What users are saying about
33 Ratings
27 Ratings
33 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

MailerLite

MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Katie McKinlay | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
9.1
MailerLite
8.8
WYSIWYG email editor
Klaviyo
9.3
MailerLite
8.7
Dynamic content
Klaviyo
8.7
MailerLite
9.4
Ability to test dynamic content
Klaviyo
8.9
MailerLite
9.0
Landing pages
Klaviyo
8.0
MailerLite
7.2
A/B testing
Klaviyo
9.6
MailerLite
8.5
Mobile optimization
Klaviyo
9.7
MailerLite
9.3
Email deliverability
Klaviyo
9.2
MailerLite
8.3
List management
Klaviyo
9.0
MailerLite
9.7
Triggered drip sequences
Klaviyo
9.7
MailerLite
8.7

Lead Management

Klaviyo
8.0
MailerLite
Lead nurturing
Klaviyo
8.0
MailerLite

Reporting & Analytics

Klaviyo
9.1
MailerLite
7.2
Dashboards
Klaviyo
9.2
MailerLite
6.0
Standard reports
Klaviyo
8.9
MailerLite
9.5
Custom reports
Klaviyo
9.3
MailerLite
6.0

Platform & Infrastructure

Klaviyo
10.0
MailerLite
API
Klaviyo
10.0
MailerLite

Pros

Klaviyo

  • Klaviyo cuts down the time it takes to create an email newsletter
  • The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
Anonymous | TrustRadius Reviewer

MailerLite

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
Akram Hasan Sharkar | TrustRadius Reviewer

Cons

Klaviyo

  • Some of the functionality inside Flows is a little difficult to understand, like when you want to backfill users or if you add a new step.
  • It's expensive. But it's worth it.
Lee L Kennedy | TrustRadius Reviewer

MailerLite

  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

MailerLite

No score
No answers yet
No answers on this topic

Alternatives Considered

Klaviyo

We selected Klaviyo primarily for its e-commerce automation capabilities. It was the best platform we evaluated for sending out targeted and personalized emails and SMS campaigns based on Customer online purchase history and interactions with online products.
Anonymous | TrustRadius Reviewer

MailerLite

Compared to products like Constant Contact, MailerLite is much more cost appropriate, and is easier to use. The only downside is that Constant Contact has some additional functionality for live events that MailerLite doesn't offer, like text to join, but unless you are speaking at or holding live events often the added cost for Constant Contact doesn't make sense for startups or small businesses.
Anonymous | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Makes it easy to send out promo emails during sales - we gained a lot of new orders on Black Friday by sending out an email to our Klaviyo list of customers who haven't ordered in the past 90 days.
Michele Riley | TrustRadius Reviewer

MailerLite

  • While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
  • There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.
Abigail Nwaocha | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
$10*

* 2500 subscribers

MailerLite Editions & Modules

Edition
Medium Size Business$1751
Large Size Business$4002
  1. 60000 subscribers
  2. 180000 subscribers
Additional Pricing Details
Forever Free plan up to 1,000 unique subscribers.

Rating Summary

Add comparison