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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    SnapSurveys

    Score7.8 out of 10
    N/ASnap Surveys offers both Survey Software and Feedback Management Solutions, including desktop survey software, online feedback management solutions, and survey research services. Snap Surveys offers complete tools for survey design, administration, data collection, and analysis. Snap Surveys supports all survey modes, including: Online, Mobile (including iPad/iPhone/Android), Paper, Kiosk, Phone, Scanning, and Tablet PC, in any language with robust analysis and reporting capabilities,…

    $695

    per year

    Pricing
    Lead LiaisonSnapSurveys
    Editions & Modules
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Online/Mobile
    $695
    per year
    Paper Scanning
    $2,395
    per year
    Paper Scanning - Perpetual License
    3,995
    Online/Mobile - Perpetual License
    5,995
    Offerings
    Pricing Offerings
    Lead LiaisonSnapSurveys
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$499 Depends on packageNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Lead LiaisonSnapSurveys
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    8.8
    8 Ratings
    13% above category average
    SnapSurveys
    -
    Ratings
    WYSIWYG email editor9.08 Ratings00 Ratings
    Dynamic content8.57 Ratings00 Ratings
    Ability to test dynamic content8.27 Ratings00 Ratings
    Landing pages8.77 Ratings00 Ratings
    A/B testing8.75 Ratings00 Ratings
    Mobile optimization9.06 Ratings00 Ratings
    Email deliverability reporting9.37 Ratings00 Ratings
    List management8.88 Ratings00 Ratings
    Triggered drip sequences9.05 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    SnapSurveys
    -
    Ratings
    Lead nurturing automation9.58 Ratings00 Ratings
    Lead scoring and grading9.08 Ratings00 Ratings
    Data quality management8.87 Ratings00 Ratings
    Automated sales alerts and tasks8.87 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    SnapSurveys
    -
    Ratings
    Calendaring8.86 Ratings00 Ratings
    Event/webinar marketing9.06 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    SnapSurveys
    -
    Ratings
    Social sharing and campaigns9.06 Ratings00 Ratings
    Social profile integration8.56 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    SnapSurveys
    -
    Ratings
    Dashboards9.07 Ratings00 Ratings
    Standard reports9.37 Ratings00 Ratings
    Custom reports9.37 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    SnapSurveys
    -
    Ratings
    API8.88 Ratings00 Ratings
    Role-based workflow & approvals8.56 Ratings00 Ratings
    Customizability8.07 Ratings00 Ratings
    Integration with Salesforce.com8.06 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
    Integration with SugarCRM9.03 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    1% below category average
    Survey templates00 Ratings8.02 Ratings
    Themes00 Ratings8.02 Ratings
    Custom logo/branding00 Ratings8.02 Ratings
    Survey Content
    Comparison of Survey Content features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    6% below category average
    Changes to live survey00 Ratings8.02 Ratings
    Question design help00 Ratings8.02 Ratings
    Multiple question types00 Ratings8.02 Ratings
    Survey Logic
    Comparison of Survey Logic features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    4% below category average
    Survey logic flexibility00 Ratings8.02 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    1% below category average
    Response tracking00 Ratings8.02 Ratings
    Data export00 Ratings8.02 Ratings
    Standard reports00 Ratings8.02 Ratings
    Custom reports00 Ratings8.02 Ratings
    Analytics00 Ratings8.02 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    -
    Ratings
    SnapSurveys
    8.0
    2 Ratings
    8% below category average
    Access controls00 Ratings8.02 Ratings
    Compliance00 Ratings8.02 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Lead Liaison and SnapSurveys
    Feature
    Lead Liaison
    -
    Ratings
    SnapSurveys
    8.0
    1 Ratings
    1% below category average
    Vendor-offered crowdsourcing00 Ratings8.01 Ratings
    Respondent restrictions00 Ratings8.01 Ratings
    Best Alternatives
    Lead LiaisonSnapSurveys
    Small Businesses
    Vbout
    Score9.9 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead LiaisonSnapSurveys
    Likelihood to Recommend
    9.1
    (8 ratings)
    8.0
    (8 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    9.3
    (6 ratings)
    Usability
    8.2
    (1 ratings)
    8.0
    (2 ratings)
    Support Rating
    9.1
    (1 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Lead LiaisonSnapSurveys
    Likelihood to Recommend
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Snap Surveys
    I think it is very important to go through their training videos and user guides. Devote the time to learning it correctly from the beginning. In the long run you will enjoy it much more than plowing right into it and then trying to find out if you did it right. Also, while you are not required to buy the annual maintenance contract, I think if you are going to use the program, don't skimp, buy the annual maintenance contract. The free technical support is necessary, especially when you are up against deadlines.
    Read full review
    Pros
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Snap Surveys
    • The training helped me to customize surveys for the different departments that the office of IR served.
    • Surveys were easy to create and gathering information was made easy because SnapsSurveys worked well with SPSS.
    • Once surveys were created I could scan them and have the results to my boss in less than an hour depending on the size of the survey group.
    • Snaps customer service reps were always willing to help.
    Incentivized
    Read full review
    Cons
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Snap Surveys
    • Though the user interface is easy to navigate, it would be nice to see is design updated to something more aesthetically pleasing.
    Read full review
    Likelihood to Renew
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Snap Surveys
    The main reason we will renew is that it does the job, it supports our system, and we have budgeted for it so why change?
    Read full review
    Usability
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Snap Surveys
    I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.
    Incentivized
    Read full review
    Support Rating
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Snap Surveys
    No answers on this topic
    Implementation Rating
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Snap Surveys
    No answers on this topic
    Alternatives Considered
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Snap Surveys
    It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.
    Incentivized
    Read full review
    Return on Investment
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    Snap Surveys
    • Using a professional survey package enhances my reputation as a research professional.
    • I have been able to use the software's functionality to exceed my clients expectations.
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing