Lead Forensics vs. Matomo Analytics

It's a great system. As I said, I had never used it, but I feel that if I do move on, I would definitely take this with me - everyone I introduce it to via my network is amazed by it. As a small company, for our sales and marketing, it is a brilliant platform; in fact, I'll go as far as to say that our logistics and supply chain look at it daily as well. Reports are fantastic, and the fact that you can jump on and see data in real time is brilliant.

Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)

• Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
• Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
• The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.

• Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
• Provides some very valuable granular insights by default without needing to do additional customizations
• Breaks down insights into categories, then sub-categories which allow you to really drill down
• Compiles and presents the data in a nice, visually friendly way

• Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
• Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
• Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what

• Their support is extremely bad with slow replies
• Their interface and UI looks like something from 2010
• It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
• The website has lots of bugs that leads to that you often not get accurate analytics

Piwik makes it easy to see which social networks are most effective for you, and the mobile data is great too. Add to this the depth of data and excellent reporting, and you have several reasons to give Piwik a try

Lead Forensics is usable and has clear videos scattered around the platform, encouraging users to level up. The CSM team is great at supporting and providing training for sales and marketing. Dashboards are a bit clunky, and the UI isn't the best. From memory, it hasn't really changed since we've been using it. These factors hold the platform back, as something as simple as filtering can be hidden behind a few clicks, which some salespeople are unaware of.

Incentivized

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

Incentivized

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

Sincerely, I have used both of those platforms before. The portal interface (UI) is much better than LF's, but the quality of the information Lead Forensics provides is higher. Data mining is quite similar, but I had the impression that LF gave us more valuable information, even though other platforms were sometimes better from that perspective. Anyway, in the end, we preferred to go to the market leader about this type of tool, LF is the Coca-Cola of this market.

Matomo Analytics offers the best of both worlds: detailed website analytics and the ability to be privacy-minded and compliant with data privacy regulations, up to and including GDPR. This allows for effective risk management, while also making compliance easy. And it doesn't block marketing from making data-driven decisions to optimize our marketing over time.

Incentivized

• We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
• Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.

• The ROI in terms of user impact and usage in our beta test has proven to be excellent. In comparison to our AWstats system that was tracking stats based on the htaccess logs, Piwik gives the customer the ability to see stats on an almost realtime basis versus a day behind due to file processing.
• Lead conversion is definitely easier with a robust system like Piwik. Trying to hunt down leads using a straight up htaccess logs polling system is much more difficult for non-technical users.
• Customer service calls have dropped since the stats data is now stored in a MySQL backend rather than flat files. With a database driven system efficiency has improved with respect to response time from a customer perspective by well over 150%.