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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead411

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

    $99

    per month per user

    Owler

    Score9.7 out of 10
    N/AOwler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

    $8.25

    per month

    Pricing
    Lead411Owler
    Editions & Modules
    Basic Plus Unlimited
    $99
    per month per user
    Enterprise Limited
    Contact Sales
    Plus (personal use)
    $99
    per year
    Pro
    $420
    per year
    Teams
    Contact Sales
    Offerings
    Pricing Offerings
    Lead411Owler
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.—
    More Pricing Information
    Community Pulse
    Lead411Owler
    Considered Both Products
    Lead411
    Chose Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Meltwater
    Chose Owler
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    41 Answers
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    37 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    40 Answers
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    32 Answers
    No answers on this topic
    Features
    Lead411Owler
    Prospecting
    Comparison of Prospecting features of Lead411 and Owler
    Feature
    Lead411
    8.1
    53 Ratings
    5% above category average
    Owler
    7.1
    16 Ratings
    8% below category average
    Advanced search8.152 Ratings8.716 Ratings
    Identification of new leads8.047 Ratings6.114 Ratings
    List quality7.752 Ratings6.114 Ratings
    List upload/download8.349 Ratings6.09 Ratings
    Ideal customer targeting8.247 Ratings7.012 Ratings
    Load time/data access8.150 Ratings8.713 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Lead411 and Owler
    Feature
    Lead411
    7.8
    53 Ratings
    1% above category average
    Owler
    7.9
    16 Ratings
    2% above category average
    Contact information7.753 Ratings7.910 Ratings
    Company information8.353 Ratings7.916 Ratings
    Industry information7.653 Ratings7.915 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Lead411 and Owler
    Feature
    Lead411
    7.6
    49 Ratings
    2% above category average
    Owler
    6.2
    15 Ratings
    18% below category average
    Lead qualification process7.840 Ratings5.311 Ratings
    Smart lists and recommendations7.434 Ratings5.09 Ratings
    Salesforce integration7.422 Ratings5.06 Ratings
    Company/business profiles7.743 Ratings5.314 Ratings
    Alerts and reminders6.830 Ratings7.010 Ratings
    Data hygiene7.017 Ratings7.012 Ratings
    Automatic data refresh7.537 Ratings7.010 Ratings
    Tags9.34 Ratings7.08 Ratings
    Filters and segmentation7.744 Ratings7.011 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Lead411 and Owler
    Feature
    Lead411
    8.6
    16 Ratings
    14% above category average
    Owler
    7.9
    5 Ratings
    6% above category average
    Sales email templates8.216 Ratings7.05 Ratings
    Append emails to records9.01 Ratings8.84 Ratings
    Best Alternatives
    Lead411Owler
    Small Businesses
    Owler
    Score9.7 out of 10
    Clay
    Score9.3 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead411Owler
    Likelihood to Recommend
    8.4
    (58 ratings)
    9.7
    (18 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Usability
    8.4
    (12 ratings)
    9.0
    (4 ratings)
    Availability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.1
    (4 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    4.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Lead411Owler
    Likelihood to Recommend
    Lead411
    It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
    Incentivized
    Read full review
    Meltwater
    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Read full review
    Pros
    Lead411
    • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
    • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
    Read full review
    Meltwater
    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Incentivized
    Read full review
    Cons
    Lead411
    • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
    Read full review
    Meltwater
    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    Incentivized
    Read full review
    Likelihood to Renew
    Lead411
    Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
    Read full review
    Meltwater
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review
    Usability
    Lead411
    I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
    Read full review
    Meltwater
    I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
    Incentivized
    Read full review
    Reliability and Availability
    Lead411
    No answers on this topic
    Meltwater
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Read full review
    Performance
    Lead411
    No answers on this topic
    Meltwater
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review
    Support Rating
    Lead411
    They are very good at responding to my questions.
    Incentivized
    Read full review
    Meltwater
    Problems have been closed quickly and professionally.
    Read full review
    Implementation Rating
    Lead411
    No answers on this topic
    Meltwater
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review
    Alternatives Considered
    Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Read full review
    Meltwater
    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Incentivized
    Read full review
    Return on Investment
    Lead411
    • I've been able to receive some great contact info that has led to me booking new speakers.
    • I've wasted a lot of time and credits on data that says it was verified and is not correct.
    • It is very labor intensive to keep cost down.
    Incentivized
    Read full review
    Meltwater
    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Incentivized
    Read full review
    ScreenShots

    Lead411 Screenshots

    Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.