iContact vs. TrueContext

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iContact
Score 6.8 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
TrueContext
Score 9.0 out of 10
N/A
TrueContext (formerly ProntoForms) provides an enterprise-level low-code field-focused application. The solution is used to create apps and forms to collect and analyze field data with smartphones and tablets – either as a standalone solution or as a mobile front-end to enterprise systems of record.
$25
per month per license (billed annually)
Pricing
iContactTrueContext
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Essentials
$25
per month per license (billed annually)
Advanced
$45
per month per license (billed annually)
Enterprise
Contact Sales
Volume discounts available
Offerings
Pricing Offerings
iContactTrueContext
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
iContactTrueContext
Features
iContactTrueContext
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iContact
6.6
26 Ratings
19% below category average
TrueContext
-
Ratings
WYSIWYG email editor7.024 Ratings00 Ratings
Dynamic content7.021 Ratings00 Ratings
Ability to test dynamic content5.021 Ratings00 Ratings
Landing pages7.014 Ratings00 Ratings
A/B testing5.017 Ratings00 Ratings
Mobile optimization7.021 Ratings00 Ratings
Email deliverability reporting7.025 Ratings00 Ratings
List management8.025 Ratings00 Ratings
Triggered drip sequences6.015 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iContact
8.0
26 Ratings
4% above category average
TrueContext
-
Ratings
Dashboards8.026 Ratings00 Ratings
Standard reports8.025 Ratings00 Ratings
Custom reports8.015 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iContact
7.0
1 Ratings
14% below category average
TrueContext
-
Ratings
URL Validation7.01 Ratings00 Ratings
Link Tracking7.01 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Email Accessibility Tools7.01 Ratings00 Ratings
Spelling and Grammar Check7.01 Ratings00 Ratings
Spam Testing7.01 Ratings00 Ratings
Email Previews7.01 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
iContact
-
Ratings
TrueContext
9.0
1 Ratings
12% above category average
Custom logo/branding00 Ratings9.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
iContact
-
Ratings
TrueContext
9.0
1 Ratings
6% above category average
Changes to live survey00 Ratings9.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings9.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
iContact
-
Ratings
TrueContext
9.0
1 Ratings
8% above category average
Survey logic flexibility00 Ratings9.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
iContact
-
Ratings
TrueContext
9.0
1 Ratings
11% above category average
Response tracking00 Ratings9.01 Ratings
Data export00 Ratings9.01 Ratings
Standard reports00 Ratings9.01 Ratings
Custom reports00 Ratings9.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
iContact
-
Ratings
TrueContext
9.0
1 Ratings
4% above category average
Access controls00 Ratings9.01 Ratings
Compliance00 Ratings9.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
iContact
-
Ratings
TrueContext
9.0
1 Ratings
11% above category average
Respondent restrictions00 Ratings9.01 Ratings
Best Alternatives
iContactTrueContext
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Qualaroo
Qualaroo
Score 7.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iContactTrueContext
Likelihood to Recommend
8.0
(45 ratings)
8.2
(5 ratings)
Likelihood to Renew
3.4
(19 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
10.0
(2 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(9 ratings)
8.7
(3 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
iContactTrueContext
Likelihood to Recommend
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review
TrueContext Corporation
Prontoforms is suited for complicated business needs that are able to integrate seamlessly into one of the out-of-the-box solutions available. For simple recording to a spreadsheet, pdf, word document, database, etc. without any additional integrations, better (and in some cases free) solutions may work. For custom integrations, cost and effort may get expensive.
Read full review
Pros
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review
TrueContext Corporation
  • Conditional logic
  • Linking to data sources
  • Integration to Salesforce and ServiceMax
Read full review
Cons
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review
TrueContext Corporation
  • Limitations to form formatting
  • Need more data source integrations
  • All of the different components need to synchronize automatically and more often.
Read full review
Likelihood to Renew
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review
TrueContext Corporation
No answers on this topic
Usability
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review
TrueContext Corporation
As Prontoforms markets itself as a low code, user-friendly drag and drop solution, it definitely excels in the area of user experience. While those who are more on the technical side will appreciate the standard options available as part of its custom integration tools. The learning curve has never been an issue.
Read full review
Reliability and Availability
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review
TrueContext Corporation
No answers on this topic
Support Rating
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review
TrueContext Corporation
The customer support for pronto forms was great for me in the only instance that I have had to use it. I called the phone number for ProntoForms customer support, they were quick with the correct answer for me and very reassuring.
Read full review
Online Training
iContact
The templates are difficult to customize, and they don't render well in email platforms
Read full review
TrueContext Corporation
No answers on this topic
Implementation Rating
iContact
i wouldn't be using it if i wasn't satisfied. time is money
Read full review
TrueContext Corporation
No answers on this topic
Alternatives Considered
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Read full review
TrueContext Corporation
We looked for versatility of product and cost effectiveness when trying to choose vendors. Even though the product can be set up by the user or administrator, the more complex parts of the form required help to be done right. Vendors needed to be able to offer their services to get this done in a timely fashion. ProntoForms hit all the marks. We looked at other vendors and they just couldn't replicate or form closely enough.
Read full review
Scalability
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review
TrueContext Corporation
No answers on this topic
Return on Investment
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review
TrueContext Corporation
  • Return on Investment is immediate and possible from the first submission.
  • Saved us hours when it came to implementing forms on websites
Read full review
ScreenShots

TrueContext Screenshots

Screenshot of task automationScreenshot of field operations tracking and measurementScreenshot of available integrations