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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Infogram

    Score7.7 out of 10
    N/AInfogram is an online tool for creating infographics, charts, dashboards, and interactive reports. Users can upload spreadsheets containing the data they want to visualize, or set up a live integration from another data source using the Infogram API. From a graphics and layout perspective, Infogram includes a library of stock images, icons, etc. (or users can upload their own) and a drag and drop editor.N/A

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    InfogramPathFactory
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    InfogramPathFactory
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    InfogramPathFactory
    Considered Both Products
    Infogram Software, Inc.
    No answer on this topic
    PathFactory
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    67 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    No answers on this topic
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    92%
    Implementation went as expected
    47 Answers
    Features
    InfogramPathFactory
    Content Publishing
    Comparison of Content Publishing features of Infogram and PathFactory
    Feature
    Infogram
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Content hub00 Ratings8.4150 Ratings
    Forms / Gated content00 Ratings7.5150 Ratings
    Embedded CTAs00 Ratings8.0135 Ratings
    Content distribution00 Ratings9.09 Ratings
    Content promotion00 Ratings9.06 Ratings
    Content automation00 Ratings7.0120 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Infogram and PathFactory
    Feature
    Infogram
    -
    Ratings
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Audience profiling and targeting00 Ratings7.7132 Ratings
    Closed-loop tracking and reporting00 Ratings7.8125 Ratings
    Content performance analytics00 Ratings8.3157 Ratings
    Campaign optimization dashboard00 Ratings8.98 Ratings
    Best Alternatives
    InfogramPathFactory
    Small Businesses
    GIMP
    Score8 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InfogramPathFactory
    Likelihood to Recommend
    9.0
    (3 ratings)
    8.5
    (158 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (7 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (8 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (8 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    9.3
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.6
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.3
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    InfogramPathFactory
    Likelihood to Recommend
    Infogram Software, Inc.
    Infogram is perfect for creating engaging and professional-looking infographics, data visualizations, and social media content with no technical knowledge required. I have worked with NGOs with no technical or design staff that need to get their message out there or raise awareness about something. Infogram is easy and quick to use and the results look great. Infogram is not heavyweight data visualization software, it's best for summarizing and explaining the results of data analysis to an audience or breaking down complex concepts to make them understandable to the general public.
    Read full review
    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Pros
    Infogram Software, Inc.
    • It is specifically made for the creation of infographics and it excels in this field.
    • It provides the novice user with many beautiful templates, easing the learning process.
    • It integrates with many databases, making the infographic dynamic always up-to-date.
    Incentivized
    Read full review
    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
    Read full review
    Cons
    Infogram Software, Inc.
    • I gave it a 10 for a reason....
    • Some graphs could have more features to change their appearance (but perhaps then it wouldn’t be as simple)
    • Should have a better way to copy and paste to another app
    Incentivized
    Read full review
    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
    Read full review
    Usability
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
    Read full review
    Reliability and Availability
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
    Read full review
    Performance
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
    Read full review
    Support Rating
    Infogram Software, Inc.
    I have personally always had quick, friendly, and helpful responses from the Infogram team.
    Read full review
    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
    Read full review
    In-Person Training
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
    Read full review
    Online Training
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
    Read full review
    Implementation Rating
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
    Read full review
    Alternatives Considered
    Infogram Software, Inc.
    Infogram's most unique strength is its focus on infographics, providing a great number of templates and at the same time connecting such graphics with data sources. Prezi is great for presentation, but it provides static infographics. Illustrator and Photoshop have some possible ways to integrate data into their graphics, but they are rudimentary compared to Infogram's abilities. Despite the huge power of Photoshop and Illustrator for creating specific images, Infogram is easier and more powerful in conveying data, making it the best option for infographics.
    Incentivized
    Read full review
    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
    Read full review
    Scalability
    Infogram Software, Inc.
    No answers on this topic
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
    Read full review
    Return on Investment
    Infogram Software, Inc.
    • Has a free user option and it is faster and easier to build great graphical graphs.
    • Now I don’t have to ask design guys to make me a fancier graph for a presentation.
    • After the first graphs are made I can reuse them for the next month's presentation.
    Incentivized
    Read full review
    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
    Read full review
    ScreenShots

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.