Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$29
per month (billed annually) per user
Nimble
Score 7.6 out of 10
N/A
Nimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.
$19
Per User Per Month
Zoomaworks
Score 0.0 out of 10
N/A
N/A
$55
per month
Pricing
InsightlyNimbleZoomaworks
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Business
$19.00
Per User Per Month
Basic
$55
per month
Offerings
Pricing Offerings
InsightlyNimbleZoomaworks
Free Trial
YesYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlyNimbleZoomaworks
Considered Multiple Products
Insightly
Chose Insightly
SFDC is over complicated and certainly not user friendly. It is also very expensive per user.
Chose Insightly
I have used a large amount of CRMs in the past but many of them are not on your list. Most of them have been great but have not allowed us to have as much customization as we have had with Insightly. We chose Insightly because it had most of what we needed and a way for us to …
Chose Insightly
Insightlty is a great tool in that it is customizable and affordable. I think that its strength is in the cost of the service.
Chose Insightly
I chose Insightly because I loved the dashboards, but I couldnt do all the work required to get our info into their system for the dashboards to mean anything for me.
Chose Insightly
Blackbaud Raiser's edge is very robust and not as user friendly. Greenlight CRM is fine but doesn't have as many features as Insightly. Insightly seems to be a good inbetween.
Chose Insightly
Insightly had overall way more flexibility then I had with NetSuite. NetSuite didn't have the creative pipeline abilities that Insightly had. Insightly had better data manage and tracking clients were way better and efficient then what NetSuite could deliver. NetSuite was …
Chose Insightly
We transitioned away from NetSuite to Insightly and it was a significant upgrade as we do not have programming capabilities. Unfortunately, we need a document management system as we handle large volumes of all types of data and Insightly came up short. We switched to TaxDome …
Chose Insightly
I am not sure if we have tried others. To my knowledge we have just used Insightly and quickbooks which we find both pretty useful.
Chose Insightly
Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other …
Chose Insightly
There was a lot of flexibility and the cost factor was good, but I wasn't sure how comfortable the team felt with "Zia" the ai in the CRM. Zoho seemed like it was fully equipped for marketing automation and campaigns but there was a little confusion between this and the plus …
Chose Insightly
We swapped across from HubSpot as it was too difficult and over the top. Insightly had all the positive features from Hubspot, without the complications.
Chose Insightly
I have used no other CRM programs and my company is too ingrained in Insightly to switch to a different program at this point.
Chose Insightly
I wasn't involved in the selection of which CRM my client chose. Insightly was already implemented when I started working with my client.
Chose Insightly
I did not select Insightly for our company as I am a user but not a decision maker, but compared to Chronus, Insightly is a much more organized CRM. Chronus also had technical issues that slowed or prevented our work, and I have rarely run into that in my time using Insightly.
Chose Insightly
Although the SFMC cost us very high, but we like the platform because it covers everything which we wants. Its different studios and builders helps us to create our own custom emails and automations.

We also like its journey builder and mapping of customer data. Its something …
Chose Insightly
Insightly has just worked much better. The thing about Insightly that really sets it apart is the email linking. Having the ability to read all of the emails sent and received during the project let's you see the full story of the projects inception to its completion. …
Chose Insightly
I have forgotten the names of the softwares because we did the scoping over a year ago, but insightly was the best by far for our needs. The other two were focused on a different side of property services and had a lot of features that were not applicable. Without insightly, we …
Chose Insightly
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. …
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly can be easily navigated and is straightforward. Based on my experience, it is more intuitive, and the menu buttons are self-explanatory, unlike the salesforce I have experienced. There are just a lot of buttons to click from, or sometimes, it could be a drop-down box …
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Nimble
Chose Nimble
I used to use Workdesk and it was fantastic, you could easily work out what was needed and help desk would support you not just give you the tips to read.
Chose Nimble
To help track products for the most demanding clients, Nimble has been an inspiration. With this tool, we can easily manage our customers and leads. This tool has many themes and templates for sending emails and notifications. In contrast to other CRM programs, Nimble is a …
Chose Nimble
I believe that Nimble is a Customer Relationship Management (CRM) Software that is beyond conventionalism. I feel that when a business will implement Nimble’s channel then you will be able to have much more professional access to customer contact. I would say it is one of the …
Chose Nimble
I really like Nimble because it has always been influential and inspiring in fostering product tracking for the most influential and demanding clients. Other than that, Nimble has allowed me in choosing the correct moment to intervene and offer the required information to …
Chose Nimble
I cannot regard Salesforce as a perfect tool for CRM. I found Salesforce lacks many important features that we were looking for. Moreover, [the] email marketing feature of Salesforce wasn’t working well and I didn’t like that feature. But on the other side, the email marketing …
Chose Nimble
CRM tools need to be proactive, but unfortunately Agile didn’t fit well with our business demands, and we found Agile buggy and sometimes it results in slowing down our system, so that was a big issue for us. Luckily with Nimble, we haven't faced any such issue and it fit well …
Chose Nimble
Nimble is best of all. It has more reliable features than Freshdesk. I was using a lot of contact software for organization and it easily integrated with them effectively. Easily integrate with Google products, outlook and email
Chose Nimble
Nimble is mainly used for contact management and email tracking, linking companies and people into a single database, and using the database as a communication panel.
