Likelihood to Recommend
The main reason for the low rating is that I was charged without my permission / want, when my supposed free trial ended. At no point was I warned about my free trial expiring soon, nor was I asked whether I want to continue with a paid subscription. In my opinion, that is a very unprofessional and unethical business model, which basically equals fraud.
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Perfect for teams who want a deeper understanding of content engagement past form fills or page views. Great for marketing teams who are always looking for more insights to enable their sales teams to follow up on, specifically around intent. Currently, only for marketing teams to create content experiences for sales to share as they cannot create their own experiences.
Read full review Pros Find stock photos Download different sizes Save images Read full review Very responsive to the needs of their client. Their level of support is the gold standard. They are flexible and willing to do whatever it takes to address requests from our team. They have a quick turnaround time and provide exceptional service to address the needs of their clients. They are innovative and think outside the box to provide solutions to challenges that their clients might have. We had a few challenges that we did not know how to handle and Pathfactory came up with solutions that we did not think of and then proceeded to execute and deliver a better-than-expected solution. They behave like a partner by doing whatever it takes to support their clients. They make you feel like they are on your side along the way. They have a can-do attitude. No matter how big or small the request, Pathfactory is there to provide solutions. It is extraordinary the length that they take to make sure that their customers get what they need. Read full review Cons Not very easy to find the image you need Quality of photos is not better than free services NO warning that your free trial expires so they can charge you! Read full review The microsite builder is not user friendly but there are ways to create pages that feel like microsites even though they are just content journeys. I do think the reporting could be more intuitive. It also takes some time to load (although I realize this is an issue for a lot of software) Read full review Likelihood to Renew
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Read full review Usability
The usability of the platform is average at best.
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Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Read full review Reliability and Availability
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Read full review Performance
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Read full review Support Rating
The customer support did not try to resolve my issue with the accidental charging and the refund I requested. Although they were quick to answer my email.
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We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
Read full review In-Person Training
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Read full review Online Training
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Read full review Implementation Rating
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Read full review Alternatives Considered
We decide to try JumpStory because of the free trial we were offered.
outperforms JumpStory in: - Quality of photographs & videos available - Usability of search tool and website in general - NOT charging for free trial
outperforms JumpStory in: - the selection of images available - pricing & the option to pay per image downloaded
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I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
Read full review Scalability
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Read full review Return on Investment No ROI for our organization Read full review Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too. We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic. We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content. Read full review