Likelihood to Recommend Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
Read full review Pros It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework. Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts. The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel. Read full review API to allow triggered text messaging. Tied to a direct phone number that people can also call. Easy to track a conversation in a thread. Read full review Cons Some of Iterable's user interface in Journey is a little confusing. This is a personal preference. Their image uploading is very basic - but they are working on releasing a new version soon. It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation Read full review I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600. The ability to send video through this program would significantly enhance its functionality for us. Read full review Likelihood to Renew Extremely easy to use, deeply integrated into our infrastructure
Read full review Usability Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
Read full review Reliability and Availability Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Read full review Performance The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review Support Rating I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
Read full review Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
Read full review Alternatives Considered The visualization tools in iterable for creating journeys are so much easier to use and adjust than in
Marketo , Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or
Marketo . It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review Zipwhip is just a little bit more user-friendly than
AliveChat because it allows you to text people on more scale.
AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the better product.
Read full review Scalability We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
Read full review Return on Investment This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI. The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go! Read full review Less confusing worker experience for our customers Less back and forth communication Less need for documentation about things communicated over text Read full review ScreenShots