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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Vertex

    Score8.8 out of 10
    N/AVertex is global indirect tax compliance software for enterprise tax and finance teams. Indirect tax covers transaction-based obligations, such as sales and use tax, value-added tax (VAT), and goods and services tax (GST). Vertex supports tax determination, electronic invoicing (e-invoicing), reporting, filing, and audit-readiness workflows. Vertex’s official website Key Capabilities Tax determination: Calculates applicable indirect taxes…N/A
    Pricing
    KeapVertex
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    KeapVertex
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.—
    More Pricing Information
    Features
    KeapVertex
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Vertex
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Vertex
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Vertex
    Feature
    Keap
    5.9
    152 Ratings
    27% below category average
    Vertex
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Vertex
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Vertex
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Vertex
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Vertex
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Vertex
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Vertex
    -
    Ratings
    Dashboards7.255 Ratings00 Ratings
    Standard reports4.0146 Ratings00 Ratings
    Custom reports8.0137 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Vertex
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Vertex
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Type of tax
    Comparison of Type of tax features of Keap and Vertex
    Feature
    Keap
    -
    Ratings
    Vertex
    8.2
    142 Ratings
    7% above category average
    Sales and Use Taxes00 Ratings9.3139 Ratings
    Cross-border Taxes00 Ratings7.945 Ratings
    VAT / GST Taxes00 Ratings8.568 Ratings
    Energy and Fuel Taxes00 Ratings7.311 Ratings
    Tax Reporting & Compliance
    Comparison of Tax Reporting & Compliance features of Keap and Vertex
    Feature
    Keap
    -
    Ratings
    Vertex
    8.6
    136 Ratings
    10% above category average
    Geolocation for Tax Assessment00 Ratings8.6103 Ratings
    3rd-Party Software Integrations00 Ratings8.795 Ratings
    Tax Data Reporting00 Ratings8.7122 Ratings
    Compliance Administration Management00 Ratings8.786 Ratings
    Tax Exemption Processing00 Ratings8.7100 Ratings
    Tax Document Management00 Ratings8.783 Ratings
    Complex Tax Scenario Management00 Ratings8.096 Ratings
    Best Alternatives
    KeapVertex
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Intuit Lacerte
    Score9.4 out of 10
    Medium-sized Companies
    No answers on this topic
    Lappa
    Score8.8 out of 10
    Enterprises
    No answers on this topic
    ADP SmartCompliance
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapVertex
    Likelihood to Recommend
    5.3
    (210 ratings)
    9.0
    (167 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    8.0
    (20 ratings)
    Usability
    5.2
    (28 ratings)
    8.6
    (63 ratings)
    Availability
    9.1
    (6 ratings)
    8.5
    (10 ratings)
    Performance
    9.1
    (6 ratings)
    8.5
    (10 ratings)
    Support Rating
    9.0
    (26 ratings)
    7.5
    (25 ratings)
    In-Person Training
    9.1
    (6 ratings)
    8.7
    (3 ratings)
    Online Training
    8.6
    (7 ratings)
    8.6
    (5 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    9.9
    (17 ratings)
    Configurability
    2.0
    (1 ratings)
    9.0
    (80 ratings)
    Ease of integration
    1.0
    (1 ratings)
    9.9
    (7 ratings)
    Product Scalability
    9.1
    (3 ratings)
    8.7
    (57 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    8.9
    (20 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    8.0
    (13 ratings)
    User Testimonials
    KeapVertex
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Vertex Inc.
    I have used Vertex since the very beginning of my career. I have always found the information clear, and easy to use. The documentation to use the product was thorough. We file returns in all 45 states that have sales / use taxes and having the ability to import data, key additional data in and print out a signature ready return has made life easy. I've never wanted to look at any other return preparation software as none of them come close to the product that Vertex created.
    Incentivized
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    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
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    Vertex Inc.
    • Vertex does a great job of building in-house industry expertise (leasing in our case) so they truly understand the tax technical and compliance obstacles we face day to day.
    • Vertex actively solicits for and responds to customer feedback on development and product roadmap suggestions. The Leasing users group is an example where Vertex takes an active role in communicating with and taking feedback from our industry.
    • Vertex tax updates are very timely and thorough, which makes the compliance process less stressful for our team.
    Incentivized
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    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Vertex Inc.
    • Reporting: Vertex VAT Compliance is not fully ready to support all EU country's requirements.
    • Data storage.
    • Online reporting in VVC: many countries require to report VAT Declaration in an electronic way. This function is still missing for some of the countries from VVC.
    Incentivized
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    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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    Vertex Inc.
    We are satisfied with the overall performance of Vertex. The software has provided my company with many efficiencies. We have shorted our audits and found that many audits are happy that we are using Vertex to calculate our taxes. We no longer need to worry about updating our rates each month since Vertex sends us a file to upload
    Incentivized
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    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
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    Vertex Inc.
    Vertex itself is very good software. Its tax calculation is very accurate, and there should be no doubt whether Vertex is calculating the tax. Customer support is also good, and the response is quick. The updates are also good and easy to understand, making this an excellent application.
    Incentivized
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    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Vertex Inc.
    I have always felt VERTEX support was available when needed, and I have felt comfortable calling in some heavy hitters when needed
    Incentivized
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    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Vertex Inc.
    Our Vertex performance is good, although we are now experiencing Error 502 when adding additional data points to our transaction tester single tests. At Exchange, I was told to reach out to support....that most likely the On Demand system needed some additional CPU resource added. I have a currently open ticket, that has not yet been fixed on this matter
    Incentivized
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    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
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    Vertex Inc.
    Level 1 support has always been kind and understanding but times they do not always provided the technical help sometimes their response or protocol is not related. I feel that I have to beg for a developer to look over my issue. On the other hand, there have been times a Level 1 support person has taken the time to research my issue and provide valid feedback & solution
    Incentivized
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    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
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    Vertex Inc.
    By training I'm referring to our engagement with Vertex Consulting's professional services group. Each person on the engagement had prior leasing industry tax experience and most if not all used O Series before joining Vertex. Consultants with industry specific tax experience provide so much more than just "training". They are able to engage in deep tax technical discussions with actual experience while in private practice. This coupled with having visibility to how numerous other leasing peers approach similar tax issues is a huge plus on top of the standard training.
    Incentivized
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    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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    Vertex Inc.
    Vertex has offered multiple webinars for the products we have purchased that are informative and helpful. I've also attended a few of the Vertex annual conferences where I was able to strength my knowledge of Vertex. I also found that their online library and videos can be helpful in resolving issues and answering questions.
    Incentivized
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    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
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    Vertex Inc.
    The implementation is challenging, make no mistake but will provide much value over time. Make sure you have full support of IT and your major stakeholders in your company. I found that while many people claimed to understand tax was important, they had no idea how deep tax in entrenched throughout the lease life cycle.
    Incentivized
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    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
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    Vertex Inc.
    In comparison specifically with Avalara, Vertex is better in every way. It is much more customizable and allows us to change the way our tax software is set up for our business needs. Avalara is much more constricted, and is using the SST system which can allow for simplified returns, but in our case was causing more problems. Avalara is also much more expensive than Vertex, for less capabilities. Vertex' customer support is much stronger than Avalara's, as they are focused on obtaining and retaining customers whereas Avalara was continually trying to find ways to get money from us
    Incentivized
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    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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    Vertex Inc.
    There needs to be a time-consuming setup both in the Enterprise Resource Platform and in Vertex and the related tools as well but once this is all established, Vertex is very proficient at calculating Sales and Use Tax in the USA and in Canada with GST/HST, as well as several of the provinces where we are located. As we added plants in different jurisdictions via greenfield expansion and aquisition, Vertex was able to integrate those as long as the tax department is fully informed of the system.
    Incentivized
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    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
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    Vertex Inc.
    • We use Vertex on a monthly basis to see if tax has been over-accrued or over-charged on invoices. We do save tax every month using the tool. Not at liberty to share too much more - the technology does assist the human efforts.
    Incentivized
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    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Vertex Screenshots

    Screenshot of Vertex dashboard