Informatica MDM is an enterprise master data management solution that competes directly with IBM's InfoSphere and Oracle's Siebel UCM product.Informatica MDM and the company's 360 applications present a multidomain solution with flexibility to support any master data domain and relationship—whether on-premises, in the cloud, or both.
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ZoomInfo Operations
Score 8.5 out of 10
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ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
It is a robust software with great management and data model. It can be difficult to learn how to use and deploy the first time but the mapping and features work very well and have optimized our productivity and cost savings. We can customize reports, create rules and integrate with other applications. Overall I recommend it.
We used to suffer with the leakage of leads and with duplicate entries, just like how I mentioned earlier. After implementing it, our data hygiene has improved by a huge quantity. Our team has become more efficient in terms of reaching out to the prospect within minutes of showing interest in our SAAS security products and services, instead of spending time on data entry in the Excel sheets and then working on the lead. It has reduced our manual research time by almost 36 %, allowing the team to focus on revenue generation rather than Sales operations.
This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
Very easy to use - there are only a couple of areas that I need to think through how best to build specific rules or logic to ensure updates are made as expected. The ability to easily add filters and immediately see how many records match them creates a use case in itself. Sometimes we pull up Ringlead just to gain quicker access to counts of records that meet specific criteria, because it is faster than building views or reports in Salesforce. It is also extremely easy to see what records were updated, imported, or merged - the reporting and access to the history of activities are very helpful.
I have been using ZoomInfo on and off since 2018, and I have NEVER had the site go down on me once. I'm not sure how they do it, I'm not a software engineer, but they have 100% up time compared to other software as a service. Our CRM has already gone down a couple times this year, but not ZoomInfo.
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case
We had looked at a few other tools alongside ZoomInfo Operations, including Clearbit and Apollo. Of course, they all had their strengths and their weaknesses. But ZoomInfo Operations really stood out for the accuracy as well as the depth of its data. Also, the Salesforce integration and the EverString capabilities were important
It can be scalable, and I've seen it at organizations that made it scalable, and organizations that did not. It really depends how well it integrates with your CRM (does great with Salesforce, for example). If a company doesn't take it serious, it will never scale unless you have decision makers and C-Suite pushing for it.
I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
