iContact vs. Tango Card

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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Tango Card is great for bulk purchases - if you need to send a large number of people they have easy templates to have it as simple as possible. The one offs become cumbersome - I have never used the API connections so I am unsure if that makes it better but the one at a time sales take a lot of time compared to the uploads.

• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Tango Card is very easy to use and set-up
• Tango Card makes it easy to allow for multiple gift card options
• Tango Card allows for excel imports of respondents, which keeps things nice and simple

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• The initial setup of the API with all the ACH info was a bit complicated.
• The only speedbump (not big concern) is the branding of a Tango Card - when saying that to recipients, they don't "get it" immediately and some quick-to-judgement folks can say they don't want it.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

We like the product/service.

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I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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Good platform. Only feedback is sometimes when you have no funds in your account you have to “fill” the bank and that is a minor pain to fill out CC information each time. But overall, it’s a relatively easy system to use for the team

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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Giving it a 9 only because I haven't been using it for more than 6 months but that said, I've had enough projects and redemptions to get a full understanding of its performance. TANGO CARD just works better than the rest for the redemption experience for the end recipient.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

We liked Tango Card much more as it was easier to use and had more flexibility within our company. It allowed us to be more creative as well. The scale of cards and ease of use, both front and back end were huge decision points for us. Everything about Tango Card appeared to be much better than Tremendous and we are happy with our choice.

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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• We used Tango Card as an incentive to attend training, and this increased the number of attendees by over 50% when it was not used.
• We were able to bring in more attendees as a focus group and gain valuable insight to a product we were creating.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info