What users are saying about
33 Ratings
30 Ratings
33 Ratings
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Score 9.1 out of 100
30 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Klaviyo

Klaviyo is great for eCommerce sites, and ideal for Shopify. Klaviyo does integrate with other platforms - like BigCommerce. It's best utilized for businesses who already have their mission, vision, customer base, a well-designed site, are paying for traffic (via FB/Google, or some other source), and are willing to implement best practice designs to their emails and flows. For these stores, they might see 30-50% revenue increase. It's a bit expensive for beginners, but it can be used by beginners - because it's so easy to use. You'll see greater efficiency and effectiveness if you understand where email fits in your business. It's not a great CRM for other industries, like coaching. It can work - but not recommended.
page V | TrustRadius Reviewer

Ontraport

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Charles Kirkland | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Klaviyo
9.1
Ontraport
7.9
WYSIWYG email editor
Klaviyo
9.3
Ontraport
8.5
Dynamic content
Klaviyo
8.7
Ontraport
6.9
Ability to test dynamic content
Klaviyo
8.9
Ontraport
8.3
Landing pages
Klaviyo
8.0
Ontraport
7.0
A/B testing
Klaviyo
9.6
Ontraport
5.9
Mobile optimization
Klaviyo
9.7
Ontraport
7.5
Email deliverability
Klaviyo
9.2
Ontraport
8.6
List management
Klaviyo
9.0
Ontraport
9.1
Triggered drip sequences
Klaviyo
9.7
Ontraport
9.6

Lead Management

Klaviyo
8.0
Ontraport
8.7
Lead nurturing
Klaviyo
8.0
Ontraport
9.1
Lead scoring and grading
Klaviyo
Ontraport
8.9
Data quality management
Klaviyo
Ontraport
8.4
Automated sales alerts and tasks
Klaviyo
Ontraport
8.4

Reporting & Analytics

Klaviyo
9.1
Ontraport
8.6
Dashboards
Klaviyo
9.2
Ontraport
8.2
Standard reports
Klaviyo
8.9
Ontraport
8.4
Custom reports
Klaviyo
9.3
Ontraport
9.3

Platform & Infrastructure

Klaviyo
10.0
Ontraport
7.9
API
Klaviyo
10.0
Ontraport
9.1
Role-based workflow & approvals
Klaviyo
Ontraport
8.0
Customizability
Klaviyo
Ontraport
8.6
Integration with Salesforce.com
Klaviyo
Ontraport
7.3
Integration with Microsoft Dynamics CRM
Klaviyo
Ontraport
7.3
Integration with SugarCRM
Klaviyo
Ontraport
7.3

Campaign Management

Klaviyo
Ontraport
7.0
Calendaring
Klaviyo
Ontraport
6.2
Event/webinar marketing
Klaviyo
Ontraport
7.8

Social Media Marketing

Klaviyo
Ontraport
7.1
Social sharing and campaigns
Klaviyo
Ontraport
7.1
Social profile integration
Klaviyo
Ontraport
7.2

Pros

Klaviyo

  • Klaviyo cuts down the time it takes to create an email newsletter
  • The drag and drop interface is easy for anyone to jump in and use - no special knowledge of coding is necessary
Anonymous | TrustRadius Reviewer

Ontraport

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
Jeremy Estes | TrustRadius Reviewer

Cons

Klaviyo

  • Some of the functionality inside Flows is a little difficult to understand, like when you want to backfill users or if you add a new step.
  • It's expensive. But it's worth it.
Lee L Kennedy | TrustRadius Reviewer

Ontraport

  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Andrew Muller | TrustRadius Reviewer

Likelihood to Renew

Klaviyo

Klaviyo 9.0
Based on 1 answer
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Ontraport

Ontraport 9.1
Based on 8 answers
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Anonymous | TrustRadius Reviewer

Usability

Klaviyo

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 7.8
Based on 3 answers
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes.When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Eric Foronjy | TrustRadius Reviewer

Performance

Klaviyo

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 7.7
Based on 4 answers
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Chris Castillo | TrustRadius Reviewer

Support

Klaviyo

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.0
Based on 3 answers
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Anonymous | TrustRadius Reviewer

In-Person Training

Klaviyo

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 1 answer
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
David Jaeger | TrustRadius Reviewer

Implementation

Klaviyo

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 9.1
Based on 2 answers
If you know your business, ONTRAPORT is easy
Chad Root | TrustRadius Reviewer

Alternatives Considered

Klaviyo

We selected Klaviyo primarily for its e-commerce automation capabilities. It was the best platform we evaluated for sending out targeted and personalized emails and SMS campaigns based on Customer online purchase history and interactions with online products.
Anonymous | TrustRadius Reviewer

Ontraport

Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Matthew Watts | TrustRadius Reviewer

Scalability

Klaviyo

No score
No answers yet
No answers on this topic

Ontraport

Ontraport 8.2
Based on 1 answer
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Jen Levitz | TrustRadius Reviewer

Return on Investment

Klaviyo

  • Makes it easy to send out promo emails during sales - we gained a lot of new orders on Black Friday by sending out an email to our Klaviyo list of customers who haven't ordered in the past 90 days.
Michele Riley | TrustRadius Reviewer

Ontraport

  • We can save costs on excessive mailings as we are more targeted in our efforts and wasting less communication.
  • We have been able to more effectively target relevant donors that have given more recently.
  • ONTRAPORT has consolidated the tracking software that we have used for contact information.
Kalyn Hoffman | TrustRadius Reviewer

Screenshots

Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Klaviyo Editions & Modules

Additional Pricing Details

Ontraport

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Ontraport Editions & Modules

Edition
Pro$2971
Basic$792
Plus$1473
Enterprise$4974
  1. per month (3 Users -- up to 10,000 Contacts)
  2. per month (1 User -- up to 1,000 contacts)
  3. per month (2 Users -- up to 2,500 Contacts)
  4. per month (5 Users -- up to 20,000 Contacts
Modules
100,000 extra contacts$991
Additional user$472
100,000 extra messages$993
First-class postcards$13
  1. Other
  2. Per User per Month
  3. Other
Additional Pricing Details
Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Rating Summary

Likelihood to Recommend

Klaviyo
9.1
Ontraport
8.1

Likelihood to Renew

Klaviyo
9.0
Ontraport
9.1

Usability

Klaviyo
Ontraport
7.8

Performance

Klaviyo
Ontraport
7.7

Support

Klaviyo
Ontraport
9.0

In-Person Training

Klaviyo
Ontraport
9.1

Implementation

Klaviyo
Ontraport
9.1

Scalability

Klaviyo
Ontraport
8.2

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