Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Salesmate
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Salesmate is a single platform that helps create personalized experiences across marketing, sales, and service touchpoints across all channels – email, text, chat, web, calls, and eCommerce. It is designed to enable users to generate more leads, close more deals, and build lasting customer relationships. It replaces many disjointed systems to save users time and money. Salesmate offers businesses: …
$29
per month per user
Pricing
Kustomer
Salesmate
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Basic
$29
per month per user
Pro
$49
per month per user
Business
$79
per month per user
Enterprise
Custom
Offerings
Pricing Offerings
Kustomer
Salesmate
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
All plans require an annual subscription and 8 users minimum.
We offer built-in calling:
Starting at $1.10 per month for your phone line & pay as you go credits
More Pricing Information
Community Pulse
Kustomer
Salesmate
Features
Kustomer
Salesmate
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
15 Ratings
2% below category average
Salesmate
-
Ratings
Organize and prioritize service tickets
8.014 Ratings
00 Ratings
Expert directory
8.212 Ratings
00 Ratings
Subscription-based notifications
8.611 Ratings
00 Ratings
ITSM collaboration and documentation
8.011 Ratings
00 Ratings
Ticket creation and submission
8.015 Ratings
00 Ratings
Ticket response
8.015 Ratings
00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
13 Ratings
6% above category average
Salesmate
-
Ratings
External knowledge base
8.013 Ratings
00 Ratings
Internal knowledge base
8.913 Ratings
00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.1
15 Ratings
1% above category average
Salesmate
-
Ratings
Customer portal
8.710 Ratings
00 Ratings
IVR
8.69 Ratings
00 Ratings
Social integration
7.313 Ratings
00 Ratings
Email support
10.015 Ratings
00 Ratings
Help Desk CRM integration
6.111 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.5
49 Ratings
20% above category average
Customer data management / contact management
00 Ratings
9.048 Ratings
Workflow management
00 Ratings
9.648 Ratings
Territory management
00 Ratings
9.09 Ratings
Opportunity management
00 Ratings
9.944 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.948 Ratings
Contract management
00 Ratings
9.831 Ratings
Quote & order management
00 Ratings
8.929 Ratings
Interaction tracking
00 Ratings
9.542 Ratings
Channel / partner relationship management
00 Ratings
9.732 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.7
22 Ratings
24% above category average
Case management
00 Ratings
9.420 Ratings
Call center management
00 Ratings
9.921 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.8
47 Ratings
24% above category average
Lead management
00 Ratings
9.946 Ratings
Email marketing
00 Ratings
9.845 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.7
44 Ratings
24% above category average
Task management
00 Ratings
9.544 Ratings
Reporting
00 Ratings
9.940 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.0
46 Ratings
17% above category average
Forecasting
00 Ratings
8.033 Ratings
Pipeline visualization
00 Ratings
9.446 Ratings
Customizable reports
00 Ratings
9.440 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.0
48 Ratings
16% above category average
Custom fields
00 Ratings
8.947 Ratings
Custom objects
00 Ratings
9.436 Ratings
Scripting environment
00 Ratings
8.424 Ratings
API for custom integration
00 Ratings
9.430 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Salesmate
9.7
44 Ratings
15% above category average
Single sign-on capability
00 Ratings
9.437 Ratings
Role-based user permissions
00 Ratings
9.942 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Salesmate
8.9
38 Ratings
18% above category average
Marketing automation
00 Ratings
8.938 Ratings
Platform
Comparison of Platform features of Product A and Product B
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
Salesmate gives us everything we need as a small business, with a clear interface, and can adapt to any business. If I was being ultra picky, I would perhaps suggest the ability to remove or hide certain modules not applicable to our niche, e.g., we are a B2C business, so the company module is not really useable for us, but this is not a negative by any means.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
The search feature can be buggy and does not allow for highlighted text to be typed on. You must clear the box or hit backspace before typing. The only app in my life that does this.
The dashboard button is pointless if it still makes you choose between legacy or classic.
Very happy with the customer service and the overall functionality of the program. With new features always being launched and discussed I'm looking fwd to growing with them
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
It's so easy, and the support is top notch and I love Salesmate. Seriously the best CRM on the market right now, which I was able to customize exactly the way I needed to, with their support with me every step of the way. I will be working with SalesMate for a long time if not forever.
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
The support team at Salesmate is top-notch. They provide live chat support within the platform and answer typically in under a minute. They are always incredibly quick to respond to questions and provide insightful information. Getting started on the platform is easy as you always have support nearby.
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
Very similar in overall layout and user experience...but the features blow these others out of the water. Where alternative solutions had features either lacking or as an upgrade (ie having to spend an extra $10-$30/month/user) Salesmate has these features out-of-the-box
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.