iContact vs. SharePoint Designer (discontinued)

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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SharePoint does not provide, out of the box, a tool to create / update workflows from web. You have to use SharePoint Designer in order to create them. If you need to implement custom workflows for specific business processes, then SharePoint Designer is well suited. SharePoint Designer allows you to create workflows with task approval, email notifications, assign variables and update SharePoint Lists / Documents properties. In our company, we have created specific workflows for : - Purchase order - RH forms validation like annual employee review - Dematerialized existing forms and validation

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• 2013 Workflows - Loops: You can build loops to work while a value (not) equals something, or N number of times. You can insert Parallel Blocks to do multiple things at once, or to watch for multiple things, and when 1 thing finishes, cancels the others and moves to the next step or stage.
• 2013 Workflows - Stages: Previously all we had were steps, which worked sequentially. With the Concept of Stages, we can create blocks of steps and based on the data collected during those functions, we can tell the workflow to go to a different Stage in the workflow based on a set of 1, or multiple, Conditionals in a transition area after each Stage. Giving you the power to develop multiple entire processes and skipping to the correct part of the workflow, rather than going through 20 conditionals to find out you needed to do action 31.
• 2013 Workflows - REST API: the "Call HTTP Web Service" is a very powerful tool, but hard to understand if you have never seen it done, or have a guideline. It works very similar to the requirements in PowerShell to connect and get and post data to SharePoint using the Rest API. You can also use this to manage permissions on List Items, Lists, Sites, and Site Collections. Best part is when developed correctly, it is SUPER FAST!
• Intentionally Building Infinite Loops: I have built multiple review process from Managing Certifications to Updating Published Documentation, that monitors when an Item, based on provided approved metadata, when the "Author" needs to review the document within the given amount of time. They will get e-mails with links asking if changes are needed. If not, it is routed to the Approving Executive, and the Workflow Automatically updates the Metadata to push out the review dates to the next date, based on metadata provided on how how often the document should be reviews. By using conditionals in the transition of stages, it basically starts over, and goes into a parallel block to allow the monitoring of multiple values of metadata to move to the next stage. Very Powerful when you want to automate these types of process. It truly is a "Set It and Forget It" process.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• In the newest version of SharePoint Designer, they have gotten rid of the Design view which makes what used to be quick and easy changes much more code-intensive. This makes it harder for non-IT users and is more risker for all SharePoint Designer users.
• SharePoint Designer workflows have a lot of functionality, but there are also some crucial limitations, such as not being able to put lookup fields in email subjects or using parenthesis to separate/group logical conditions.
• Although this goes along with the Design view, there really isn't a good user interface anymore for adding conditional formatting and styles in views/pages.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

It is a helpful tool that we use every day.

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I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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Support is good from Microsoft. They are quite responsive when we raise a ticket but SP Designer support will be ended by Microsoft in the near future as they have got new techs like PowerApps and Flow to achieve the same functionality SP Designer does and even more than that.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

I haven't used anything else like this. I use different products for workflows and forms, but they aren't listed in the listings for this page. Instead of using it for workflows or forms (deprecated 2 years ago), I use Nintex. For everything else, I have what I need in the Modern version of SharePoint online

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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• For my needs, I have not found SharePoint Designer useful for my day to day maintenance of SharePoint. It is useful for viewing all the objects that make up the SharePoint site.
• It is not as intuitive in regard to setting up Workflows. I have yet to use it to set up workflows in SharePoint. Maybe if I needed more complex workflows, it would be beneficial.
• I like to use SharePoint Designer for moving around files within SharePoint sites.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info