What users are saying about
26 Ratings
21 Ratings
26 Ratings
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Score 8.8 out of 101
21 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Klaviyo

It seems as though Klaviyo is better suited to a company that is just starting out. One where emails aren't really expected to look overly polished and professional and where they aren't sending at high rates. Klaviyo's features and functionality are more limiting than other ESPs I've used before but for the price I suppose you get what you pay for.
No photo available

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay profile photo

Feature Rating Comparison

Email & Online Marketing

Klaviyo
9.1
MailerLite
8.4
WYSIWYG email editor
Klaviyo
9.5
MailerLite
8.5
Dynamic content
Klaviyo
9.1
MailerLite
8.9
Ability to test dynamic content
Klaviyo
8.4
MailerLite
8.5
Landing pages
Klaviyo
8.0
MailerLite
7.2
A/B testing
Klaviyo
9.3
MailerLite
7.5
Mobile optimization
Klaviyo
10.0
MailerLite
8.8
Email deliverability
Klaviyo
8.7
MailerLite
8.3
List management
Klaviyo
9.0
MailerLite
9.5
Triggered drip sequences
Klaviyo
9.5
MailerLite
8.2

Reporting & Analytics

Klaviyo
8.9
MailerLite
7.1
Dashboards
Klaviyo
9.0
MailerLite
6.0
Standard reports
Klaviyo
8.7
MailerLite
9.2
Custom reports
Klaviyo
9.0
MailerLite
6.0

Pros

Klaviyo

  • Drag and drop automation paths allow for easy A/B testing without technical programming
  • Granular data about each and every subscriber
  • Very intuitive if you've ever used email marketing software before
Blake Baron profile photo

MailerLite

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
Akram Hasan Sharkar profile photo

Cons

Klaviyo

  • The more advanced features have a steep learning curve.
  • The metrics work only on a per-campaign basis, not for the overall account.
  • The automatic import of products into campaigns is sometimes buggy and slow.
No photo available

MailerLite

  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
Ayo Bamgbose, Assoc CIPD, MSc profile photo

Alternatives Considered

Klaviyo

Klaviyo Analytics are a bit more robust. We upgraded from MailChimp for that reason.
No photo available

MailerLite

  • Despite Mailerlite limited landing page design capabilities, it's still better than MailChimp's landing pages in terms of design options.
  • Instead of sending my campaign to a list I can save it as a draft and export it to .PDF which can then be used as a brochure of sorts.
  • Mailerlite provides more email "header" options.
  • While MailChimp is inarguably easy to use and has a great click and drag editor, Mailerlite templates provide great design options, such as the "Featured image" element.
Abigail Nwaocha profile photo

Return on Investment

Klaviyo

  • HUGE ROI - Best money we could spend on marketing.
  • Insight into the margin generated per campaign.
  • Easy to deploy.
Robbie Hodge profile photo

MailerLite

  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Katie McKinlay profile photo

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition
Medium Size Business$1751
Large Size Business$4002
  1. 60000 subscribers
  2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.

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