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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    IFTTT

    Score6.7 out of 10
    N/AIFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.N/A

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
    Pricing
    IFTTTOptimizely Content Management System
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    IFTTTOptimizely Content Management System
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    IFTTTOptimizely Content Management System
    Considered Both Products
    IFTTT
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    170 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    144 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    164 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    104 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    120 Answers
    Features
    IFTTTOptimizely Content Management System
    Cloud Data Integration
    Comparison of Cloud Data Integration features of IFTTT and Optimizely Content Management System
    Feature
    IFTTT
    6.7
    24 Ratings
    18% below category average
    Optimizely Content Management System
    -
    Ratings
    Pre-built connectors7.824 Ratings00 Ratings
    Connector modification6.217 Ratings00 Ratings
    Support for real-time and batch integration6.916 Ratings00 Ratings
    Data quality services5.17 Ratings00 Ratings
    Data security features7.610 Ratings00 Ratings
    Monitoring console6.516 Ratings00 Ratings
    Security
    Comparison of Security features of IFTTT and Optimizely Content Management System
    Feature
    IFTTT
    -
    Ratings
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Role-based user permissions00 Ratings8.4169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of IFTTT and Optimizely Content Management System
    Feature
    IFTTT
    -
    Ratings
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    API00 Ratings7.8159 Ratings
    Internationalization / multi-language00 Ratings7.8127 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of IFTTT and Optimizely Content Management System
    Feature
    IFTTT
    -
    Ratings
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    WYSIWYG editor00 Ratings7.6178 Ratings
    Code quality / cleanliness00 Ratings7.9166 Ratings
    Admin section00 Ratings8.0178 Ratings
    Page templates00 Ratings8.0172 Ratings
    Library of website themes00 Ratings7.497 Ratings
    Mobile optimization / responsive design00 Ratings7.9176 Ratings
    Publishing workflow00 Ratings8.1172 Ratings
    Form generator00 Ratings6.4131 Ratings
    Web Content Management
    Comparison of Web Content Management features of IFTTT and Optimizely Content Management System
    Feature
    IFTTT
    -
    Ratings
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Content taxonomy00 Ratings7.9165 Ratings
    SEO support00 Ratings7.1164 Ratings
    Bulk management00 Ratings6.9137 Ratings
    Availability / breadth of extensions00 Ratings7.5142 Ratings
    Community / comment management00 Ratings8.0117 Ratings
    Best Alternatives
    IFTTTOptimizely Content Management System
    Small Businesses
    Make
    Score9.3 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    IBM App Connect
    Score9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Workato
    Score9.3 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IFTTTOptimizely Content Management System
    Likelihood to Recommend
    8.7
    (28 ratings)
    8.5
    (223 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.8
    (34 ratings)
    Usability
    7.0
    (4 ratings)
    8.5
    (92 ratings)
    Availability
    -
    (0 ratings)
    9.2
    (4 ratings)
    Support Rating
    8.0
    (5 ratings)
    10.0
    (8 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    6.4
    (2 ratings)
    User Testimonials
    IFTTTOptimizely Content Management System
    Likelihood to Recommend
    IFTTT
    Because of the multitude of options with IFTTT, it is hard to describe the best use scenarios, but I will share how I use the platform at this time. I use IFTTT to check Craigslist for certain IT equipment postings and email me if that occurs, turning items on and off with geo-fencing and WiFi network presence, and linking my calendar to my to-do list
    Incentivized
    Read full review
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    Pros
    IFTTT
    • IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
    • IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
    • IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.
    Incentivized
    Read full review
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    Cons
    IFTTT
    • The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
    • Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
    • It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
    Incentivized
    Read full review
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    Likelihood to Renew
    IFTTT
    There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
    Incentivized
    Read full review
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    Usability
    IFTTT
    For the most part, IFTTT is great but it does have its limitations. You may only do one thing at a time. If you want branching logic it can be cumbersome and clunky. This it where something like Microsoft Flow does better. For simplicity, nothing can beat IFTTT for how easy it is to set up and use right out of the box
    Incentivized
    Read full review
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    Reliability and Availability
    IFTTT
    No answers on this topic
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    Support Rating
    IFTTT
    I have had a few issues with apps over the years. Compared to other services, ITFFF is the best choice but no service is perfect unless you build it yourself for yourself. ITFFF needs more tutorials on how to create a custom platform, but overall I will recommend it as an easy to use, time-saving service.
    Read full review
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    Online Training
    IFTTT
    No answers on this topic
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    Implementation Rating
    IFTTT
    Just try it for your own social media platforms. Then imagine how much money it can save/make.
    Incentivized
    Read full review
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    Alternatives Considered
    IFTTT
    I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for someone with a complex need and IFTTT is built for simple solutions for more basic apps.
    Incentivized
    Read full review
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    Return on Investment
    IFTTT
    • We have not had to purchase a subscription to a social media automation tool.
    • We have saved time sharing information between systems.
    • We have been able to reach out to our clients faster because notifications are coming to our attention in more ways than just our inbox.
    Incentivized
    Read full review
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    ScreenShots

    IFTTT Screenshots

    Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.