Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Vtiger
Score 9.0 out of 10
N/A
Vtiger is a customer relationship management (CRM) solution with sales and marketing automation, project management, and inventory management capabilities.
$28
per month per user
Pricing
Kustomer
Vtiger
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
One Professional - Single App
$28
per month per user
One Professional - Standard
$42
per month per user
One Enterprise - Single App
$42
per month per user
One Enterprise - Standard
$58
per month per user
Offerings
Pricing Offerings
Kustomer
Vtiger
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
$10 / user / month
Additional Details
All plans require an annual subscription and 8 users minimum.
Discounts are provided for both annual subscriptions, and for high volume users.
More Pricing Information
Community Pulse
Kustomer
Vtiger
Features
Kustomer
Vtiger
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
15 Ratings
1% below category average
Vtiger
-
Ratings
Organize and prioritize service tickets
8.014 Ratings
00 Ratings
Expert directory
8.212 Ratings
00 Ratings
Subscription-based notifications
8.611 Ratings
00 Ratings
ITSM collaboration and documentation
8.011 Ratings
00 Ratings
Ticket creation and submission
8.015 Ratings
00 Ratings
Ticket response
8.015 Ratings
00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
13 Ratings
6% above category average
Vtiger
-
Ratings
External knowledge base
8.013 Ratings
00 Ratings
Internal knowledge base
8.913 Ratings
00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.1
15 Ratings
1% above category average
Vtiger
-
Ratings
Customer portal
8.710 Ratings
00 Ratings
IVR
8.69 Ratings
00 Ratings
Social integration
7.313 Ratings
00 Ratings
Email support
10.015 Ratings
00 Ratings
Help Desk CRM integration
6.111 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Vtiger
9.3
9 Ratings
18% above category average
Customer data management / contact management
00 Ratings
10.09 Ratings
Workflow management
00 Ratings
9.09 Ratings
Opportunity management
00 Ratings
9.09 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.09 Ratings
Contract management
00 Ratings
9.07 Ratings
Quote & order management
00 Ratings
9.07 Ratings
Interaction tracking
00 Ratings
10.07 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Vtiger
8.5
7 Ratings
11% above category average
Case management
00 Ratings
8.07 Ratings
Help desk management
00 Ratings
9.07 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Vtiger
6.5
7 Ratings
17% below category average
Lead management
00 Ratings
7.07 Ratings
Email marketing
00 Ratings
6.07 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Vtiger
8.7
9 Ratings
13% above category average
Task management
00 Ratings
8.07 Ratings
Billing and invoicing management
00 Ratings
9.08 Ratings
Reporting
00 Ratings
9.08 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Vtiger
8.7
8 Ratings
13% above category average
Forecasting
00 Ratings
7.07 Ratings
Pipeline visualization
00 Ratings
10.07 Ratings
Customizable reports
00 Ratings
9.08 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Vtiger
8.7
9 Ratings
13% above category average
Custom fields
00 Ratings
10.09 Ratings
Custom objects
00 Ratings
7.08 Ratings
API for custom integration
00 Ratings
9.07 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
Vtiger
8.0
6 Ratings
8% above category average
Social engagement
00 Ratings
8.06 Ratings
Platform
Comparison of Platform features of Product A and Product B
Kustomer
-
Ratings
Vtiger
10.0
6 Ratings
28% above category average
Mobile access
00 Ratings
10.06 Ratings
Security
Comparison of Security features of Product A and Product B
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
vTiger packs a ton of functionality and capability, but the challenge is getting there. In today's day where everyone is doing more with less, having a solution that meets a couple specific needs and does that well is essential. To me, at times I feel as though vTiger is trying to be a "jack of all trades" solution which ultimately ends up making it more confusing to use. However, on the flip side of that, if you take the time to learn everything about vTiger, I am sure it is an awesome tool but there is a learning curve associated with it. Finally, I would like to see more integrations with other vendors moving forward so if we cannot use vTiger for everything, at least it would have the ability to "talk" with other programs.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
In the Last versions they have done a strong effort in creating a powerful data screen. Inside the screen you have access to signing, communications with multiple tools integration and connections with all modules related. With a single view you have all control over your data relations. It is similar to a control managing.
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
It is as good as you could expect for a company that operates from another continent. Emails are quickly responded to and do not usually require additional questions or answers. It is quite rare for a company of their size to be as responsive as they are and that makes them a sound choice to deal with.
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
VTiger had better overall cost and native capabilities that other solutions lacked. We used Nutshell CRM for over a year. It was a very efficient contact management system, but it seemed that if we needed to do anything but record contacts, we had to use an add-on. We spent a lot of time exporting and importing between different services. Quoting, invoicing, and payments all had to be manually transferred to our accounting system. It was very frustrating
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Integration Across the Organization - What started out as just a CRM tool for sales is now being used for ticket management and project management.
Steep Learning Curve - It is not as intuitive out of the box and really requires a dedicated person to be a vTiger expert which can be challenging and time consuming.
Reliability - Sometimes features that worked yesterday don't work today, thus causing more time to complete the same exact task that was done previously. The thing that comes to mind specifically is the main search box as 1/2 the time it works, 1/2 the time it doesn't work.