Informatica MDM & 360 Applications vs. ZoomInfo Operations

Informatica MDM is a complete MDM solution, from ingestion to data exposition. This tool helps us in gathering customer data, and also it makes it possible for us to support our customers relationships and build customer-related strategies to improve their experience which helps to drive sales geometry and growth and customers satisfaction. On the other hand of price is relatively competitive.

Incentivized

The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.

Incentivized

• This program raises us to a professional level where we have better versatility to control all the media of my work and have a correct response for each scenario.
• It is essential to be right about the destination and development of my data, Informatica MDM is here to simplify all these processes for its users.

Incentivized

• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

Incentivized

• It is unfortunate how this program has a couple of limitations in terms of insertions; it does not have the ability to agglomerate and archive the data in real-time by groups.
• To have automation functions, the program is very limited in performing one task at a time, compared to other systems that perform functions simultaneously.

Incentivized

• Lower pricing tier, some other zoom products have freemium versions which would be nice
• Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
• Merging data does not always report 100% of data merged.

Supporting well in managing our huge customer base and managing the customer hierarchies well aligned with transactional processes

Incentivized

Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.

Incentivized

Strong Customer MDM capabilities for de-duplication, merging, golden record, exposing customer master data. Strong Integration capabilities

Incentivized

Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.

Incentivized

No problems

Incentivized

Had very good experience when using it

Incentivized

I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

I’ve had one support request that was addressed and resolved within 30 minutes

Incentivized

It was helpful

Incentivized

The integrator did a fair job and even though Business Change Management was complex, it was well concluded on time

Incentivized

Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close

Incentivized

Informatica MDM has proven it's worth in the organization by driving the revenue growth. It saves our lot of time by filtering out duplicate values and helps in solving critical business problems. It is very helpful when we deal with a lot of data. Apart from this we can populate data on various third party integration which is most useful case

Incentivized

We assumed the top 2 had the same quality of data and functionality, so it became a price war and ZoomInfo offered the best deal. Other competitors seem to have sloppy data. While ZI does as well, given its age and maturity, it was a safe bet for us to make for a vendor.

Incentivized

Hasn’t experienced any issues to doubt reliability

Incentivized

• I cannot speak to this for 2 reasons. 1. I am not privy to the financials associated with this implementation or the previous one. 2. We have not hit our 'go-live' for this implementation yet to compare it's performance to our previous solution.

Incentivized

• This product helped us to organize a massive number of leads from three separate brands during an acquisition
• This product is, however, too clunky and wrought with incorrect contact routing when compared to competitors like Salesforce and HubSpot
• This product does offer strong value for the money, as it is far lower priced than other competitive products

Incentivized