iContact Pro Select vs. VerticalResponse

Vocus is well-suited for press release posting via Vocus’ PRWeb subsidiary. Vocus is also great for social media such as Facebook promotions e.g: sign-up pages, sweepstakes, and fan offers. However, I did not like that "buying signals” draws on Twitter only. Vocus was well-suited where user rights are organized around “profiles”, which might relate to a company, brand, or product line. This approach made sense for our small business. However, since users are either assigned to a profile or not, there does not appear to be finer divisions of rights for specific features

Incentivized

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Incentivized

• Ease and speed of getting out a PR release
• Getting started with creating a new activity is just a few clicks
• The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.

• The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
• With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.

Incentivized

• For the campaign management feature, provide a campaign diagram to better track campaigns.
• For the reporting and analysis feature, provide a scheduled report delivery option.
• Provide podcasts as another form of technical support.

Incentivized

• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:

• Campaign Performance Reports
• Email Performance Reports
• Landing Page Performance Reports
• Web Analytics

In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints

Incentivized

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Incentivized

Never had an issue with uptime

No issues

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Incentivized

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.

Incentivized

I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement this software at three other winery properties because there is nothing else I want to use

Incentivized

• Vocus has allowed us to increase and strengthen our customer interaction via social media.
• Vocus has allowed us to generate and track more leads.

Incentivized

• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized