Lead Liaison vs. Microsoft Dynamics GP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Microsoft Dynamics GP
Score 5.1 out of 10
N/A
Microsoft Dynamics GP is an ERP software with accounting capabilities. It includes various packs for customizability and features tailored to specific industries’ needs. GP is offered as a perpetual license or subscription.N/A
Pricing
Lead LiaisonMicrosoft Dynamics GP
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
No answers on this topic
Offerings
Pricing Offerings
Lead LiaisonMicrosoft Dynamics GP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$499 Depends on packageNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead LiaisonMicrosoft Dynamics GP
Features
Lead LiaisonMicrosoft Dynamics GP
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
14% above category average
Microsoft Dynamics GP
-
Ratings
WYSIWYG email editor9.08 Ratings00 Ratings
Dynamic content8.57 Ratings00 Ratings
Ability to test dynamic content8.27 Ratings00 Ratings
Landing pages8.77 Ratings00 Ratings
A/B testing8.75 Ratings00 Ratings
Mobile optimization9.06 Ratings00 Ratings
Email deliverability reporting9.37 Ratings00 Ratings
List management8.88 Ratings00 Ratings
Triggered drip sequences9.05 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
14% above category average
Microsoft Dynamics GP
-
Ratings
Lead nurturing automation9.58 Ratings00 Ratings
Lead scoring and grading9.08 Ratings00 Ratings
Data quality management8.87 Ratings00 Ratings
Automated sales alerts and tasks8.87 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
18% above category average
Microsoft Dynamics GP
-
Ratings
Calendaring8.86 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
18% above category average
Microsoft Dynamics GP
-
Ratings
Social sharing and campaigns9.06 Ratings00 Ratings
Social profile integration8.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
23% above category average
Microsoft Dynamics GP
5.4
41 Ratings
37% below category average
Dashboards9.07 Ratings3.529 Ratings
Standard reports9.37 Ratings6.239 Ratings
Custom reports9.37 Ratings6.539 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
13% above category average
Microsoft Dynamics GP
-
Ratings
API8.88 Ratings00 Ratings
Role-based workflow & approvals8.56 Ratings00 Ratings
Customizability8.07 Ratings00 Ratings
Integration with Salesforce.com8.06 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
Integration with SugarCRM9.03 Ratings00 Ratings
Payroll Management
Comparison of Payroll Management features of Product A and Product B
Lead Liaison
-
Ratings
Microsoft Dynamics GP
6.4
20 Ratings
17% below category average
Pay calculation00 Ratings6.319 Ratings
Benefit plan administration00 Ratings5.915 Ratings
Direct deposit files00 Ratings7.518 Ratings
Salary revision and increment management00 Ratings6.517 Ratings
Reimbursement management00 Ratings6.016 Ratings
Customization
Comparison of Customization features of Product A and Product B
Lead Liaison
-
Ratings
Microsoft Dynamics GP
4.3
27 Ratings
55% below category average
API for custom integration00 Ratings2.526 Ratings
Plug-ins00 Ratings6.021 Ratings
Security
Comparison of Security features of Product A and Product B
Lead Liaison
-
Ratings
Microsoft Dynamics GP
7.0
40 Ratings
16% below category average
Single sign-on capability00 Ratings5.932 Ratings
Role-based user permissions00 Ratings8.240 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
Lead Liaison
-
Ratings
Microsoft Dynamics GP
5.1
48 Ratings
40% below category average
Accounts payable00 Ratings6.445 Ratings
Accounts receivable00 Ratings5.936 Ratings
Cash management00 Ratings6.436 Ratings
Bank reconciliation00 Ratings5.741 Ratings
Expense management00 Ratings4.531 Ratings
Time tracking00 Ratings8.014 Ratings
Fixed asset management00 Ratings4.628 Ratings
Multi-currency support00 Ratings2.919 Ratings
Multi-division support00 Ratings3.026 Ratings
Regulations compliance00 Ratings3.314 Ratings
Electronic tax filing00 Ratings9.012 Ratings
Self-service portal00 Ratings7.012 Ratings
Global Financial Support00 Ratings6.07 Ratings
Primary and Secondary Ledgers00 Ratings4.721 Ratings
Intercompany Accounting00 Ratings3.918 Ratings
Localizations00 Ratings4.513 Ratings
Journals and Reconciliations00 Ratings4.726 Ratings
Enterprise Accounting00 Ratings2.916 Ratings
Configurable Accounting00 Ratings4.117 Ratings
Centralized Rules Framework00 Ratings3.814 Ratings
Standardized Processes00 Ratings6.219 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
Lead Liaison
-
Ratings
Microsoft Dynamics GP
4.6
26 Ratings
46% below category average
Inventory tracking00 Ratings6.224 Ratings
Automatic reordering00 Ratings1.013 Ratings
Location management00 Ratings4.018 Ratings
Manufacturing module00 Ratings4.515 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
Lead Liaison
-
Ratings
Microsoft Dynamics GP
3.7
25 Ratings
68% below category average
Pricing00 Ratings3.618 Ratings
Order entry00 Ratings3.621 Ratings
Credit card processing00 Ratings1.012 Ratings
Cost of goods sold00 Ratings5.225 Ratings
Order Orchestration00 Ratings5.39 Ratings
End-to-end order visibility00 Ratings3.812 Ratings
Order exception Resolution00 Ratings3.47 Ratings
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Lead LiaisonMicrosoft Dynamics GP
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User Ratings
Lead LiaisonMicrosoft Dynamics GP
Likelihood to Recommend
9.1
(8 ratings)
6.0
(51 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.9
(7 ratings)
Usability
8.2
(1 ratings)
6.0
(7 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
9.1
(1 ratings)
7.0
(5 ratings)
Implementation Rating
9.1
(1 ratings)
8.2
(3 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Lead LiaisonMicrosoft Dynamics GP
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
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Microsoft
Microsoft Dynamics GP is well-suited for our environment, as we pay a diverse group of employees, including on-the-road drivers, shop employees (some in other locations), and office employees. It easily tracks time off, taxes, pay, etc. The reporting allows us to verify with our drivers how they are paid each week, whether it be through mileage or stop-offs.
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Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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Microsoft
  • Great Plains started as back office/accounting, and that is still it's strong suit.
  • SQL and the GP programming language, Dexterity, provide a robust, scalable, and stable platform with well documented maintenance and repair procedures. Relatively easy to manage, tune, and support.
  • Microsoft support for GP verges on "particularly well". Doesn't quite get there but good enough once you know what you're doing
  • Strong partner network, including the GP User Group (GPUG)
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Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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Microsoft
  • With respect to the allocations, once the expense is entered into the allocation account, you lose the ability to run any detail on just the total of the expense. It would be nice if you could run a trial balance on the allocation accounts the same way you can with regular accounts.
  • I've always thought security set up could be a bit simpler. It actually has gotten better through the years. Specifically, with eight separate entities, it would be nice to have a "master" setup where you could call up one group entity, assign the users rights, and then be finished. Currently, whenever I have a new user, I have to call up each individual entity and select all of the features I want the user to have. That means I have to do eight steps for each user.
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Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Microsoft
Due the economic challenges that Puerto Rico is having, the company has had to merge some companies in order to be more efficient. It has been easy in GP to process those merges, even thought we had to spend days to accomplish that the process was smooth and accurate. In addition we were able to streamline the purchasing and sales process and the organization is confident to keep renewing GP for the future versions.
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Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Microsoft
Though it is a basic accounting package, I believe some users do not find the old style menus and navigation options intuitive. There is also a great lack of training resources in the market, so users have to learn the product without guidance a lot, resulting in inefficient workflows and misuse or misunderstanding of many features.
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Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Microsoft
The rating is directed to the thrid party serive provider that we use. I do not now how good the Microsoft direct support is.
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Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Microsoft
Basically the challenge with this implementation was the Business Portal, too many errors and even the aplication is up and running the users are still having issues. We will start planning the migraton to GP 2015 soon.
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Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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Microsoft
I come from a strong background of using SAP. SAP doesn't have the flexibility of GP, an example would be SAP doesn't allow core mods, if they catch you, you lose support. Microsoft doesn't really care about mods, but they will be quick to have the vendor you used support your issue if it is caused by those mods. With SAP your company adapts to the software, where with GP you adapt the software to you.
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Scalability
Lead Liaison
No answers on this topic
Microsoft
The functionality that GP and related ISV solutions offer and the ease of integration of GP to other systems makes it an extremely scalable solution
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Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
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Microsoft
  • Microsoft Dynamics GP allows my clients to move from a paper or spreadsheet based company to an integrated, electronic, streamlined business. I love being able to help clients gain efficiencies through the use of Microsoft Dynamics GP.
  • Microsoft Dynamics GP allows for better customer service because everything is at our fingertips. If someone calls questioning an invoice, we can easily look it up. If someone calls stating they paid an invoice with a certain check number, we can quickly run a query to find that particular check number to see where it was applied.
  • Having everything on a single platform provides ease of use for upgrades, backups and end user training. There is only one software to learn!
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ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing