iContact vs. SwiftERM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iContact
Score 7.7 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
SwiftERM
Score 10.0 out of 10
Small Businesses (1-50 employees)
SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on…N/A
Pricing
iContactSwiftERM
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
No answers on this topic
Offerings
Pricing Offerings
iContactSwiftERM
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPrice is dictated by size of database.
More Pricing Information
Features
iContactSwiftERM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iContact
6.6
26 Ratings
21% below category average
SwiftERM
-
Ratings
WYSIWYG email editor7.024 Ratings00 Ratings
Dynamic content7.021 Ratings00 Ratings
Ability to test dynamic content5.021 Ratings00 Ratings
Landing pages7.014 Ratings00 Ratings
A/B testing5.017 Ratings00 Ratings
Mobile optimization7.021 Ratings00 Ratings
Email deliverability reporting7.025 Ratings00 Ratings
List management8.025 Ratings00 Ratings
Triggered drip sequences6.015 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iContact
8.0
26 Ratings
2% above category average
SwiftERM
9.0
1 Ratings
14% above category average
Dashboards8.026 Ratings00 Ratings
Standard reports8.025 Ratings9.01 Ratings
Custom reports8.015 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iContact
7.0
1 Ratings
19% below category average
SwiftERM
-
Ratings
URL Validation7.01 Ratings00 Ratings
Link Tracking7.01 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Email Accessibility Tools7.01 Ratings00 Ratings
Spelling and Grammar Check7.01 Ratings00 Ratings
Spam Testing7.01 Ratings00 Ratings
Email Previews7.01 Ratings00 Ratings
Best Alternatives
iContactSwiftERM
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iContactSwiftERM
Likelihood to Recommend
8.0
(45 ratings)
10.0
(1 ratings)
Likelihood to Renew
3.4
(19 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
10.0
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(9 ratings)
10.0
(1 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
iContactSwiftERM
Likelihood to Recommend
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
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SwiftERM Limited
SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Pros
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
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SwiftERM Limited
  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
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Cons
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
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SwiftERM Limited
  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Likelihood to Renew
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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SwiftERM Limited
No answers on this topic
Usability
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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SwiftERM Limited
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
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Reliability and Availability
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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SwiftERM Limited
No answers on this topic
Support Rating
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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SwiftERM Limited
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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Online Training
iContact
The templates are difficult to customize, and they don't render well in email platforms
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SwiftERM Limited
No answers on this topic
Implementation Rating
iContact
i wouldn't be using it if i wasn't satisfied. time is money
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SwiftERM Limited
No answers on this topic
Alternatives Considered
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
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SwiftERM Limited
Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
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Scalability
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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SwiftERM Limited
No answers on this topic
Return on Investment
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
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SwiftERM Limited
  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
Read full review
ScreenShots

SwiftERM Screenshots

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