Kustomer vs. Really Simple Systems

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Really Simple Systems
Score 7.6 out of 10
Small Businesses (1-50 employees)
Really Simple Systems is a customer relationship management (CRM) software deployed via cloud with built-in features like email marketing, pipeline management, and case management.
$8
per month
Pricing
KustomerReally Simple Systems
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Free CRM
$0
2 Users and 100 Company Records
Starter
$15
per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
Professional
$33
per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
Enterprise
$50
per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
Offerings
Pricing Offerings
KustomerReally Simple Systems
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.All plans include free customer support and setup help.
More Pricing Information
Community Pulse
KustomerReally Simple Systems
Features
KustomerReally Simple Systems
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
15 Ratings
2% below category average
Really Simple Systems
-
Ratings
Organize and prioritize service tickets8.014 Ratings00 Ratings
Expert directory8.212 Ratings00 Ratings
Subscription-based notifications8.611 Ratings00 Ratings
ITSM collaboration and documentation8.011 Ratings00 Ratings
Ticket creation and submission8.015 Ratings00 Ratings
Ticket response8.015 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
13 Ratings
6% above category average
Really Simple Systems
-
Ratings
External knowledge base8.013 Ratings00 Ratings
Internal knowledge base8.913 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.1
15 Ratings
1% above category average
Really Simple Systems
-
Ratings
Customer portal8.710 Ratings00 Ratings
IVR8.69 Ratings00 Ratings
Social integration7.313 Ratings00 Ratings
Email support10.015 Ratings00 Ratings
Help Desk CRM integration6.111 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
7.2
33 Ratings
7% below category average
Customer data management / contact management00 Ratings7.833 Ratings
Workflow management00 Ratings7.213 Ratings
Territory management00 Ratings6.98 Ratings
Opportunity management00 Ratings7.727 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.325 Ratings
Interaction tracking00 Ratings7.525 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
7.2
25 Ratings
6% below category average
Case management00 Ratings7.423 Ratings
Help desk management00 Ratings7.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
7.1
27 Ratings
8% below category average
Lead management00 Ratings7.024 Ratings
Email marketing00 Ratings7.220 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
7.0
29 Ratings
9% below category average
Task management00 Ratings7.127 Ratings
Reporting00 Ratings6.925 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
6.5
25 Ratings
16% below category average
Forecasting00 Ratings6.320 Ratings
Pipeline visualization00 Ratings6.321 Ratings
Customizable reports00 Ratings6.824 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
6.8
28 Ratings
12% below category average
Custom fields00 Ratings7.128 Ratings
Custom objects00 Ratings6.824 Ratings
API for custom integration00 Ratings6.517 Ratings
Platform
Comparison of Platform features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
6.8
21 Ratings
10% below category average
Mobile access00 Ratings6.821 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Really Simple Systems
7.8
28 Ratings
7% below category average
Role-based user permissions00 Ratings7.828 Ratings
Best Alternatives
KustomerReally Simple Systems
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KustomerReally Simple Systems
Likelihood to Recommend
9.0
(36 ratings)
7.6
(34 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.1
(1 ratings)
Usability
9.9
(4 ratings)
7.8
(18 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(7 ratings)
8.0
(17 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
KustomerReally Simple Systems
Likelihood to Recommend
Kustomer, LLC
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
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Really Simple Systems CRM
If you have a customer/job where there are steps to be followed such as quotes, follow up, purchase orders received, etc. You can set reminders for a member of the team with their next step and they will be sent reminders. Works well as long as it is kept updated.
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Pros
Kustomer, LLC
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
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Really Simple Systems CRM
  • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
  • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
  • Activity integration from email accounts included
  • Manage my sales pipeline opportunities effectively
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Cons
Kustomer, LLC
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
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Really Simple Systems CRM
  • Resends - I would like a simple [one-click] function to resend email campaigns to [non-openers.]
  • [Emails] that have been created but not sent or attached to a campaign I would like to see a place that they could be in [the] draft so I can come back to them at a later date without them appearing on the email list[.]
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Likelihood to Renew
Kustomer, LLC
Because there's no other tool like Kustomer
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Really Simple Systems CRM
No answers on this topic
Usability
Kustomer, LLC
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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Really Simple Systems CRM
Simple systems is great for smaller sales and marketing teams to log their territories and report on progress on their opportunities. There are many useful features such as tasks and reporting to show to management how opportunities are progressing and when the estimated close date would occur. The two main issues are scalability within larger [organizations] and the ease to duplicate contacts.
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Reliability and Availability
Kustomer, LLC
Because Kustomer is available when you need it
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Really Simple Systems CRM
No answers on this topic
Performance
Kustomer, LLC
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
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Really Simple Systems CRM
No answers on this topic
Support Rating
Kustomer, LLC
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
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Really Simple Systems CRM
Whenever I have had any issues, which is probably only 3 times in 10 years, the back office support has been fantastic and got me up and running again in a very short time. Cannot fault them at all. But as I stated, problems have been very few and far between.
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In-Person Training
Kustomer, LLC
Because they are very hands-on in training us and very approachable
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Really Simple Systems CRM
No answers on this topic
Online Training
Kustomer, LLC
It was very easy to understand.
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Really Simple Systems CRM
No answers on this topic
Implementation Rating
Kustomer, LLC
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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Really Simple Systems CRM
No answers on this topic
Alternatives Considered
Kustomer, LLC
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
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Really Simple Systems CRM
We choose RSS due to cost. We are a startup and needed a great solution that did not cost [a lot]. RSS [fits] all our needs at the perfect price. We could not be more thrilled with our choice and it has simplified our client interaction[.]
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Scalability
Kustomer, LLC
Because customer is flexible and scalable
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Really Simple Systems CRM
No answers on this topic
Return on Investment
Kustomer, LLC
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
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Really Simple Systems CRM
  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
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ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.

Really Simple Systems Screenshots

Screenshot of Accounts PageScreenshot of Tasks PageScreenshot of Marketing Dashboard