TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iconosquare

    Score5 out of 10
    N/A"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…

    $29

    per month

    Yotpo

    Score7 out of 10
    N/AYotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

    $799

    per month

    Pricing
    IconosquareYotpo
    Editions & Modules
    Single
    $29
    per month per user
    Team
    $49
    per month
    Custom
    Contact Us
    per month
    Premium
    $799
    per month
    Free
    Free
    Includes 50 Monthly Orders
    Offerings
    Pricing Offerings
    IconosquareYotpo
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IconosquareYotpo
    Considered Both Products
    Tripnity (ICONOSQUARE)
    No answer on this topic
    Yotpo
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    90%
    Would buy again
    18 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    89%
    Implementation went as expected
    16 Answers
    Best Alternatives
    IconosquareYotpo
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    No answers on this topic
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    No answers on this topic
    Enterprises
    1-Social
    Score5.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IconosquareYotpo
    Likelihood to Recommend
    8.0
    (9 ratings)
    8.0
    (25 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (2 ratings)
    Support Rating
    9.4
    (3 ratings)
    9.5
    (13 ratings)
    User Testimonials
    IconosquareYotpo
    Likelihood to Recommend
    Tripnity (ICONOSQUARE)
    A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
    Incentivized
    Read full review
    Yotpo
    If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
    Incentivized
    Read full review
    Pros
    Tripnity (ICONOSQUARE)
    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Incentivized
    Read full review
    Yotpo
    • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
    • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
    • Even the free version has lots of useful features.
    Incentivized
    Read full review
    Cons
    Tripnity (ICONOSQUARE)
    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Incentivized
    Read full review
    Yotpo
    • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
    • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
    Incentivized
    Read full review
    Likelihood to Renew
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Yotpo
    Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
    Incentivized
    Read full review
    Usability
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Yotpo
    I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
    Incentivized
    Read full review
    Support Rating
    Tripnity (ICONOSQUARE)
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Incentivized
    Read full review
    Yotpo
    Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
    Incentivized
    Read full review
    Alternatives Considered
    Tripnity (ICONOSQUARE)
    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Incentivized
    Read full review
    Yotpo
    I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
    Incentivized
    Read full review
    Return on Investment
    Tripnity (ICONOSQUARE)
    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Incentivized
    Read full review
    Yotpo
    • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
    • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
    Incentivized
    Read full review
    ScreenShots

    Iconosquare Screenshots

    Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management

    Yotpo Screenshots

    Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease