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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Microsoft Viva Engage

    Score8.6 out of 10
    N/AMicrosoft Viva Engage, formerly Yammer, is used for private communication within organizations or between organizational members and pre-designated groups.

    $24

    per year per user

    Pricing
    iContactMicrosoft Viva Engage
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Microsoft Viva Employee Communications and Communities
    $24
    per year per user
    Microsoft Viva Suite
    $144
    per year per user
    Offerings
    Pricing Offerings
    iContactMicrosoft Viva Engage
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Microsoft Viva Engage is also available in some Microsoft 365 packages.
    More Pricing Information
    Community Pulse
    iContactMicrosoft Viva Engage
    Considered Both Products
    iContact
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    19 Answers
    Delivers good value for the price
    No answers on this topic
    94%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    13 Answers
    Features
    iContactMicrosoft Viva Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Microsoft Viva Engage
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Microsoft Viva Engage
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Microsoft Viva Engage
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Microsoft Viva Engage
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Microsoft Viva Engage
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Microsoft Viva Engage
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of iContact and Microsoft Viva Engage
    Feature
    iContact
    -
    Ratings
    Microsoft Viva Engage
    8.7
    46 Ratings
    12% above category average
    Task Management00 Ratings9.128 Ratings
    Gantt Charts00 Ratings8.815 Ratings
    Scheduling00 Ratings8.423 Ratings
    Workflow Automation00 Ratings8.723 Ratings
    Mobile Access00 Ratings8.843 Ratings
    Search00 Ratings8.343 Ratings
    Visual planning tools00 Ratings8.926 Ratings
    Communication
    Comparison of Communication features of iContact and Microsoft Viva Engage
    Feature
    iContact
    -
    Ratings
    Microsoft Viva Engage
    8.6
    49 Ratings
    7% above category average
    Chat00 Ratings9.444 Ratings
    Notifications00 Ratings8.349 Ratings
    Discussions00 Ratings9.748 Ratings
    Surveys00 Ratings9.638 Ratings
    Internal knowledgebase00 Ratings9.338 Ratings
    Integrates with GoToMeeting00 Ratings7.314 Ratings
    Integrates with Gmail and Google Hangouts00 Ratings6.713 Ratings
    Integrates with Outlook00 Ratings8.632 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of iContact and Microsoft Viva Engage
    Feature
    iContact
    -
    Ratings
    Microsoft Viva Engage
    9.1
    42 Ratings
    12% above category average
    Versioning00 Ratings9.728 Ratings
    Video files00 Ratings9.436 Ratings
    Audio files00 Ratings9.434 Ratings
    Document collaboration00 Ratings9.135 Ratings
    Access control00 Ratings9.035 Ratings
    Advanced security features00 Ratings8.433 Ratings
    Integrates with Google Drive00 Ratings8.014 Ratings
    Device sync00 Ratings9.528 Ratings
    Best Alternatives
    iContactMicrosoft Viva Engage
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Flock
    Score9.5 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Troop Messenger
    Score9.8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactMicrosoft Viva Engage
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.9
    (59 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.0
    (11 ratings)
    Usability
    8.0
    (6 ratings)
    8.9
    (9 ratings)
    Availability
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.9
    (9 ratings)
    7.0
    (12 ratings)
    Online Training
    1.0
    (1 ratings)
    7.0
    (2 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    8.0
    (1 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactMicrosoft Viva Engage
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Microsoft
    Yammer is great when you have a company culture that encourages friendly collaboration and communication. It can be a great supplement (but certainly not a substitute) for bonding and sharing ideas and thoughts. Certain channels can be really successful, too, like a channel where people can post dog pictures or something fun like that!
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Microsoft
    • Providing a platform for social news in the company where "bottom up" topics can percolate freely across department
    • Social networking across the company where folks can divide their work into topics instead of teams
    • Basic collaboration within a group including document sharing with ability to pin documents to a team
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Microsoft
    • Although the social enterprise network works very well, there is room for some slight improvement - such as the ability to attract users. By being part of the Microsoft Office Suite, it is offered as an "add-on" and many overlook it and see it as unnecessary at first. It would be smart for Microsoft to sell it as its own product so it could gather more popularity as a "social network".
    • Giving an option to filter results could be better as well as giving an option to turn off the "recent activity" bar on the home page.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Microsoft
    Microsoft is dedicated to continual improvement on Yammer. They realize the value that Yammer brings to the table with their clients. In the short time that we have had Yammer implemented, we are just now beginning to see the strong impact it has on becoming more effective and efficient around collaboration.
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Microsoft
    Overall easy to use and intuitive, although limited in the possibility to personalize layout and look & feel of a site. Some functionalities are not easy to use, like document editing, but some others are quick and effective (posts and tagging above all). Performance and responsiveness of the Yammer site is typically acceptable, in my experience.
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Microsoft
    Very available
    Read full review
    Performance
    iContact
    No answers on this topic
    Microsoft
    It's a simple product but it does provide value.
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Microsoft
    We have never had to use the support for Yammer. The tool works well and we have not come across any bugs. User Interface is simple and easy to use, similar to other forum type products, thereby removing the need for any extensive training. Team members are invited in and immediately are able to start using the tool.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Microsoft
    The training that Microsoft provides is very generic training for Yammer. I like the fact the training is short and easy to understand
    Read full review
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Microsoft
    We organically implemented the product
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Microsoft
    Our team briefly used Salesforce.com's Chatter product before switching over to Yammer in 2012. While Chatter is essentially the same product as Yammer, it left much to be desired. Chatter's design was (and remains) clunky and difficult to navigate. Yammer is a simple, easy-to-use product that offers similar functionality as Salesforce's Chatter.
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Microsoft
    • My company is pleased with the positive impact Yammer has created departmentally and on an individual basis with work flow efficiency.
    • Adversely, most old and new employees are more familiar with SharePoint, causing the company to pay for training for all current and incoming employees.
    • As Yammer becomes more widely used, the need for training may diminish, which is where we will see our return on investment, as the product clearly provides a more effective form of file sharing and communication between employees and their department.
    Incentivized
    Read full review
    ScreenShots