Keap vs. Sinch Mailgun

Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.

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Mailgun's pay-as-you-go pricing structure is fantastic, especially if you don't need to send that much email. The pricing, including the free tier, is much more generous than what you can get with some pricier providers, like SendGrid. I mainly just use Mailgun as an SMTP server for web services, and the service has been set-up-and-forget, which is great because I never even have to log onto the Mailgun website and do any work. Mailing list support also looks great for rolling-your-own and not relying on more expensive mailing list services.

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• Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
• Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
• Updates: Keap is constantly providing more and better solutions!

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• Its SMTP is very easy to use and it integrates easy with all CMS and frameworks.
• It allows you to have a record of the incoming/outgoing emails and get useful statistics about them.
• Thanks to their 5000 free emails per month, it is a very good option to startups and small companies.

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• More articles and videos on how to use the various functions of Keap
• Having representatives designated to certain regions or companies for a point of contact when help is needed
• More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions

• No built-in templating features (This was a bit sad after coming from Mandrill which excelled at this)
• Dashboard UI (although easy to use) is a bit dated in appearance
• Logs are cumbersome compared to Mandrill
• Setting up TLD (top level domain) names (things like .online or .church) that are not common require an email to tech support (this is annoying)
• Sometimes can be slow in delivery
• Shared IP addresses can be SPAM filtered or delayed (requires an email to support to have a new one assigned - Note: this can be mitigated by buying a dedicated one for a monthly fee)

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We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.

You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.

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The time for the initial setup is very quick, since you can start sending (thus developing) from their sandbox in no time. The actual configuration involves, as usual, some DNS changes that may require time but are well explained and documented. Once everything is set up, there are a lot of monitoring tools that you can use to optimize your lists.

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There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.

There have been a few minor outages through the years, but nothing more than a few minutes. These small outages are to be expected in any kind of a SaaS product, but Mailgun handles them very well. We designed our software to just retry sending after a while if there is an outage. As far as I know, we have never had to do more than a few retry cycles. This is all automated on our end, so we rarely even notice. Our customers have never noticed any mail sending outages.

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OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.

The API and the deliverability of emails is excellent. Their API is very responsive and performs perfectly fine. I have no complaints there. Their management interface though (accessed through the web) is pretty slow though. Searching through lists of emails when I'm tracking down a problem for a customer can take 10+ seconds which is annoyingly high for a modern web app.

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Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.

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You can't seem to get ANY support until you shell out hundreds of dollars per month. I even did this when we could not deliver mail with Mailgun, and the response was slow and inadequate. Nor would they refund my money. I'll never be a customer of Mailgun again.

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I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.

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The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.

Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.

Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.

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To be honest, the tools are quite similar and again I dont recommend using them as a standalone products, but they power the work we do via CRMs and our marketing campaigns. Mailgun integrates slightly better which it is why it is the preferred choice for our agency, as it integrations options seem to be better

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You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.

Over the past six years, Mailgun has scaled with our growth very easily. We haven't had to make any code changes to handle our larger volume today, and their pricing has scaled naturally with our growth. As far as I know, there is nothing we will need to do in order to grow 10-fold. Mailgun just handles the load really well.

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• Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
• We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
• List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.

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• By not investing in our mail server, we have saved huge amount of money and time. For configuration and installation of an email server on Linux-based server, we would have to hire a network administrator.
• If email delivery is an issue in a hosting provider, another solution is to switch the hosting. Fortunately with Mailgun, we didn't need to try different hosts and experiment which one works best for emails. We can stick to our existing web hosting provider and would not need to change it just for the sake of improving email deliverability.
• The pricing of Mailgun is very cheap and straightforward. First 10K emails are free every month and that's a big advantage for our organization because our volume of emails is rarely more than 10K per month.

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