Lead Forensics vs. Opensend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Opensend
Score 9.7 out of 10
Small Businesses (1-50 employees)
Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.
$500
per month per seat
Pricing
Lead ForensicsOpensend
Editions & Modules
No answers on this topic
Tier 1 - Direct to Consumer
$500
per month 2,000+ emails, 10-50k monthly visitors
Tier 2 - Direct to Consumer
$1000
per month 4,300+ emails, 50-150k monthly visitors
Tier 3 - Direct to Consumer
$2000
per month 9,500+ emails, 100-300k monthly visitors
Tier 1 - Business to Business
$5,988
per month 1,000 Contacts per month
Enterprise - Direct to Consumer or Business to Business
Contact Sales
Offerings
Pricing Offerings
Lead ForensicsOpensend
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead ForensicsOpensend
Features
Lead ForensicsOpensend
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
8.8
74 Ratings
8% above category average
Opensend
-
Ratings
Lead Conversion Tracking8.262 Ratings00 Ratings
Bounce Rate Measurement8.551 Ratings00 Ratings
Device and Browser Reporting8.659 Ratings00 Ratings
Pageview Tracking9.269 Ratings00 Ratings
Event Tracking8.653 Ratings00 Ratings
Reporting in real-time8.863 Ratings00 Ratings
Referral Source Tracking9.363 Ratings00 Ratings
Customizable Dashboards9.266 Ratings00 Ratings
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Lead ForensicsOpensend
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Score 9.0 out of 10
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Score 9.0 out of 10
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Siteimprove
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Score 9.1 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
Optimal
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Score 9.1 out of 10
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User Ratings
Lead ForensicsOpensend
Likelihood to Recommend
8.9
(82 ratings)
9.6
(12 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(1 ratings)
Usability
8.9
(64 ratings)
9.5
(12 ratings)
Support Rating
8.1
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(1 ratings)
Professional Services
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Lead ForensicsOpensend
Likelihood to Recommend
Lead Forensics
It's a great system. As I said, I had never used it, but I feel that if I do move on, I would definitely take this with me - everyone I introduce it to via my network is amazed by it. As a small company, for our sales and marketing, it is a brilliant platform; in fact, I'll go as far as to say that our logistics and supply chain look at it daily as well. Reports are fantastic, and the fact that you can jump on and see data in real time is brilliant.
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Opensend
Opensend is a very trusted data partner that identifies anonymous visitors to your site so that you can re-engage them. We were unaware just how much untapped revenue was just sitting on our site with our current site's traffic and it was extremely eye opening for us. Since installation we have added over 69k emails to our list and generated over $200k in revenue, all with this simple set-it-and-forget-it tool.
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Pros
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Opensend
  • Implementation was incredibly easy, and their team did most of the work for us.
  • Team is very communicative and always willing to jump on a call to help with questions.
  • The team is also very knowledgeable and listens to my concerns while offering great suggestions.
  • The team is not overly pushy to add additional features.
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Cons
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Opensend
  • Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.
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Usability
Lead Forensics
Lead Forensics is usable and has clear videos scattered around the platform, encouraging users to level up. The CSM team is great at supporting and providing training for sales and marketing. Dashboards are a bit clunky, and the UI isn't the best. From memory, it hasn't really changed since we've been using it. These factors hold the platform back, as something as simple as filtering can be hidden behind a few clicks, which some salespeople are unaware of.
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Opensend
Super easy to use and implement, great customer support, the quality of the emails that Opensend provides is much higher than that of their competitors, which helps with deliverability and revenue. IT also makes sure that we aren't sending emails to unengaged users. I've tried all of the platforms of this kind, and Opensend is the best one!
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Support Rating
Lead Forensics
Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
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Opensend
No answers on this topic
Alternatives Considered
Lead Forensics
I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
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Opensend
I've selected Opensend between others because they're unique in their own dashboard and also the ways of identifying potential leads. It helps us clarify how big of an audience we have and also the content we're consistently posting/promoting. It's really good overall
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Return on Investment
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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Opensend
  • Delivers Incremental Value Through Enhanced Email Collection
  • Enables Us To Manage Down Paid Spend With Larger Owned Audiences
  • Easy Setup Negates The Need To Involve Dev and IT Teams, Saving Valuable Internal Resource Time
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.