Iterable vs. Mautic (open source)

- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.

Incentivized

Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties

• Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
• Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
• Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.

Incentivized

• Marketing email organization
• Email tracking
• Email automation
• Contact management
• Open rates
• Delivery rates
• A/B testing
• Email sending
• Unsubscribe management
• SMTP management

• In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
• Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.

Incentivized

• Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
• More responsive form templates are needed.

Incentivized

Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.

Incentivized

Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.

Incentivized

Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.

Incentivized

• We made our ROI back within a year.
• Fulfills our needs and our client's needs, our clients love it.
• I would just add more templates to the email construction selection, other than that, it is just perfect.

Incentivized