Iterable vs. Twilio Zipwhip (discontinued)

Iterable is great for delivering your email marketing activity. We've not yet added other channels (although may do soon), but others report that the cross-channel capability is strong. Iterable manages to find the sophistication to enable our ambitions, yet remain user friendly and manageable. We're on a journey from relying heavily on old-fashioned blast emails to automated CRM. Iterable has been a fantastic tool to help us along the way. I particularly enjoy the journey builder that we trigger in multiple ways, from custom events, to list schedules, and user actions.

Incentivized

Zipwhip is well suited for brief communication at scale. Our Fan services reps after close to 1,000 accounts, and this allows them to get out quick messages at scale. It is less appropriate for longer messages where email or a phone call is the better route to reach out.

Incentivized

• It is easy to onboard new users with building communications. The drag and drop editor is very intuitive to use.
• Allows for complex data structures on user profiles and in events. This is a key reason we onboarded to Iterable and have stayed with it.

• Scheduled texts - when scheduling an appointment, we schedule a text to be sent prior to this appointment
• Automations - we can set up auto texts and responses

Incentivized

• Locale management: being able to copy and past a template section/row/content from a locale to another. Also, be able to duplicate any locale to any locale. So far we can just duplicate the default locale into the rest of the locales
• Outages - I feel in the last 1 and half, more outages are happening, impacting their clients
• Image library

Incentivized

• I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
• The ability to send video through this program would significantly enhance its functionality for us.

Incentivized

Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.

Incentivized

Iterable is super easy to use. I have experience with competing platforms, but Iterable is by far the most intuitive platform to use. I also really appreciate the way the product team is willing to accept product requests

Incentivized

It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.

Incentivized

When we were benchmarking CRM platforms, we analyzed many of them. Mailchimp's transactional solution, mandrill, was our previous provider, but we needed the Developer team's assistance in all our campaigns. Salesforce was a more complex platform, but it proved too complex for our Marketing team, and the price was higher. ActiveCampaign didn't have the solutions in place to support 40 different locales with the autonomy that Iterable offers.

Incentivized

We hadn't really looked at other services before choosing Zipwhip as there were not a lot of test-to-landline companies when we began looking. The price was right and the customer service was amazing. It was easy to learn the software and to onboard our entire team. When we began letting our customers know about the new texting capability we had, they were curious about it and grew to love it. Because we're able to link it with their trip, they not only can receive status updates but also a link to our GPS, so they can see where their chauffeur and vehicle are in real-time, along with a photo of the chauffeur and the vehicle. This function is perhaps our corporate clients' most favorite feature as they don't have to call to see where the vehicle for their VIP is; they can watch it in real-time. For group work, Zipwhip lets us send the program manager customized updates for all of their booked trips. This is such a time saver in so many ways. Time is money and for a small business, there are many ways that this helps. Our employees spend less time on the phone and productivity is increased. Texting is great too as it serves as documentation should any issues arise.

Incentivized

We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.

Incentivized

• Great ROI, for the cost we're getting amazing value out of the product. We couldn't do much of our marketing without it.
• This is one of our best tools to drive customer retention. It's hard enough to get a customer to your product in the first place but Iterable helps us get those customer to keep coming back time and time again.
• Testing functionality, we've ramped up our testing with our own ML tools to pair with Iterables AI tools to power up our customer engagement strategy.

Incentivized

• They out of the blue raised the price 300% on us that negatively impacted the budget we had planned out for the year.
• Initially it did help increase contact rates.
• Time consuming and hard to manage.

Incentivized