Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
While I cannot say any scenarios where Khoros wouldn't be useful (when it comes to social media moderation), I can say it is very well suited for clients who have time constraints on their work. With the speed Khoros can pull in new content, we see issues for the client almost immediately.
What Tweepi is not is a posting or content management tool. It does have some ability and makes recommendations for a bit of engagement but that is it. If you are looking for a posting tool this is not it. However, if you are looking to manage the followers of a Twitter account then this is the tool to use. A great example is a campaign that we are running right now for a news organization. Content can not be pre-planned as it comes in real-time so having a posting tool is not needed here. This client first came to us in Nov., their site is a UX/UI nightmare, they had very little traffic, there was little that we could do with the existing site other than some minor design changes. We wanted to give the client a quick win even if it was a small one. The only social media account that this company had was Twitter. So we began a campaign using Tweepi to grow their followers and help the SEO with a bit of social engagement as well as try and drive a bit of traffic to their website.
Filtering is without a doubt the greatest strength of Tweepi. In just a few seconds, I can filter through thousand of users I am following and who are following me to find and identify those I should follow or unfollow based on many different and sometimes multiple criteria.
Speed - it is really fast to sort and filter through so many users connected to me through Twitter.
Find and filter other users friends and followers, and apply some or all of the aforementioned criteria.
The number of criteria. I can search followers more or less than X number of followers, find those inactive X number of days, those who haven't completed the profile or uploaded an avatar, and combine all this data filter thousands down to just one.
I am not sure if I would consider this a "Con" but it is a limitation. When you are on the Platinum Level Tweepi has recommended follows each day when you log in. However, that number is under the Twitter daily follow limit. Tweepi will give you 250 when the limit for an unverified account is 400 and a verified account 1000. We are sure this limit is set to help protect twitter accounts.
Other than the limitation mentioned above we frankly can not seem to find anything else. There is just nothing bad to say.
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
It's very quick, easy to learn and intuitive, and it doesn't require much of a learning curve. I think anyone who has sorted data in a spreadsheet will be very comfortable managing filtering and optimising their Twitter account with Tweepi.
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
Tweepi's support is quite good. They are fast to answer any questions that you have. I have never had a problem with Tweepi but there have been a few billing questions that were taken care of just fine. The only other times I have contacted support have been more in the area of the tools best practices and I have always been happy with the response.
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
I've not used similar products to any great extent. All I can say is that Tweepi does an exceptional job of the very specific task of filtering friends and followers of a Twitter account, and optimising that Twitter account to get the best value for the user.
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
[Excellent] results can be had with just this simple tool.
The cost of Tweepi is very reasonable and along with the time savings it is a good return on the investment.
A positive that I think should be mentioned is that we have fewer issues when using Tweepi than we do following within Twitter manually. The Tweepi limits do provide a safety net for the account.
We have not seen any negative impact with the use of Tweepi.
