Iterable vs. SALESmanago

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
SALESmanago
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…
$499
per month
Pricing
IterableSALESmanago
Editions & Modules
No answers on this topic
Essential
$499
per month
Professional
$1,999
per month
Enterprise
$4,000
per month
Offerings
Pricing Offerings
IterableSALESmanago
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Features
IterableSALESmanago
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
8.0
58 Ratings
3% above category average
SALESmanago
8.5
31 Ratings
9% above category average
WYSIWYG email editor7.851 Ratings9.031 Ratings
Dynamic content8.453 Ratings9.028 Ratings
Ability to test dynamic content6.453 Ratings9.027 Ratings
A/B testing8.556 Ratings8.927 Ratings
Mobile optimization7.951 Ratings9.027 Ratings
Email deliverability reporting6.956 Ratings8.430 Ratings
List management9.257 Ratings9.029 Ratings
Triggered drip sequences8.851 Ratings9.024 Ratings
Landing pages00 Ratings5.424 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
7.3
57 Ratings
3% below category average
SALESmanago
8.2
31 Ratings
9% above category average
Dashboards7.957 Ratings8.431 Ratings
Standard reports7.757 Ratings8.130 Ratings
Custom reports6.550 Ratings8.124 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
7.0
55 Ratings
8% below category average
SALESmanago
8.8
27 Ratings
15% above category average
API8.051 Ratings9.026 Ratings
Role-based workflow & approvals6.646 Ratings9.020 Ratings
Customizability6.549 Ratings8.921 Ratings
Integration with Salesforce.com00 Ratings8.811 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.59 Ratings
Integration with SugarCRM00 Ratings8.49 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Iterable
-
Ratings
SALESmanago
8.4
29 Ratings
9% above category average
Lead nurturing automation00 Ratings9.028 Ratings
Lead scoring and grading00 Ratings8.626 Ratings
Data quality management00 Ratings8.327 Ratings
Automated sales alerts and tasks00 Ratings7.621 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Iterable
-
Ratings
SALESmanago
9.0
21 Ratings
17% above category average
Calendaring00 Ratings9.020 Ratings
Event/webinar marketing00 Ratings9.018 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Iterable
-
Ratings
SALESmanago
7.5
15 Ratings
0% above category average
Social sharing and campaigns00 Ratings7.414 Ratings
Social profile integration00 Ratings7.514 Ratings
Best Alternatives
IterableSALESmanago
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableSALESmanago
Likelihood to Recommend
8.8
(59 ratings)
9.0
(31 ratings)
Likelihood to Renew
9.3
(2 ratings)
-
(0 ratings)
Usability
9.1
(2 ratings)
-
(0 ratings)
Availability
8.9
(3 ratings)
-
(0 ratings)
Performance
8.5
(3 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
-
(0 ratings)
Product Scalability
9.3
(3 ratings)
-
(0 ratings)
User Testimonials
IterableSALESmanago
Likelihood to Recommend
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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SALESmanago
I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
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Pros
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
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SALESmanago
  • Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
  • Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
  • Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
  • RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
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Cons
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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SALESmanago
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
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Likelihood to Renew
Iterable
Extremely easy to use, deeply integrated into our infrastructure
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SALESmanago
No answers on this topic
Usability
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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SALESmanago
No answers on this topic
Reliability and Availability
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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SALESmanago
No answers on this topic
Performance
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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SALESmanago
No answers on this topic
Support Rating
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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SALESmanago
No answers on this topic
Alternatives Considered
Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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SALESmanago
I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
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Scalability
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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SALESmanago
No answers on this topic
Return on Investment
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
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SALESmanago
  • The automated system has improved advertising campaigns.
  • We noticed an increase in customer activity.
  • We received valuable data about your users.
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ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

SALESmanago Screenshots

Screenshot of Screenshot of Screenshot of