Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Pipedrive
Score 8.3 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
Kustomer
Pipedrive
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
Kustomer
Pipedrive
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
All plans require an annual subscription and 8 users minimum.
Monthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
Kustomer
Pipedrive
Features
Kustomer
Pipedrive
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
15 Ratings
1% below category average
Pipedrive
-
Ratings
Organize and prioritize service tickets
8.014 Ratings
00 Ratings
Expert directory
8.212 Ratings
00 Ratings
Subscription-based notifications
8.611 Ratings
00 Ratings
ITSM collaboration and documentation
8.011 Ratings
00 Ratings
Ticket creation and submission
8.015 Ratings
00 Ratings
Ticket response
8.015 Ratings
00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
13 Ratings
6% above category average
Pipedrive
-
Ratings
External knowledge base
8.013 Ratings
00 Ratings
Internal knowledge base
9.013 Ratings
00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.1
15 Ratings
1% above category average
Pipedrive
-
Ratings
Customer portal
8.710 Ratings
00 Ratings
IVR
8.69 Ratings
00 Ratings
Social integration
7.313 Ratings
00 Ratings
Email support
10.015 Ratings
00 Ratings
Help Desk CRM integration
6.011 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
7.9
68 Ratings
1% above category average
Customer data management / contact management
00 Ratings
8.624 Ratings
Workflow management
00 Ratings
7.621 Ratings
Territory management
00 Ratings
6.514 Ratings
Opportunity management
00 Ratings
8.365 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
8.764 Ratings
Contract management
00 Ratings
8.217 Ratings
Quote & order management
00 Ratings
7.214 Ratings
Interaction tracking
00 Ratings
8.521 Ratings
Channel / partner relationship management
00 Ratings
7.116 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
2.9
7 Ratings
90% below category average
Case management
00 Ratings
4.76 Ratings
Call center management
00 Ratings
1.15 Ratings
Help desk management
00 Ratings
3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
7.5
49 Ratings
4% below category average
Lead management
00 Ratings
7.449 Ratings
Email marketing
00 Ratings
7.513 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
6.7
67 Ratings
14% below category average
Task management
00 Ratings
7.964 Ratings
Billing and invoicing management
00 Ratings
4.15 Ratings
Reporting
00 Ratings
8.163 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
7.7
68 Ratings
1% above category average
Forecasting
00 Ratings
7.619 Ratings
Pipeline visualization
00 Ratings
8.268 Ratings
Customizable reports
00 Ratings
7.516 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
6.3
64 Ratings
20% below category average
Custom fields
00 Ratings
8.464 Ratings
Custom objects
00 Ratings
8.354 Ratings
Scripting environment
00 Ratings
1.04 Ratings
API for custom integration
00 Ratings
7.646 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
6.7
62 Ratings
23% below category average
Single sign-on capability
00 Ratings
6.112 Ratings
Role-based user permissions
00 Ratings
7.260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
1.1
5 Ratings
149% below category average
Social data
00 Ratings
1.15 Ratings
Social engagement
00 Ratings
1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Pipedrive
3.6
7 Ratings
70% below category average
Marketing automation
00 Ratings
3.67 Ratings
Compensation management
00 Ratings
3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Great visual visibility of the funnel plus easy to drag the deals across the stages
The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
We were able to integrate our calling system easily and get things going on the lead calling aspect.
Great multipipeline option where we were able to manage both organisations under one roof.