Chose Nimble
Nimble was either on par or much better than most platforms we evaluated in the initial stage of shortlisting the top 2 or 3 platforms.
Chose Nimble
Nimble has a straightforward setup, [is] easy to use, and has a fast and intuitive interface. This was the plus point for their choice.
Chose Nimble
Nimble has given me the tools I need to get the data from potential customers and use it to transform them into potential customers.
Chose Nimble
Nimble is a good CRM for someone who wants to use it for what it can do out of the box. Someone who doesn't need social media links in the client records. If you want to customize a CRM to look and feel like you want it to, I'd suggest you go someplace else. Nimble does not …
Chose Nimble
Nimble is more cost effective than both. Easier to use than Salesforce. It's built for the user and the person in the customer facing role to make their lives easier. The others are built for making managers lives easier and can get frustrating for end users.
Chose Nimble
I think they are neck in neck. Nimble might be cheaper and their customer support might be just a smidge better. I would be happy with both products.
Chose Nimble
Nimble is much better than Salesmate as it's user interface having many features and helping me to manage all day-to-day activities easily without any interruption.
Chose Nimble
Both Insightly and HubSpot are very capable systems in terms of CRM capabilities. However, Nimble is indispensable to us for its data enrichment feature that gives us the advantage of intel that is crucial for getting responses from our email campaigns We love how smart the …
Chose Nimble
I haven't used another CRM for at least 8 years. While I keep up to date on key CRMs, I feel it would be unfair to Nimble and the other CRMs of me to compare them here.
Chose Nimble
Every CRM has about 80% of what I need so there is always a few details that don't work exactly how we need them.
Chose Nimble
I selected Nimble for the group message integration and social media integration. The other tools that I looked at had restrictions that kept me from the ease of managing my customers. Prospecting is a big part of my business, and having the triggers for contact from Nimble is …
Chose Nimble
Google Apps combined with Communication History and the Social portion of Nimble places it in a category by itself, in my opinion.
It is very cost effective.
I have found other tools cannot compete on pricing and the social aspect.
Chose Nimble
Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we …
Chose Nimble
We checked out Hubspot CRM. You get a lot for free from them but it seems that to get the functions contained in Nimble you'd have to spend 2X per user to get the sales pro. To get the marketing aspects you'd really need the HS marketing package which is far more expensive than …
Chose Nimble
See my previous comments in my first answer. I've detailed this answer with a comparison of Insightly vs Nimble.
Zoomaworks

No answer on this topic

Features
InsightlyNimbleZoomaworks
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
Ratings
7% below category average
Nimble
8.5
Ratings
8% above category average
Zoomaworks
-
Ratings
Customer data management / contact management8.20 Ratings9.50 Ratings00 Ratings
Workflow management7.00 Ratings8.40 Ratings00 Ratings
Territory management7.20 Ratings8.70 Ratings00 Ratings
Opportunity management8.10 Ratings8.10 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.10 Ratings9.40 Ratings00 Ratings
Contract management6.50 Ratings8.50 Ratings00 Ratings
Quote & order management7.00 Ratings6.60 Ratings00 Ratings
Interaction tracking7.00 Ratings9.20 Ratings00 Ratings
Channel / partner relationship management7.70 Ratings8.10 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
Ratings
8% below category average
Nimble
8.1
Ratings
5% above category average
Zoomaworks
-
Ratings
Case management7.00 Ratings7.90 Ratings00 Ratings
Call center management7.20 Ratings8.20 Ratings00 Ratings
Help desk management7.10 Ratings8.30 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
7.0
Ratings
10% below category average
Nimble
8.7
Ratings
12% above category average
Zoomaworks
-
Ratings
Lead management6.60 Ratings8.40 Ratings00 Ratings
Email marketing7.40 Ratings9.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
Ratings
14% below category average
Nimble
8.2
Ratings
6% above category average
Zoomaworks
-
Ratings
Task management7.00 Ratings8.50 Ratings00 Ratings
Billing and invoicing management6.00 Ratings8.40 Ratings00 Ratings
Reporting7.20 Ratings7.70 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
Ratings
2% below category average
Nimble
8.9
Ratings
15% above category average
Zoomaworks
-
Ratings
Forecasting7.00 Ratings8.90 Ratings00 Ratings
Pipeline visualization7.90 Ratings8.80 Ratings00 Ratings
Customizable reports7.70 Ratings9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.4
Ratings
4% below category average
Nimble
8.6
Ratings
11% above category average
Zoomaworks
-
Ratings
Custom fields8.30 Ratings9.00 Ratings00 Ratings
Custom objects7.40 Ratings8.30 Ratings00 Ratings
Scripting environment6.80 Ratings8.50 Ratings00 Ratings
API for custom integration7.10 Ratings8.80 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
Ratings
12% below category average
Nimble
9.3
Ratings
10% above category average
Zoomaworks
-
Ratings
Single sign-on capability7.60 Ratings9.40 Ratings00 Ratings
Role-based user permissions7.30 Ratings9.30 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
Ratings
2% below category average
Nimble
8.4
Ratings
11% above category average
Zoomaworks
-
Ratings
Social data6.80 Ratings8.40 Ratings00 Ratings
Social engagement8.00 Ratings8.40 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
Ratings
18% below category average
Nimble
8.8
Ratings
16% above category average
Zoomaworks
-
Ratings
Marketing automation7.50 Ratings8.70 Ratings00 Ratings
Compensation management5.10 Ratings8.90 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
Ratings
33% below category average
Nimble
8.3
Ratings
8% above category average
Zoomaworks
-
Ratings
Mobile access5.50 Ratings8.30 Ratings00 Ratings
Best Alternatives
InsightlyNimbleZoomaworks
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
InsightlyNimbleZoomaworks
Likelihood to Recommend
7.8
(0 ratings)
