Likelihood to Recommend We have promotions that we want to tell our members or a specific subset of them like they have a chance of winning a raffle. We use Kumulos to fire off the message and notification. Our members get it in their app and we can tell how many of them received it. We can also use the messages to direct them to specific web pages if we want to give them more information. We also use Kumulos to send announcements about things that are happening around the resort. Since we are located near the airport, when heads of state arrive, there are times that the roads are closed to allow them to pass. We use Kumulos to fire off notifications early enough that they know to avoid the area at a particular time. Where it doesn't do as well is when you need the notifications to be received immediately. Since the notifications pass through the Google/Apple network, it may take time to arrive. Sometimes you get it quick, sometimes you don't. So if timeliness is critical, it won't work as well. Also if you're sending to a lot of people, the rollout of the messages may take longer.
Read full review As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
Read full review Pros Very, very easy to use - yet equally powerful Personalization of messages Data back feeds Running mobile and web campaigns in one place Awesome support Read full review Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams. The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high. I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary. The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties. Read full review Cons The UI could use a lot of improvement. It's not very intuitive. Canceling of sent in-app messages can't be done through the dashboard. You have to contact support for them to do it. To send the same message again, you have to recreate the whole thing instead of just resending it. Read full review Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful. Read full review Likelihood to Renew Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.
Read full review It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
Read full review Usability great, slick and clean interface
Read full review Support Rating We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
Read full review Online Training Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Read full review Implementation Rating Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
Read full review Alternatives Considered Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.
Read full review There was not really any other competitors for this specific use case that had a chance We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users Other solutions out there seemed to be too expensive and this was the most recommended Heap seemed to be the best OTHER option but didn't take the time to evaluate Read full review Return on Investment 81% increase in customer retention 27% increase in daily active users Cost of the system is very low compared to tangible financial benefits it as delivered Read full review We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate. We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far) We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working. Read full review ScreenShots