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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Instapage

    Score9.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Instapage is a growth marketing platform that includes a builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. It is used to convert visitors into customers, engage them at every touchpoint, and optimize performance across the marketing funnel.

    $99

    per month per user

    Plone

    Score10 out of 10
    N/APlone is a free and open source content management system built on top of the Zope application server. Plone can be used for any kind of website, including blogs, internet sites, webshops, and internal websites.N/A
    Pricing
    InstapagePlone
    Editions & Modules
    Create
    $99
    per month 15,000 unique monthly visitors
    Optimize
    starting at $199
    per month starting with 30,000 unique monthly visitors
    Convert
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    InstapagePlone
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details20% discount for annual pricing.—
    More Pricing Information
    Features
    InstapagePlone
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Instapage and Plone
    Feature
    Instapage
    8.4
    4 Ratings
    34% above category average
    Plone
    -
    Ratings
    Landing page A/B testing:10.04 Ratings00 Ratings
    Dynamic page text replacement7.33 Ratings00 Ratings
    Real-time analytics dashboard7.04 Ratings00 Ratings
    SEO tools7.73 Ratings00 Ratings
    Optimization recommendations10.04 Ratings00 Ratings
    Security
    Comparison of Security features of Instapage and Plone
    Feature
    Instapage
    -
    Ratings
    Plone
    10.0
    5 Ratings
    19% above category average
    Role-based user permissions00 Ratings10.05 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Instapage and Plone
    Feature
    Instapage
    -
    Ratings
    Plone
    10.0
    5 Ratings
    25% above category average
    API00 Ratings10.05 Ratings
    Internationalization / multi-language00 Ratings10.05 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Instapage and Plone
    Feature
    Instapage
    -
    Ratings
    Plone
    9.4
    6 Ratings
    18% above category average
    WYSIWYG editor00 Ratings10.06 Ratings
    Code quality / cleanliness00 Ratings10.05 Ratings
    Admin section00 Ratings10.05 Ratings
    Page templates00 Ratings10.05 Ratings
    Library of website themes00 Ratings5.05 Ratings
    Mobile optimization / responsive design00 Ratings10.05 Ratings
    Publishing workflow00 Ratings10.05 Ratings
    Form generator00 Ratings10.05 Ratings
    Web Content Management
    Comparison of Web Content Management features of Instapage and Plone
    Feature
    Instapage
    -
    Ratings
    Plone
    9.4
    5 Ratings
    22% above category average
    Content taxonomy00 Ratings10.05 Ratings
    SEO support00 Ratings10.04 Ratings
    Bulk management00 Ratings10.05 Ratings
    Availability / breadth of extensions00 Ratings8.05 Ratings
    Community / comment management00 Ratings9.05 Ratings
    Best Alternatives
    InstapagePlone
    Small Businesses
    Zoho LandingPage
    Score9.4 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    No answers on this topic
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InstapagePlone
    Likelihood to Recommend
    7.7
    (28 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (11 ratings)
    Usability
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    InstapagePlone
    Likelihood to Recommend
    airSlate, Inc
    Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
    Incentivized
    Read full review
    Plone
    The larger your organization, the more appropriate Plone will be. This is not to say that Plone is a worse choice for small websites, only that the minimum investment for a Plone site is certainly higher than for other platforms. If you already use Plone for your site and are looking for a redesign or an overhaul, I would only advise switching to a different platform such as WordPress or Drupal if your organization is downsizing. For any other situation, Plone is the natural choice for your growth.
    Read full review
    Pros
    airSlate, Inc
    • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
    • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
    • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
    Incentivized
    Read full review
    Plone
    • Plone is a folder-based system, organising content in a similar way desktop-users are doing for the last two decades. No need to teach non-tech customers some relational-database like paradigm for content management.
    • Plone is secure. It is the most secure CMS you can get your hands on.
    • Plone is flexible, and makes fast development easy.
    Read full review
    Cons
    airSlate, Inc
    • There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
    • There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
    • If you work with a template and some code, it can be challenging to edit the default coding.
    • The built-in forms can be a bit limiting.
    • The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
    Incentivized
    Read full review
    Plone
    • Not everything is configurable or editable by Plone, and when you need to adjust or add custom pieces in, you need to deal with Zope. Zope has an ugly, confusing and difficult UI and structure as a backend.
    • Using 3rd party products is difficult to do - there are a few different ways to get them installed, all of which take a bit of luck to get right.
    • Building custom products for Plone is not fun. You've got to deal with an archaic framework to tie in that is not well documented (there is documentation about many things, but not great documentation and there are a lot of holes in the documentation).
    Read full review
    Likelihood to Renew
    airSlate, Inc
    No answers on this topic
    Plone
    We have critical systems running on Plone so will need it in the future.
    Free to use since its Open source, so we don't have to worry about licence costs.
    We know how to use and develop Plone and it has no limits.
    Read full review
    Usability
    airSlate, Inc
    I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
    Read full review
    Plone
    Compared to the amount of Plone sites, users and customizations we have in our organization, the amount of support requests and training needed is really small.
    The new user interface in Plone 6 is even better, it is super fast, has lots of different blocks for enhancing the page, has flexible layout system and is easy to extend with more features.
    Read full review
    Reliability and Availability
    airSlate, Inc
    No answers on this topic
    Plone
    Our Plone sites are very robust. We have critical systems on Plone and we have been running sites on Plone for over 20 years with very little unexpected downtime.
    Read full review
    Performance
    airSlate, Inc
    No answers on this topic
    Plone
    Plone is very intensive in its operations, and if not configured well it can be slow. However it is designed and built with speed in mind and with proper use of coding, templates and caching can perform extremely well under high loads. It is capable of scaling to very high load availability environments with no specific coding requirements.
    Read full review
    Support Rating
    airSlate, Inc
    Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
    Read full review
    Plone
    There are not too many Plone companies in the world. But the ones who are, are high level professionals
    Read full review
    In-Person Training
    airSlate, Inc
    No answers on this topic
    Plone
    I have been participating Plone training and the trainers have always been professional. Materials were good and the instructions clear
    Read full review
    Online Training
    airSlate, Inc
    No answers on this topic
    Plone
    Well organized, professional training with good materials and instructions
    Read full review
    Alternatives Considered
    airSlate, Inc
    HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
    Incentivized
    Read full review
    Plone
    Drupal: Plone is cheaper, so with Drupal is more complex to reach the required ROI. However, Drupal has a lower learning curve WordPress: For our necessities it has a more expensive learning curve than plone. Joomla, is easier to use. However, it have some issues on security and web content where Plone is much better
    Incentivized
    Read full review
    Scalability
    airSlate, Inc
    No answers on this topic
    Plone
    Plone has no limits. We have massive sites and can run them just fine
    Read full review
    Return on Investment
    airSlate, Inc
    • We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
    Incentivized
    Read full review
    Plone
    • The impact Plone has had at the University of Oshkosh is as follows: this software allows student workers to learn about IT departments and CMS's in a user-friendly way. It gives many students great jobs that look great on their resumes.
    • Since there are great training manuals for Plone, there is increased employee efficient in the workplace. Training doesn't take long, and if there's ever a question, the Plone manual is a great tool to refer to.
    • If an employee using Plone quits, its easy to find someone to replace them with quick training and great resources.
    Read full review
    ScreenShots

    Instapage Screenshots

    Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.