7.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
7.0
(0 ratings)
-
(0 ratings)
Usability
7.6
(0 ratings)
8.0
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Performance
7.9
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
8.9
(0 ratings)
9.8
(0 ratings)
-
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.8
(0 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
InsightlyNimbleZoomaworks
Likelihood to Recommend
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
Read full review
[Nimble] has been the best platform for us to manage contacts and information from the
contacts. Great dashboard, fast UI, and complete package with all features
helping us a lot. I would definitely recommend this software to other
businesses to have this in their ecosystem to be more productive.
Read full review
No answers on this topic
Pros
  • As mentioned, Insightly integrated with Google Suite so all of our communications, and especially our analytics and metrics, didn't miss a beat.
  • Slack integration was helpful too, as a number of tools I investigated prior to choosing Insightly, had third party apps used for integration. This is better than nothing, but Insightly's native integration was a real relief.
  • The project management feature was a life saver, not just for the DEV team, but also for the Sales team. This allowed us to skip service tickets and go right from us or a client, directly to DEV. The clients just got a much more personal touch and the turn around time was increased.
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  • Nimble is the CRM solution used to strengthen business relationships with our frequent and potential customers.
  • We like that it allows us to follow up with our customers.
  • Its integration with email tools, social networks, and other programs allows me to keep in touch with customers and prospects.
Read full review
No answers on this topic
Cons
  • Customization has both positive and negative aspects. Some fields cannot be customized, and I've run into some issues because of this.
  • Misleading features. I suppose it is the quickest way to describe it. I'm trying to get my team away from having five windows open simultaneously to go through one process, and Insightly's "reply to email" function is misleading. You can't reply to the email; it creates an entirely new email without the previous thread. Due to this feature not working as expected, my team has to return to their inbox and reply to the email.
Read full review
  • I dont like the functionality aspect of how one of the controllers is always on standby, they dont load balance, meaning you can be on the same controller for the life of the appliance
  • The 4.x firmware was pretty buggy and it gave off a lot of temp alarms
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No answers on this topic
Likelihood to Renew
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
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No answers on this topic
Usability
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
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No answers on this topic
Reliability and Availability
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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No answers on this topic
Performance
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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No answers on this topic
No answers on this topic
Support Rating
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Nimble customer service is enjoyable. With great patience, they work tirelessly to help their customers. It was highly beneficial to employees to have access to remote support sessions. We decided to get in touch with them to learn more about any previously mentioned features. Because of this, Nimble has a strong foundation. I think it's a fantastic option.
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No answers on this topic
In-Person Training
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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No answers on this topic
Online Training
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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No answers on this topic
Implementation Rating
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
I have used a large amount of CRMs in the past but many of them are not on your list. Most of them have been great but have not allowed us to have as much customization as we have had with Insightly. We chose Insightly because it had most of what we needed and a way for us to customize the database as we needed it
Read full review
I cannot regard Salesforce as a perfect tool for CRM. I found Salesforce lacks many important features that we were looking for. Moreover, [the] email marketing feature of Salesforce wasn’t working well and I didn’t like that feature. But on the other side, the email marketing feature of Nimble works excellently and Nimble is a complete package for CRM.
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Scalability
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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No answers on this topic
No answers on this topic
Return on Investment
  • While I am working in a capacity that does not involve my input into the licensing or cost side of us having Insightly I can see that there is certainly a good ROI.
  • With 9 account managers utilising the system at any one time we can instantly keep track of our own sales and client data while also being able to see what others do.
  • Being able to track key KPIs as well with graphs and charts enables us to see where we sit within our targets and easily adapt to areas that need more attention.
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  • As the investment made with nimble is only 15 dollars per month, it is easy to return it and double profits in a short time, but this is totally relative to the number of people that are working on the platform account.
  • Based on the above, it is easy to deduce that nimble is a little better suited to small businesses that require a smaller number of sellers, since it does not ensure that all sellers can cover their quota.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of