TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Nintex

    Score7.9 out of 10
    N/ANintex offers a platform that helps companies discover, automate, and optimize business processes.

    $480

    Minimum 1,000 users per user

    Pricing
    InsightlyNintex
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Enterprise - Process Platform
    $480
    Minimum 1,000 users per user
    Offerings
    Pricing Offerings
    InsightlyNintex
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    InsightlyNintex
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and Nintex
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    Nintex
    -
    Ratings
    Customer data management / contact management8.2405 Ratings00 Ratings
    Workflow management7.2372 Ratings00 Ratings
    Territory management7.390 Ratings00 Ratings
    Opportunity management8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings
    Contract management6.521 Ratings00 Ratings
    Quote & order management7.275 Ratings00 Ratings
    Interaction tracking7.2333 Ratings00 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and Nintex
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    Nintex
    -
    Ratings
    Case management7.011 Ratings00 Ratings
    Call center management7.28 Ratings00 Ratings
    Help desk management7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and Nintex
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    Nintex
    -
    Ratings
    Lead management6.8314 Ratings00 Ratings
    Email marketing7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and Nintex
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    Nintex
    -
    Ratings
    Task management7.1392 Ratings00 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings
    Reporting7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and Nintex
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    Nintex
    -
    Ratings
    Forecasting7.092 Ratings00 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings
    Customizable reports7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Insightly and Nintex
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    Nintex
    -
    Ratings
    Custom fields8.4368 Ratings00 Ratings
    Custom objects7.7126 Ratings00 Ratings
    Scripting environment6.86 Ratings00 Ratings
    API for custom integration7.3195 Ratings00 Ratings
    Security
    Comparison of Security features of Insightly and Nintex
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    Nintex
    -
    Ratings
    Single sign-on capability7.8282 Ratings00 Ratings
    Role-based user permissions7.4217 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and Nintex
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    Nintex
    -
    Ratings
    Social data6.825 Ratings00 Ratings
    Social engagement8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and Nintex
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    Nintex
    -
    Ratings
    Marketing automation7.7159 Ratings00 Ratings
    Compensation management5.14 Ratings00 Ratings
    Platform
    Comparison of Platform features of Insightly and Nintex
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    Nintex
    -
    Ratings
    Mobile access5.9328 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly and Nintex
    Feature
    Insightly
    -
    Ratings
    Nintex
    6.6
    190 Ratings
    16% below category average
    Dashboards00 Ratings6.6176 Ratings
    Standard reports00 Ratings6.8179 Ratings
    Custom reports00 Ratings6.4143 Ratings
    Process Engine
    Comparison of Process Engine features of Insightly and Nintex
    Feature
    Insightly
    -
    Ratings
    Nintex
    7.0
    258 Ratings
    17% below category average
    Process designer00 Ratings7.6230 Ratings
    Process simulation00 Ratings5.021 Ratings
    Business rules engine00 Ratings7.7198 Ratings
    SOA support00 Ratings7.0174 Ratings
    Process player00 Ratings7.357 Ratings
    Support for modeling languages00 Ratings6.014 Ratings
    Form builder00 Ratings8.0228 Ratings
    Model execution00 Ratings7.7181 Ratings
    Collaboration
    Comparison of Collaboration features of Insightly and Nintex
    Feature
    Insightly
    -
    Ratings
    Nintex
    9.0
    18 Ratings
    8% above category average
    Social collaboration tools00 Ratings9.018 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Insightly and Nintex
    Feature
    Insightly
    -
    Ratings
    Nintex
    10.0
    23 Ratings
    21% above category average
    Content management00 Ratings10.023 Ratings
    Best Alternatives
    InsightlyNintex
    Small Businesses
    Salesflare
    Score10 out of 10
    Process Street
    Score8.2 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    TIBCO® BPM Enterprise
    Score8 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    IBM Business Automation Workflow
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InsightlyNintex
    Likelihood to Recommend
    7.8
    (444 ratings)
    7.4
    (302 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    2.7
    (34 ratings)
    Usability
    7.5
    (180 ratings)
    7.6
    (23 ratings)
    Availability
    9.0
    (6 ratings)
    8.9
    (7 ratings)
    Performance
    7.9
    (25 ratings)
    9.7
    (4 ratings)
    Support Rating
    8.9
    (34 ratings)
    8.7
    (24 ratings)
    In-Person Training
    9.1
    (1 ratings)
    7.0
    (1 ratings)
    Online Training
    9.0
    (8 ratings)
    8.8
    (3 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    8.0
    (12 ratings)
    Configurability
    9.9
    (18 ratings)
    8.8
    (3 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (10 ratings)
    9.8
    (3 ratings)
    Product Scalability
    9.0
    (9 ratings)
    9.8
    (3 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    9.7
    (3 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    9.7
    (3 ratings)
    User Testimonials
    InsightlyNintex
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Nintex
    We use Nintex to automate fundraising outreach at scale. It helps us send personalized emails to a large contact list, and we’d also like to automate follow-ups when there’s no reply.
    If you need highly customized solutions or clean, fully controllable code, I wouldn’t recommend Nintex. It has many features, but it’s not the same as building your own system from scratch. That said, it can save a lot of time for standard automation workflows.
    Incentivized
    Read full review
    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Nintex
    • Integrations with other services using various secure authentication methods, along with the seamless integration with SharePoint, are the icing on the cake. This makes it superior to other BPM tools available in the market.
    • Flexibility in application development - The diverse configurable properties offer multiple ways to utilise the controls and events, affording the flexibility to expand your scope and enabling the creation and use of processes in a myriad of ways.
