile Application6.390 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile6.696 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    9.2
    87 Ratings
    17% above category average
    Keap
    -
    Ratings
    REST API7.683 Ratings00 Ratings
    Javascript API7.779 Ratings00 Ratings
    iFrames9.912 Ratings00 Ratings
    Java API10.013 Ratings00 Ratings
    Themeable User Interface (UI)9.915 Ratings00 Ratings
    Customizable Platform (Open Source)9.99 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Keap
    7.7
    29 Ratings
    7% below category average
    Task management00 Ratings8.820 Ratings
    Billing and invoicing management00 Ratings7.416 Ratings
    Reporting00 Ratings7.127 Ratings
    Automated CRM activity logging00 Ratings6.41 Ratings
    Sales pipeline management00 Ratings9.11 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Keap
    5.9
    152 Ratings
    28% below category average
    WYSIWYG email editor00 Ratings9.050 Ratings
    Dynamic content00 Ratings8.947 Ratings
    Landing pages00 Ratings4.0136 Ratings
    A/B testing00 Ratings6.410 Ratings
    Mobile optimization00 Ratings4.5126 Ratings
    Email deliverability reporting00 Ratings4.5151 Ratings
    List management00 Ratings4.5149 Ratings
    Triggered drip sequences00 Ratings9.049 Ratings
    Lead Management
    Comparison of Lead Management features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Keap
    5.5
    153 Ratings
    29% below category average
    Lead nurturing automation00 Ratings5.0148 Ratings
    Lead scoring and grading00 Ratings4.0130 Ratings
    Data quality management00 Ratings4.5131 Ratings
    Automated sales alerts and tasks00 Ratings5.0140 Ratings
    Automated follow-ups00 Ratings9.11 Ratings
    Campaign Management
    Comparison of Campaign Management features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Keap
    8.0
    90 Ratings
    10% above category average
    Calendaring00 Ratings9.089 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Keap
    6.4
    150 Ratings
    6% below category average
    Dashboards00 Ratings7.255 Ratings
    Standard reports00 Ratings4.0146 Ratings
    Custom reports00 Ratings8.0137 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of IBM Cognos Analytics and Keap
    Feature
    IBM Cognos Analytics
    -
    Ratings
    Keap
    5.7
    144 Ratings
    25% below category average
    API00 Ratings8.0127 Ratings
    Role-based workflow & approvals00 Ratings4.5110 Ratings
    Customizability00 Ratings5.0140 Ratings
    Third-party software integrations00 Ratings7.31 Ratings
    Mobile app for sales & marketing automation00 Ratings5.51 Ratings
    Best Alternatives
    IBM Cognos AnalyticsKeap
    Small Businesses
    Cyfe
    Score4 out of 10
    SharpSpring (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    No answers on this topic
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IBM Cognos AnalyticsKeap
    Likelihood to Recommend
    8.0
    (158 ratings)
    5.3
    (210 ratings)
    Likelihood to Renew
    8.4
    (31 ratings)
    9.0
    (40 ratings)
    Usability
    7.3
    (10 ratings)
    5.2
    (28 ratings)
    Availability
    8.6
    (4 ratings)
    9.1
    (6 ratings)
    Performance
    9.0
    (5 ratings)
    9.1
    (6 ratings)
    Support Rating
    1.0
    (9 ratings)
    9.0
    (26 ratings)
    In-Person Training
    8.7
    (4 ratings)
    9.1
    (6 ratings)
    Online Training
    8.0
    (4 ratings)
    8.6
    (7 ratings)
    Implementation Rating
    7.0
    (7 ratings)
    8.0
    (8 ratings)
    Configurability
    7.0
    (3 ratings)
    2.0
    (1 ratings)
    Data Sharing and Collaboration
    8.6
    (40 ratings)
    -
    (0 ratings)
    Data Sources
    8.3
    (40 ratings)
    -
    (0 ratings)
    Ease of integration
    5.5
    (6 ratings)
    1.0
    (1 ratings)
    Product Scalability
    6.4
    (5 ratings)
    9.1
    (3 ratings)
    Vendor post-sale
    7.0
    (1 ratings)
    6.0
    (1 ratings)
    Vendor pre-sale
    7.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    IBM Cognos AnalyticsKeap
    Likelihood to Recommend
    IBM
    For Transaction monitoring, we build reports for executive management, providing insights into the number of alerts, the types or categories of detection scenarios, the risk profile, and a snapshot of high- or urgent-priority cases to be reported to AUSTRAC. Congos helps to build the report by ingesting alert data exported from SAS datasets. It joins with other data from Teradata and Customer Hub (Oracle).
    Incentivized
    Read full review
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Pros
    IBM
    • Enterprise reporting - Create, customise, and run reports on sales trends, consumer sentiment, etc.
    • Dashboard creation and data exploration & analysis - Using drag and drop feature to create ad-hoc visualisation. Additionally, using AI powered natural language query feature for data analysis and dashboard input (formation of pie, bar, line charts). It's useful for no-technical person to put queries around the spreadsheet data to get quick answers.
    • Building insights for accurate decision making - Package reports with data backed insights for stakeholders in pdf, and Excel format to support business ad-hoc cases, forecasting and strategic recommendations on relevant asks.
    Incentivized
    Read full review
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Cons
    IBM
    • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
    • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
    Incentivized
    Read full review
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Likelihood to Renew
    IBM
    For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
    Read full review
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Usability
    IBM
    We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
    Read full review
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Reliability and Availability
    IBM
    Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
    Read full review
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Performance
    IBM
    Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
    Read full review
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Support Rating
    IBM
    Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
    Incentivized
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    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    In-Person Training
    IBM
    Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
    Read full review
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
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    Online Training
    IBM
    The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
    Read full review
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Implementation Rating
    IBM
    Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
    Read full review
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Alternatives Considered
    IBM
    Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
    Incentivized
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    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Scalability
    IBM
    We rate IBM Cognos Analytics a 9 out of 10 for overall scalability. The platform handles large numbers of users, reports, and analytical workloads very reliably. We have experienced strong performance even in demanding enterprise environments with substantial data volumes. Its architecture provides sufficient flexibility to scale resources according to demand, making it well suited for large, business-critical deployments.
    Incentivized
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    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Return on Investment
    IBM
    • The platform can be pretty pricey.
    • Convoluted contracts and they fine you for any breach during audits.
    • Things are changed between releases without any warning and break.
    • It is second to none at being able to customize list and crosstab type reports.
    • You can easily set up a report to be emailed out every day and even have it export the report to a shared folder.
    • On-prem environments can be scaled up pretty much as much as you would like.
    Incentivized
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    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    ScreenShots

    IBM Cognos Analytics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.