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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Microsoft Copilot Studio

    Score8.4 out of 10
    N/AMicrosoft Copilot Studio is a low-code tool that empowers users to build their copilots or customize Microsoft Copilot. With its conversational capabilities, including custom GPTs, generative AI plugins, and manual topics, Copilot Studio is a platform that can be adapted to suit a range of use cases. Microsoft Copilot Studio provides an end-to-end lifecycle for standalone copilots and customizations through a single web-based experience. This allows users to build, deploy,…

    $200

    per month per month/tenant for 25,000 messages. You can purchase additional packs.

    Pricing
    iContactMicrosoft Copilot Studio
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactMicrosoft Copilot Studio
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—For building a copilot: $200 per month/tenant for 25,000 messages. Additional packs available. For customizing Copilot for Microsoft 365: Copilot Studio is included in the $30 user license.
    More Pricing Information
    Features
    iContactMicrosoft Copilot Studio
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Microsoft Copilot Studio
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Microsoft Copilot Studio
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Microsoft Copilot Studio
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Microsoft Copilot Studio
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Microsoft Copilot Studio
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Microsoft Copilot Studio
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactMicrosoft Copilot Studio
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Azure AI Bot Service
    Score7.9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Azure AI Bot Service
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactMicrosoft Copilot Studio
    Likelihood to Recommend
    8.0
    (45 ratings)
    9.4
    (3 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (6 ratings)
    9.4
    (3 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.9
    (9 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    iContactMicrosoft Copilot Studio
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Microsoft
    It has performed exceptionally well where I have required deep contextual understanding , multi deimension analysis or web research. Recently it helped me in the implementation of SAP Project. It helped to prepare documentation like business blue prints, conduct workshops. Understand business requirement with the help of reviewing the information by summarizing.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Microsoft
    • Agentic workflows
    • AI chatbots
    • Deploying via Teams
    • Multiple knowledge sources
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Microsoft
    • Ability to combine multiple sources in one query (indexing)
    • SharePoint integration - word count limit detrimental
    • Clearer communication and understanding of features and limitations
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Microsoft
    At first, it stands out in integrating with the Microsoft ecosystem like Teams, Word, and Outlook. It makes simple for creation and deployment of AI agents and tools with out heavy coding. Great for the purpose of creating AI chat bots for regular tasks. It is excellent for quickly running mock demos.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Microsoft
    I would give 9 as it works well for us by utilizing the agentic part we are able to utilize the capabilities of copilot studio, If the billing structure and hallucinations can be corrected I would have given 10 as well. I would recommend everyone to give it a try if you want to up your game in Agentic AI with clients.
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Microsoft
    No answers on this topic
    Performance
    iContact
    No answers on this topic
    Microsoft
    No performance issue till date.
    Incentivized
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Microsoft
    We had an excellent experience during the online training of Microsoft Copilot Studio. We were given training which included complete informations in the session. The session include the how we can use it. It gave us the complete guide. We had recorded sessions for future reference.
    Incentivized
    Read full review
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Microsoft
    It is worldwide accepted and we already have the workspace and other tools from Microsoft family which compels us to go for copilot rather than google as it gives you wide range to explore in other areas in the same workspace. Rating and worldwide acceptance is more for Microsoft when compared to any other tool with respect to Agentic AI platform.
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Microsoft
    As it is low code it empowers everyone even with non technical person to create and deploy and publish the custom agents. Then agents can operate and plan, learn and scale the complex and challenging tasks across the entire business process. It helps to connect with data and take respective action.
    Incentivized
    Read full review
    Professional Services
    iContact
    No answers on this topic
    Microsoft
    Not used.
    Incentivized
    Read full review
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Microsoft
    • Speed of delivery
    • Scale of deployment
    • Increase of access
    Incentivized
    Read full review
    ScreenShots

    Microsoft Copilot Studio Screenshots

    Screenshot of Microsoft Copilot Studio - WorkflowScreenshot of Microsoft Copilot Studio - ChatScreenshot of Microsoft Copilot Studio - Conversational AIScreenshot of Microsoft Copilot Studio - ActionsScreenshot of Microsoft Copilot Studio - AnalyticsScreenshot of Microsoft Copilot Studio - Conversation