    • The streamlined and efficient deployment process significantly accelerates release management, allowing for faster and smoother implementation of updates and new features.
    • The user interface of the pages offers a more refined and appealing look and feel compared to most other BPM tools.
    Incentivized
    Read full review
    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Nintex
    • If you are creating a process with parallel subprocesses, there's no way to see, in a single view in Nintex, all the steps for the subprocesses. You have to view each sub-process in its own view, so it's hard to see what's going on at a high level.
    • There isn't an easy way to filter the processes by another user (not yourself) in Nintex. There is a report that shows processes and objects by user, but that's not as convenient. This is something that I've seen in other tools (OpenPages by IBM) so I am surprised that it is missing.
    • Nintex doesn't really have a way to capture iterative processes (which we have a lot of). It's designed for linear processes.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Nintex
    We are currently investigating which collaboration platform best suits our needs. Chances are that we move to SharePoint Online and then we're going to also consider the microsoft power platform (power automate and power apps) to develop forms and workflows. Aspecially the pricing model for the cloud is currently a blocking factor to go for the Nintex solution in the Cloud.
    Incentivized
    Read full review
    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Nintex
    Based on the on-prem experience with this tool, I believe that they have a lot of potential to help the online version catch up to where the on-prem left off. Nintex developed their online version and it is not as fully formed or capable compared to the on-prem version, and the licensing model scales back what we would have liked to be an expansion or at least continuous improvement of existing flows. It is also not near as user friendly specifically to non-developers and has an uncanny similarity to Microsoft Flow in the online instance. Consistent with my reviews of the tool - I believe they have some good approaches to design thinking that, if translated well from on-prem to online, could make this a clear winner again.
    Incentivized
    Read full review
    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Nintex
    The Nintex Process Platform has never crashed or had any availability issues during my usage. However there was an issue that was of my own making that caused a slowdown of the system. I had set up a process to run once a day and check for employees on a list that had certain parameters selected, and for some reason that I had to troubleshoot, the process instead ran constantly, which filled the cache quickly. I ended up having to dismantle that process so the system didn't crash.
    Incentivized
    Read full review
    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Nintex
    Unlike any other process automation product out there. Not only is it a low-code, easy to use tool for building processes in environments like SharePoint or Salesforce, they have really started to expand their tool-set by offering tools to manage other things like process mapping, RPA, mobile,etc.
    Incentivized
    Read full review
    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Nintex
    The support team works as fast as they can and they are usually fast to solver the issues. Sometimes they need more time to solve one of them because our workflows and so on are more complex than usual clients.
    Incentivized
    Read full review
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Nintex
    The trainer addressed the smallest queries in a friendly and timely manner; He walked us through all the necessary products we were using
    Incentivized
    Read full review
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Nintex
    I used the Nintex training software, it was easy to watch and follow along. It didn't go too fast and was descriptive enough to understand what the steps needed were in order to produce efficient workflows and user friendly forms.
    Incentivized
    Read full review
    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Nintex
    1.Start with Simple Workflows: Begin with basic workflows to gain user confidence before tackling complex processes.
    2.Involve Stakeholders Early: Engage business users and IT early to align workflows with real business needs.
    3.Comprehensive Training: Invest in user training to ensure smooth adoption and reduce resistance.
    4.Leverage Prebuilt Templates: Use Nintex’s templates to speed up implementation and maintain consistency.
    5.Iterate and Optimize: Continuously improve workflows based on user feedback and performance metrics.
    Incentivized
    Read full review
    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Nintex
    Microsoft environment does not have the scalability of Nintex; it is perfect for small and medium-sized companies, especially in environments where Microsoft environment is almost entirely used. Although Microsoft offers options to connect to other applications, its platform lacks the development and robustness that Nintex provides. Nintex not only covers Microsoft environments but also Google and other important platforms.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Nintex
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Nintex
    The scalability is really bottlenecked by the imagination of the user. I was able to make processes for my own personal usage, making my daily tasks easier. I was also able to make processes that affected hundreds of employees, making large standardization and efficiency gains. So either way, the system is used the same way, and I was the limiting factor.
    Incentivized
    Read full review
    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Nintex
    No answers on this topic
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    Nintex
    • People have woken up to the amount of overlap after mapping their processes.
    • People can be resistant to process changes. You need to have the support from above or support from the 'business' that you are process changing to be able to see the positive impacts.
    • Numbers talk. if you can get a general salary figure from your HR dept to show savings for 'employee bands', then when you present reports, they will be all the richer in data.
    Incentivized
    Read full review
    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot

    Nintex Screenshots

    Screenshot of Nintex Automation CE, a complete agentic business orchestration platform — unifying process intelligence, agentic workflow orchestration, and AI-driven solution building in one governed platform.Screenshot of the Nintex K2 dashboard. The application offers on-premises and hosted solutions that brings together advanced orchestration, control, and scalability, and security into a single platform.