InboxAlly vs. Litmus from Validity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
InboxAlly
Score 10.0 out of 10
Small Businesses (1-50 employees)
Designed as an email deliverability tool, InboxAlly specifically aims to prevent marketing emails from being redirected into spam folders, to enhance the likelihood of them being opened and further engaged with by recipients, with the goal of augmenting both open and click-through rates. InboxAlly can also warm up domains and IPs to further increase open rates while preventing emails from getting lost in spam. The customer dashboard is where…
$149
per month
Litmus from Validity
Score 8.8 out of 10
N/A
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It's also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
$99
per month
Pricing
InboxAllyLitmus from Validity
Editions & Modules
Starter
$149
per month
Plus
$645
per month
Premium
$1,190
per month
No answers on this topic
Offerings
Pricing Offerings
InboxAllyLitmus from Validity
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustom and Enterprise pricing available.Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
InboxAllyLitmus from Validity
Features
InboxAllyLitmus from Validity
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
InboxAlly
-
Ratings
Litmus from Validity
5.1
341 Ratings
44% below category average
WYSIWYG email editor00 Ratings7.346 Ratings
Dynamic content00 Ratings7.246 Ratings
Ability to test dynamic content00 Ratings7.7221 Ratings
Landing pages00 Ratings2.63 Ratings
A/B testing00 Ratings1.84 Ratings
Mobile optimization00 Ratings8.9331 Ratings
Email deliverability reporting00 Ratings7.7241 Ratings
List management00 Ratings1.82 Ratings
Triggered drip sequences00 Ratings1.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
InboxAlly
-
Ratings
Litmus from Validity
6.7
225 Ratings
13% below category average
Dashboards00 Ratings5.610 Ratings
Standard reports00 Ratings7.8224 Ratings
Custom reports00 Ratings6.7157 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
InboxAlly
-
Ratings
Litmus from Validity
8.5
332 Ratings
6% above category average
URL Validation00 Ratings8.2249 Ratings
Link Tracking00 Ratings8.1218 Ratings
Spam Testing00 Ratings8.5248 Ratings
Email Previews00 Ratings9.3330 Ratings
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InboxAllyLitmus from Validity
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User Ratings
InboxAllyLitmus from Validity
Likelihood to Recommend
10.0
(1 ratings)
9.0
(355 ratings)
Likelihood to Renew
-
(0 ratings)
7.7
(25 ratings)
Usability
-
(0 ratings)
9.9
(20 ratings)
Availability
-
(0 ratings)
8.2
(7 ratings)
Performance
-
(0 ratings)
7.3
(7 ratings)
In-Person Training
-
(0 ratings)
4.5
(2 ratings)
Online Training
-
(0 ratings)
4.6
(3 ratings)
Implementation Rating
-
(0 ratings)
4.8
(11 ratings)
Configurability
-
(0 ratings)
4.5
(6 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
2.8
(7 ratings)
Vendor post-sale
-
(0 ratings)
3.7
(5 ratings)
Vendor pre-sale
-
(0 ratings)
5.5
(4 ratings)
User Testimonials
InboxAllyLitmus from Validity
Likelihood to Recommend
InboxAlly
If you're sending cold emails to market your product, you definitely need the tool. It will likely increase your open rates by 30-50% at least. This change will add a lot to your conversions and bottom line. The tool has a very high ROI on the investment. Also, if you have a list of subscribers or customers to whom you're sending out broadcast emails. A big chunk of them ends up in your customer's spam or promotions folders. If you want them to actually see your emails, I recommend you to use IA.
Read full review
Validity
I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
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Pros
InboxAlly
  • Increase open rates
  • Track deliverability
  • Solve deliverability issues
Read full review
Validity
  • Alerts: users are notified whenever comments or approvals are made on emails, with regular reminders being sent in case some were missed
  • Centralised: all members can collaborate and give their feedback on emails, providing a better flow and efficiency for the hierarchy of approvals.
  • Integration: very smooth integration, with little to no errors, with our CRM tool.
  • Validation: alt text, scaling and image ratios are validated
  • Dark mode: a very important accessibility tool used by many email users, this compatibility theme is often overlooked on other platforms. Litmus, however, makes it clear how important it is to review and track emails in this format.
Read full review
Cons
InboxAlly
  • Improve their back end UX a bit. It's very easy to understand and super useful, but there's always room for improvement.
Read full review
Validity
  • Sometime, I feel like its slow to use. Speed is something which can be helpful.
  • AI feature. It will be beneficial for us if there is an AI feature for content updates. It can improve the subject line and content based on the performance of our past emails.
  • If it can provide more ideas on CRM based on industry standards, like I work in hospitality, and if it can share data and any new initiative for hospitality CRM, it might be useful for us to consider.
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Likelihood to Renew
InboxAlly
No answers on this topic
Validity
It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
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Usability
InboxAlly
No answers on this topic
Validity
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
InboxAlly
No answers on this topic
Validity
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
InboxAlly
No answers on this topic
Validity
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Support Rating
InboxAlly
No answers on this topic
Validity
I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
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In-Person Training
InboxAlly
No answers on this topic
Validity
I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
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Online Training
InboxAlly
No answers on this topic
Validity
It has all the required information.
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Implementation Rating
InboxAlly
No answers on this topic
Validity
I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
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Alternatives Considered
InboxAlly
Inboxally is more specialised in solving the very problem that we had, while others do a lesser job on tackling the problem of deliverability.
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Validity
This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
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Scalability
InboxAlly
No answers on this topic
Validity
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
InboxAlly
  • Increased our ROI on our email marketing efforts.
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Validity
  • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
  • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
  • Decreases the number of email review cycles we go through.
Read full review
ScreenShots

InboxAlly Screenshots

Screenshot of InboxAlly platformScreenshot of InboxAlly reporting

Litmus from Validity Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.