LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
Lucky Orange
Score 7.7 out of 10
N/A
Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
Market Manager: Strategic Partners & Performance Based Partnerships
Chose LeadLander
LeadLander and Hot Jar don't necessarily compete against one another but they work well together. LeadLander lets us know what companies are visiting our site and Hot Jar tells us what those people do when they get to the site. Together we can make better decisions on how to …
Both Pardot and Drift have web page lookup but they don't have the catalog of IP addresses that Leadlander provides. We have been using LeadLander for so long, my boss is afraid to give it up. Unfortunately, we haven't tried either of the other two products for this purpose but …
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and …
LeadLander is a critical tool for the business development department. Out of the pillar tools in the department, LeadLander is a necessary solution for prospecting and lead generation. In regards to how LeadLander compares to the competition, I would say it is a small foot …
If you just need general website data then you really can’t beat Google Analytics on cost but you can’t get the depth of data from GA I’ve used tag manager in the past to generate similar data which isn’t worth the work. Hotjar is pretty much the same and honestly it …
Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other …
Lucky Orange is the only provider that measures interactions with drop-down navigation, going beyond just static page elements. Additionally, Lucky Orange provides updated, real-time user data and heatmaps, and includes polling and chat functionality not found in its …
Pricing is another great feature from Lucky Orange. Even though they have increased it over time, they remain highly competitive and are still one of the only companies, if not the only one, that offers the combination of features that they have available on their site. So …
Cheaper than all of the alternatives. Hotjar does have a basic free tier, but the cost of entry for Lucky Orange isn't prohibitive. Decibel Insight and ClickTale are arguably better, but cost many times more. They also focus more on the session recordings and not chat etc. Good …
Lead Lander is great for an organization that is trying to get a better handle on who is visiting their website. Not just the website in general but you can look to see who is visiting each page within a site. This is beneficial when using the data to make digital marketing decisions, especially PPC.
Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.
The dashboard is very nice. I love that it is the first thing you see when you log in.
For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.
We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other and whether they're willing to switch to Lucky Orange if they're not already using it, based upon price.
We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
Frequently, we receive prospective leads that can't be identified.
It's a great way to come up with new companies that perhaps you didn't think about as leads.
It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.