TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    SchoolMessenger

    Score10 out of 10
    N/ASchoolMessenger is a school community software featuring secure email, social media monitoring, school website, and mobile app. In late 2023 it was acquired by PowerSchool, and is now a PowerSchool product.N/A
    Pricing
    iContactSchoolMessenger
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    iContactSchoolMessenger
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    iContactSchoolMessenger
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and SchoolMessenger
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    SchoolMessenger
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and SchoolMessenger
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    SchoolMessenger
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and SchoolMessenger
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    SchoolMessenger
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    iContactSchoolMessenger
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Higher Logic Thrive
    Score8.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Higher Logic Vanilla
    Score5.5 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Verint Community
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactSchoolMessenger
    Likelihood to Recommend
    8.0
    (45 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (6 ratings)
    7.5
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    9.9
    (9 ratings)
    10.0
    (1 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactSchoolMessenger
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    PowerSchool Group LLC
    This is great for schools who want a bulk package of services at a competitive cost. Older website designs limit functionality and have a very square design. SchoolMessenger has more modern templates with newer capabilities which is better for visitors of the site. The functionality is great for parents who are accessing the site on the go, which happens more often than you know.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    PowerSchool Group LLC
    • It is widely used.
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    PowerSchool Group LLC
    • There's nothing I dislike. This program is very straight forward to use.
    • It just works well.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    PowerSchool Group LLC
    No answers on this topic
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    PowerSchool Group LLC
    SchoolMessenger serves our main purpose of sending out emergency notifications and notices to parents. It is great to cut down on the paper use and the ability to attach documents to our notes. We have used this to send home notifications from our Parent-Teacher Organization. Parents have thanked us for sending a back ups due to papers being misplaced and knowing that they have a backup through email.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    PowerSchool Group LLC
    No answers on this topic
    Performance
    iContact
    No answers on this topic
    PowerSchool Group LLC
    Overall, this is a good, effective, and cost-efficient product. It is missing some key functionality we had with a previous program which limits my total score, but I still think a lot of school districts can get a lot out of SchoolMessenger. The features and functions they do include work well.
    Incentivized
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    PowerSchool Group LLC
    The support is fantastic. I have never had such complete support from a technology service. Every issue has been resolved while I was on the phone. I never had to wait for a callback or an advanced support tech. Their people are very well trained in their product and how to meet their customer's needs.
    Incentivized
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    PowerSchool Group LLC
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    PowerSchool Group LLC
    No answers on this topic
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    PowerSchool Group LLC
    Easier to use and more cost effective than shoutpoint
    Incentivized
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    PowerSchool Group LLC
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    PowerSchool Group LLC
    • Lost the confidence of families that we were protecting their data.
    • Refused to refund our funds after they released confidential information.
    • Required extensive resources to find another product.
    Read full review
    ScreenShots